The Golden Secrets of Lettering

Letter Design from First Sketch to Final Artwork

The Golden Secrets of Lettering

The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step— from start to finish, from analog to digital—and gives valuable tips about how to make a career as a lettering artist.

The Lettering Workshops

30 Exercises for Improving Your Hand Lettering Skills

The Lettering Workshops

In The Lettering Workshops, you’ll learn all about the art and practice of drawing letters using hands-on techniques in 30 lessons across five workshops. Whether you’re a beginner or a professional graphic designer, you'll quickly learn how to develop and advance your lettering skills.

In this richly illustrated book of lessons and exercises, you’ll find:

    5 Workshops to learn the art of drawing letters—from an introduction to brush lettering and lettering script to the decoration of letters; from the secrets of good composition to the process of digitization and vectorization of your type
    30 Exercises that gradually develop from beginner through intermediate and advanced levels
    16 Analyses of lettering samples to understand what makes good lettering
    52 Inspirational contributions in featured galleries from international letterers and brands
    160 Pages for all skill levels
    26 Letters to learn and explore

TABLE OF CONTENTS

    What Is Lettering?
    Why This Book?
    First Lesson
    Lettering, Calligraphy, or Typography?
    Basics and Technical Vocabulary

WORKSHOP 1: DISCOVERING BRUSH LETTERING

    Exercise 1: Finding the Right Position
    Exercise 2: Setting Up a Grid
    Exercise 3: Carrying Out the First Motions
    Exercise 4: Drawing the Letters
    Exercise 5: Connecting the Letters
    Exercise 6: Reworking Your Drafts
    Analysis of Lettering Samples
    Gallery

WORKSHOP 2: INTRODUCTION TO SCRIPT LETTERING

    Exercise 1: Discovering the Skeleton Technique
    Exercise 2: Drawing an Alphabet
    Exercise 3: Drawing a Complete Word
    Exercise 4: Lettering in a Classic Script
    Exercise 5: Leaving Your Comfort Zone!
    Analysis of Lettering Samples
    Gallery

WORKSHOP 3: USING TYPOGRAPHIC CHARACTERS

    Exercise 1: Embellishing a Letter
    Exercise 2: Practicing on a Complete Word
    Exercise 3: Going Further with Vintage Style
    Exercise 4: Discovering Interlock
    Exercise 5: Practicing Interlock with Serifs
    Exercise 6: Producing a Complete Interlock Lettering Project
    Analysis of Lettering Samples
    Gallery

WORKSHOP 4: THE SECRETS OF GOOD COMPOSITION

    Exercise 1: Thinking in Terms of the Block
    Exercise 2: Completing the First Sketches
    Exercise 3: Choosing the Styles for Each Word
    Exercise 4: Drawing the Skeleton
    Exercise 5: Developing and Finalizing Your Path
    Analysis of Lettering Samples
    Gallery

WORKSHOP 5: DIGITIZATION AND VECTORIZATION

    Exercise 1: Digitizing and Preparing Your Lettering
    Exercise 2: First Steps in Vectorization
    Exercise 3: Testing the Vertex Theory
    Exercise 4: Vectorizing the Entire Lettering Project
    Exercise 5: Critiquing Your Vectorized Lettering Project
    Exercise 6: Preparing Your Lettering Project without Vectorization
    Exercise 7: Isolating the Lettering
    Exercise 8: Adding Texture to the Lettering Project
    Exercise 9: Finalizing the Composition
    Gallery
    Artists Represented in this Book
    Resources
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Expressive Type

Unique Typographic Design in Sketchbooks, in Print, and On Location Around the Globe

Expressive Type

Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, environment, packaging and products, and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.

The Big Leap

A Guide to Freelancing for Creatives

The Big Leap

"In this hip and practical career guide to going freelance, creative workers will learn everything from how to price their work, set up a workspace, identify potential clients, network, manage their time, and even choose an agent and hire subcontractors"--

Modern Magick

Twelve Lessons in the High Magickal Arts

Modern Magick

For over two decades, Donald Michael Kraig's Modern Magick has been the world's most popular step-by-step guide to working real magick. Tens of thousands of individuals and groups have used this course as their primary instruction manual. Now, greatly revised and expanded, this set of lessons is more complete and relevant to your life than ever. Written with respect for the student, Modern Magick will safely guide you—even if you know little or nothing—through a progressive series of practical exercises and rituals, complemented by the knowledge, history, insights, and theory you need to become a successful ceremonial magician. Firmly rooted in the Western magickal tradition yet designed to be fully compatible with your contemporary practice, this book will help you attain full mastery of all core topics in magick: The inner mysteries of the Kabalah The most powerful rituals of magick How to create and perform your own rituals True meditation Magickal ethics Astral projection Tools of magick Evocation of spirits Pathworking Tantra and sex magick The importance of the Tarot Talismans and amulets Secrets of visualization Alchemy Psychic self-defense Healing rituals Filled with personal stories and helpful illustrations, along with updated and brand-new material, this new edition of Modern Magick features a completely new lesson that reveals the concepts, techniques, and rituals of Neuro-Linguistic Programming, Chaos Magick, and Postmodern Magick. Ideal for beginning, intermediate, or advanced students, and perfect as a manual for magickal temples, this is essential reading for every true magician. "Modern Magick is a modern-day classic. It has become the standard textbook of practical magickal knowledge for magicians all over the world. We highly recommend it to beginner and adept alike."—Chic Cicero and Sandra Tabatha Cicero, authors of Experiencing the Kabbalah and Self-Initiation into the Golden Dawn Tradition

Math for Mystics

From the Fibonacci sequence to Luna's Labyrinth to the Golden Section and Other Secrets of Sacred Geometry

Math for Mystics

Much of math history comes to us from early astrologers who needed to be able to describe and record what they saw in the night sky. Whether you were the king’s court astrologer or a farmer marking the best time for planting, timekeeping and numbers really mattered. Mistake a numerical pattern of petals and you could be poisoned. Lose the rhythm of a sacred dance or the meter of a ritually told story and the intricately woven threads that hold life together were spoiled. Ignore the celestial clock of equinoxes and solstices, and you’d risk being caught short of food for the winter. Shesso’s friendly tone and clear grasp of the information make the math “go down easy” in this marvelous book.

Epistolae Ho-Elianae:

Familiar Letters Domestick and Foreign, Divided Into Four Books: Partly Historical, Political, Philosophical: Upon Emergent Occasions

Epistolae Ho-Elianae: