innovation management and new product development

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Innovation Management And New Product Development

Author : Paul Trott
ISBN : 0273713159
Genre : Business & Economics
File Size : 82. 35 MB
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Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.

Innovation Management And New Product Development 3a Ed

Author : Paul Trott
ISBN : 151294159X
Genre :
File Size : 44. 71 MB
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Innovation Management And New Product Development For Engineers

Author : Rob Dekkers
ISBN : 1947083929
Genre : Technology & Engineering
File Size : 27. 29 MB
Format : PDF, Kindle
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Although "innovation" has become part of the daily language of engineers and technologists, in practice realizing new products and new service development is a complex and daunting task. And while most books on innovation management approach this topic from a managerial or economic perspective, this text takes the process of engineering design and planning as a starting point. This two-volume work works to relate product design and engineering processes to the sources of innovation...from collaboration with suppliers and those who provide research to the end user. The second volume focuses in on the more specific aspects of innovation, from legal and intellectual property management to new contemporary approaches to innovation management like value creation, living labs and crowdsourcing. The second volume goes on to show how all the tools presented in the two volumes can be put together for a truly successful, strategic practice of innovation from the design firm to an industrial enterprise. Together, the two volumes are intended for both practitioners and engineering students and their faculty. Ample coverage of principles and theories is made concrete with real world examples and applications.

The International Handbook On Innovation

Author : Larisa V. Shavinina
ISBN : 9780080441986
Genre : Education
File Size : 79. 38 MB
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"Most comprehensive and authoritative account available of what innovation is, how it is measured, how it is developed, how it is managed, and how it affects individuals, corporations, societies and the world as a whole." - cover.

New Product Development

Author : Erdener Kaynak
ISBN : 9781136400285
Genre : Business & Economics
File Size : 86. 33 MB
Format : PDF, ePub
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Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you’re in! This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility. Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an “executive summary” that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!

Handbook Of New Product Development Management

Author : Christoph Loch
ISBN : 9780750685528
Genre : Business & Economics
File Size : 42. 32 MB
Format : PDF
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Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research. *A comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field * The first handbook to fill the gap for a high-level handbook which is valuable to both the academic/practitioner

Innovation Product Development And Commercialization

Author : Dariush Rafinejad
ISBN : 1932159703
Genre : Business & Economics
File Size : 34. 80 MB
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This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.

New Product Development Process Benchmarks And Performance Metrics

Author : Scott J. Edgett
ISBN :
Genre : Benchmarking (Management)
File Size : 81. 62 MB
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Handbook Of Research On New Product Development

Author : Peter N. Golder
ISBN : 9781784718152
Genre :
File Size : 42. 27 MB
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New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

An Integrated Approach To New Food Product Development

Author : Howard R. Moskowitz
ISBN : 1420065556
Genre : Technology & Engineering
File Size : 37. 11 MB
Format : PDF
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New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equally important goals of consumer trial and repeat purchase. The linkage of these issues is often compromised in the "innovate or die" world of corporate new products. An Integrated Approach to New Food Product Development explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success. Proven Approaches from Industry Experts The book introduces The Success Equation based on the interrelationship of the key tasks critical to defining and executing for new product success. The sections that follow highlight the importance of every task and the impact of each disciplines’ contribution throughout the process in optimizing the success of the product. The book explores integration of all parts, from defining consumer needs and food concept to understanding the importance of positioning, packaging and trade, to the technology and manufacturing required to accurately meet these needs. The Success Equation encompasses the elements that not only dramatically increase a product’s success, but also make that success increasingly sustainable. Combines Solid Theory with Actual Marketing Practice The text blends academic, ivory tower research with the experiences of seasoned, real market practitioners, which when combined, provide the tools for successful new product innovation. The concise, hands-on information includes advanced and emerging innovations in management, marketing, technology, strategy, consumer research and sales. The integrated coverage provides a complete picture of the expertise and knowledge needed to leverage new product development into commercial success.

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