Selling Your Home in a Digital World

Selling Your Home in a Digital World

Our lives have gone Digital. It seems the world is having a love affair with their phones as we walk around in a haze more connect to our digital devices than the world around us. We've become attached to our digital tools for many reasons: 1) Convenience, 2) It's faster, 3) Google, Facebook, Apple and Alexa keep us informed. Oh, how things have changed in Real Estate. And to stay in the game - agents have to move fast or get lost in the digital world of real estate, or the door will shut in your face. The phenomenon of where we were years ago vs. today is not the same and never will be again. Some agents are trying to sell homes like it's still the year 1999 and celebrating with Prince. My background in technology has been my saving grace, and I stay up with the latest and greatest technology. I sell homes like it's the year 2525, focusing on the future with Zager and Evans. Time flies by, and we can only be in the moment and prepare for the future because time changes everything. Welcome Home to the Future.

Dialing For Dollars In A Digital World

The Secret Art of Making Millions Over The Phone

Dialing For Dollars In A Digital World

Want to make millions over the phone? Just say Hello to Chris Noon. In Chris Noon’s expert hands, a simple cold call becomes a masterpiece of deal-clinching salesmanship. This book tells you exactly—and in unstinting detail—how he does it. Starting out, Chris learned business in the produce-or-perish pressure cooker of major Madison Avenue ad agency TBWA\Chiat\Day. As a young account exec, he worked on high-profile campaigns for such goldplated companies as Nissan, Absolute, Kmart, and Meridian. But the experience only fueled his ambition to strike out on his own. He partnered with his brother and founded the lawn and landscape companies in the Boston area that bear their name. With a whirlwind of innovative sales ideas, a natural in-born enthusiasm, and a love of competition and winning (he still plays soccer, the sport he played in Division 1 at Seton Hall University) Chris quickly helped propel the Noon companies into a thriving, multi-million-dollar, nationallyrecognized success. Recently, Chris has turned his talents and attention to sharing his unique pathways to winning. He launched the Green Light Consulting Services to coach other landscape companies. And now this inspiring new book; it’s a personal tour of his sales philosophy, invaluable experience and methods— including how he turned the standard sales phone call into a One Step Sales sure-fire payoff. “Never stop learning,” is one of Chris’s mantras (it’s also the reason he’s enrolled in Harvard’s OPM Business Program). Learn from Chris and get ready to say hello to ‘Making Millions’! PART INSPIRATIONAL SELF-CONFIDENCE BUILDER. PART ROAD MAP TO BLOWOUT SALES GAINS.

Protecting Content in a Digital Age

Promoting Broadband and the Digital Television Transition : Hearing Before the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Seventh Congress, Second Session, February 28, 2002

Protecting Content in a Digital Age


Running a Creative Company in the Digital Age

How to successfully set up your own media company

Running a Creative Company in the Digital Age

Running a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too! In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier - to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today's diverse media climate. This is a nuts and bolts guide to company set up, structure, management and content production for digital platforms, TV, festivals, charities, education, brands and businesses. Full of tips for creating innovative business models and platforms, handling tricky people and situations, funding and networking, these pages are your touchstone for making that bold first move into founder/managing director status. Featuring interviews with industry experts including digital agency and production company CEOs, creative entrepreneurs, crowd funding platforms, investors, film makers, media lawyers and accountants. 'Running a Creative Company in the Digital Age will definitely help you understand how to go about this. It’s essential reading for any writers and filmmakers who want to work for themselves or set up their own company' - Writesofluid 'Should be on the reading list of every Media/Arts/Entrepreneurship college course in the country' - Rajesh Thind, founder of Pindu Productions 'This plain-speaking, accessible guide to setting up a creative business demystifies the entire process, and does so from the unique perspective of a creative who has been there, done it and has the scars to prove it' - Nicola Lees, WFTV

The Art of Real Estate in the Digital Age

Beyond Staging, Pricing and Open Houses

The Art of Real Estate in the Digital Age

The Art of Real Estate in the Digital Age is a salve to help anyone from a new 20-something first time home buyer to a seasoned homeowner dealing with buying or selling their house in today's digital world. Critically circulated throughout this book are anecdotes of experiences that a professional is thrust into and forced to resolve. "Look, Listen, Learn" known as the 3 L's strategy take an otherwise simplistic approach and identifies the importance of sophisticate marketing. If you want to conquer the real estate maze in the digital age, sit down, open the cover and be prepared to expand your mind.

Business Start-up in the Digital Age

Smart Ways to a Successful Launch

Business Start-up in the Digital Age


Stickier Marketing

How to Win Customers in a Digital Age

Stickier Marketing

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

Luxury Home Sales for the Digital Age

Harness the Power of the Internet to Sell Your Home in Record Time

Luxury Home Sales for the Digital Age

Read this book because hidden inside you will find... The confidence to run your own online marketing campaigns at a fraction of the cost that internet lead companies will charge. What SEO really means and how to do it the right way. Top tips and tricks to successful Google Adwords campaigns. Facebook marketing plan that really works. How to generate real estate leads for 5 cents a click or less. 100% of the author proceeds will be donated to the Himalayan Institute to help with humanitarian relief around the world. According to NAR in 2014 92% of all real estate transactions start online, home buyers and sellers are looking online now more than ever. This book will teach you how to get your message in front of potential clients no matter what price range you are working in.

Printing in a Digital World

Printing in a Digital World

From basic theory to the latest industry developments, topics such as; design, typography, color, production, digital technology, customer relations, industry ethics, careers, and pricing, are discussed in an entertaining, and thought provoking manner. Exercises and projects guide the student through the complexities of the field and reinforce concepts explained in this book.