hey whipple squeeze this the classic guide to creating great ads

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Hey Whipple Squeeze This

Author : Luke Sullivan
ISBN : 0470267712
Genre : Business & Economics
File Size : 69. 84 MB
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Art Of Writing Advertising

Author :
ISBN : 0071426248
Genre : Advertising
File Size : 31. 29 MB
Format : PDF, Mobi
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Radio Advertising

Author : Pete Schulberg
ISBN : UOM:39015038415181
Genre : Business & Economics
File Size : 70. 73 MB
Format : PDF
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Advertisers spend more than $10 billion per year on radio advertising. The key to getting the biggest payback on that investment, of course, is knowing how to do it profitably. And that's what makes Radio Advertising: The Authoritative Handbook so useful and so important. It covers all the traditional methods and approaches, and it also gives the insider's view of all the new developments - the new numbers, the new strategies, and the new tactics - that continue to make radio advertising the most effective advertising medium around.

A Smile In The Mind

Author :
ISBN : UOM:39015037776567
Genre : Design
File Size : 58. 18 MB
Format : PDF, Mobi
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This work shows how designers take the familiar and turn it into the suprising. Witty thinking is revealed as playfulness with ideas, and the book examines examples of work, to understand the ideas behind the images. It includes interviews with designers in the USA, Britain, Europe and Japan.

The Advertising Concept Book

Author : Pete Barry
ISBN : UOM:39076002811680
Genre : Business & Economics
File Size : 57. 66 MB
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A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.

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