How to Win Customers and Keep Them for Life

An Action-Ready Blueprint for Achieving the Winner's Edge!

How to Win Customers and Keep Them for Life

From Michael LeBoeuf, the bestselling author of "Working Smart" and the audio programs "Working Smarter," "Imagineering" and "The Perfect Business," comes "How To Win Customers and Keep Them For Life" -- the ultimate guide to building a successful business through customer satisfaction. The success of any business depends on knowing the answers to these important questions: Why do some people buy once...and never return?Why do some people become strong, steady customers?How do you turn an angry or complaining customer into a happy and satisfied one?What are the five best ways to keep customers coming back? "How To Win Customers and Keep Them For Life" is a hard-hitting, action-ready rewards-and-incentives program fro creating a winning sales team. Created by one of the nation's foremost business consultants, this practical, no-nonsense guide tells you everything you need to know about successful selling -- and most important of all -- how to win customers for life.

Customer Service In An Instant

60 Ways to Win Customers and Keep Them Coming Back

Customer Service In An Instant

The In An Instant series is a brand of user-friendly, engaging, and practical reference guides on core business topics, which capitalizes on the authors' extensive experience and knowledge, as well as interviews they have conducted with leading business experts. Written in an upbeat and engaging style, the series presents 60 tips and techniques with anecdotes, examples, and exercises that the reader can immediately apply to make their work life more efficient, effective, and satisfying. Customer Service in an Instant offers techniques and tips for maintaining customer loyalty, finding new customers, understanding customer concerns, using technology to develop relationships, and developing essential skills for customer service success.

Successful Programs for Fitness and Health Clubs

101 Profitable Ideas

Successful Programs for Fitness and Health Clubs

In today's world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, you will learn how to utilize programming to meet your strategic and financial goals. Written by internationally-respected programming consultant Sandy Coffman, this book will teach you exactly what programming is and how to make it work for you. Successful Programs for Fitness and Health Clubs: 101 Profitable Ideaspresents more than 100 ready-to-use programs for use in fitness centers, group exercise studios, pools, gyms, and classrooms. The programs are designed to get hundreds of new members involved immediately. But the text is far more than just a program recipe book. Coffman addresses the challenges faced in programming, including teaching skills, communication skills, marketing techniques, and follow-up procedures. Her advice will help you design programs that unite members with common interests and abilities and foster a sense of belonging and commitment. Such programming leads to increased participation, reduced attrition, greater retention, more referrals, less downtime, and improved staff productivity. The text will first lay the foundation for programming by presenting the key principles and concepts that need to be considered. Part Iexplores -the five steps to programming success, -the 10 keys to member retention, -hiring and training the right people, -why a program director is needed, -internal and external promotions, and -niche marketing. By understanding and using the information in Part I, you can successfully implement the programs in Part II.Here you will find 101 actual programs, with numerous variations—including ideas for court sports, group exercise, and programs aimed at adults, families, kids, seniors, and women, covering a broad range of fitness levels, from beginners and intermediates to advanced participants. It also includes programming for specific time frames, such as the holiday season, spring, or summer. An activity finder located in the front of the text makes it easy to find programs based on criteria ranging from the type of activity or member to the type of special event. In addition to providing vital information for planning your programs, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideascomes with a CD-ROM containing more than 60 files that will help you create support materials to get your programs started. You will find printable quizzes, flyers, score cards, invitations, scoring systems, round robin tournament schedules, and logos—most of which can be customized to include information specific to your facility, such as logo, contact names, dates, times, and more. Additional files provide templates to create T-shirts, buttons, and other promotional pieces. Headings and icons in the text indicate when to refer to the CD-ROM for certain materials. When it comes to enhancing your club offerings, follow the expert programming advice from Sandy Coffman. With it you will be able to create, implement, and deliver successful programs that will attract and retain new members and ultimately make your club a greater success.

Implementing Value Pricing

A Radical Business Model for Professional Firms

Implementing Value Pricing

Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is a must-have and a terrific book." —Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer—he's a mover and a shaker on a mission. This is the End of Time! Brilliant." —Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me—and to my customers—have been immediate, significant, and ongoing." —Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." —Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

How to Manage Difficult People

Proven Strategies for Dealing with Challenging Behaviour at Work

How to Manage Difficult People

Dealing with difficult people - from awkward customers at work to irritating neighbours at home - is a challenge many people face on a day-to-day basis. This book will show you how to: - Defuse and deal with difficult customers, both on the phone and face to face; - Manage problems with colleagues in the workplace, including a manipulative boss; - Handle difficult day-to-day interactions with any people we come into contact anywhere; - Identify and manage behaviours which can turn a person into a ‘problem’;Improve necessary listening and communication skills; - Increase self confidence and develop rapport building skills. This book contains some proven techniques for managing yourself as well as managing difficult people. If you gain a better understanding of yourself, build your confidence and use these techniques, then you’ll make your life a whole lot easier.

Hospitality Management

People Skills and Manners on and off the Job

Hospitality Management

Hospitality Management is a career and life reference for both seasoned executives and new hires. This book positions associates to work comfortably in a global environment and to interpret the cultural expectations of their guests. The author, Lyn Pont, PhD, is a motivational public speaker and educator. She is the president and founder of Manners for Business, Inc. In Hospitality Management she discusses service, relationships, integrity, communications, personal image, creativity, the bottom line, and so much more. As a story teller, Dr. Pont weaves into the narrative valuable industry history and tales that support a culture of service and personal excellence. Competition in the hospitality industry is nonstop, and brands are looking for associates who can handle themselves flawlessly both on and off the job. Modern hospitality professionals are correctly concerned about representing their organizations, and themselves, with polish, politeness, confidence, and authority. Hospitality Management leads the way by showcasing the soft skills that you can use to amaze your guests with your outstanding attention to customer care. If you believe in remarkable service and have a passion for this great industry, then Hospitality Management will delight you with a treasure chest of hands-on, practical information that will assist you throughout your career. “Pont’s book is a must-read for anyone considering a career in hospitality.” —Isadore Sharp, chairman and founder, Four Seasons Hotels and Resorts “A refreshing, thorough, and necessary read for anyone dealing with the intricacies of the industry. ... A great training tool for the hospitality industry.” —Arthur J. Torno, vice president, American Airlines, Inc. “Leave it to business etiquette expert Dr. Lyn Pont to author the most comprehensive guide to providing your guests with the memorable hospitality experience they deserve.” —Martin Yang, master chef, author, food consultant, cooking show and travelogue host

The Firm of the Future

A Guide for Accountants, Lawyers, and Other Professional Services

The Firm of the Future

Provides accountants in small and medium sized firms the tool to expand services beyond attest and compliance functions. Shows how to transition to other professional services that clients value. Provides a pro-forma business plan for mapping a three to five year plan for the transition to a successful practice. Positions consulting as an extension to traditional services, not just an alternative. Includes many real world examples of accountants who have made a successful transition to new services, discussing the challenges and the results achieved. Focuses on quality of life issues and how to get there.

How to Stay Employed in Tough Times

The Insider's Guide to Being #1 in the Workplace

How to Stay Employed in Tough Times

At a time of decreasing organizational loyalty and a decline in long-term job security, CEOs, managers, and human resources directors reveal on-target answers to the question on the minds of employees everywhere: What does my boss want? Based on a national survey of more than 300 people, this succinct guide provides real-life advice regarding job security today.

Summary: The Millionaire in You

Review and Analysis of LeBoeuf's Book

Summary: The Millionaire in You

Complete summary of Michael LeBoeuf's book: "The Millionaire in You: Ten Things You Need to Do Now to Have Money and the Time to Enjoy It". This summary of the ideas from Michael LeBoeuf's book "The Millionaire in You" shows that, for most people, the goal is not simply to achieve millionaire status, but to have sufficient time and money to do whatever they feel passionate about. In other words, true financial freedom means to have enough money and enough time to enjoy it. In his book, the author advises readers to master four different skills that will enable them to achieve this goal. This summary is a must-read for anyone who wants to release their inner millionaire and enjoy life. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Millionaire in You" and unlock your true wealth potential.