Hashtag Authentic

Finding creativity and building a community on Instagram and beyond

Hashtag Authentic

In Hashtag Authentic, social media guru Sara Tasker provides tips, advice and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: Storytelling, with tips on finding your own visual style and personal niche. Making pictures, including composing for Instagram, finding the best light and getting the most out of your camera phone. Archiving your life, with tips organized by themes like Craft & Making, Family & Pets and Food & Ingredients. Sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe and becoming an influencer.

Spirituality in the Selfie Culture of Instagram

Spirituality in the Selfie Culture of Instagram

This explorative study of personal spiritual expressions on Instagram generated important data in relation to the emerging field of cyberspirituality and showed the need for further development and research. The book reveals several forms of spirituality present on Instagram, mainly belonging to secular spirituality. Many spiritual practices emerged in posts from all over the world, demonstrated through photography as spiritual practice. The Internet—and social media in particular—present an opportunity for individuals and communities to develop spiritual narrative when communicating online, especially with young people who are more likely to express themselves as “spiritual but not religious.” Spiritual authenticity on social media, as a part of building spiritual capital, is an important step.

Leadership, Popular Culture and Social Change

Leadership, Popular Culture and Social Change

The newest generation of leaders was raised on a steady diet of popular culture artifacts mediated through technology, such as film, television and online gaming. As technology expands access to cultural production, popular culture continues to play an important role as an egalitarian vehicle for promoting ideological dissent and social change. The chapters in this book examine works and creators of popular culture – from literature to film and music to digital culture – in order to address the ways in which popular culture shapes and is shaped by leaders around the globe as they strive to change their social systems for the better.

Authentic Marketing

How to Capture Hearts and Minds Through the Power of Purpose

Authentic Marketing

Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.

Success Secrets of the Social Media Marketing Superstars

Success Secrets of the Social Media Marketing Superstars

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources

Affective Publics

Sentiment, Technology, and Politics

Affective Publics

Over the past few decades, we have witnessed the growth of movements using digital means to connect with broader interest groups and express their points of view. These movements emerge out of distinct contexts and yield different outcomes, but tend to share one thing in common: online and offline solidarity shaped around the public display of emotion. Social media facilitate feelings of engagement, in ways that frequently make people feel re-energized about politics. In doing so, media do not make or break revolutions but they do lend emerging, storytelling publics their own means for feeling their way into events, frequently by making those involved a part of the developing story. Technologies network us but it is our stories that connect us to each other, making us feel close to some and distancing us from others. Affective Publics explores how storytelling practices facilitate engagement among movements tuning into a current issue or event by employing three case studies: Arab Spring movements, various iterations of Occupy, and everyday casual political expressions as traced through the archives of trending topics on Twitter. It traces how affective publics materialize and disband around connective conduits of sentiment every day and find their voice through the soft structures of feeling sustained by societies. Using original quantitative and qualitative data, Affective Publics demonstrates, in this groundbreaking analysis, that it is through these soft structures that affective publics connect, disrupt, and feel their way into everyday politics.

Sixth Grade Technology Curriculum

32-lesson Comprehensive Curriculum

Sixth Grade Technology Curriculum

Seventh in a series designed to teach technology by integrating it into classroom inquiry. The choice of hundreds of school districts, private schools and homeschoolers around the world, this nine-volume suite is the all-in-one solution to running an effective, efficient, and fun technology program for kindergarten-eighth grade (each grade level textbook sold separately) whether you're the lab specialist, IT coordinator, or classroom teacher. The 32-week technology curriculum is designed with the unique needs of middle school technology IT classes in mind. Textbook includes: * 287 images * 34 assessments * 12 articles * Grade 6-8 wide-ranging Scope and Sequence * Grade 6-8 technology curriculum map * 32 weeks of lessons, taught using the 'flipped classroom' approach * monthly homework (3rd-8th only) * posters ready to print and hang on your walls Each lesson is aligned with both Common Core State Standards and National Educational Technology Standards and includes: * Common Core Standards * ISTE Standards * essential question * big idea * materials required * domain-specific vocabulary * problem solving for lesson * time required to complete * teacher preparation required * steps to accomplish goals * assessment strategies * class warmups * class exit tickets * how to extend learning * additional resources * homework (where relevant) * examples * grading rubrics * emphasis on comprehension/problem-solving/critical thinking/preparing students for career and college * focus on transfer of knowledge and blended learning, collaboration and sharing Learning is organized into units that are easily adapted to the shorter class periods of Middle School. They include: · * Coding/Programming · * Debate · * Desktop Publishing · * Digital Citizenship · * Digital Tools in the Classroom · * Financial Literacy · * Genius Hour · * Google Earth Lit Trip · * Image Editing · * Keyboarding · * Khan Academy · * Online Image Legalities · * Presentation Boards · * Problem Solving · * Screenshots, Screencasts, Videos · * Search/Research · * Slideshows · * Spreadsheets · * Visual Learning, Infographics · * Web-based Tools · * Word Processing Summative · * Write an Ebook · * Writing with Comics, Twitter, More Additionally, Units are collected under Themes. Teachers can adopt several themes per grading period or break them up throughout the year. Themes include: · * Math · * Productivity · * Search/Research · * Speaking and Listening · * Writing · * Year-round What's different from the 6th edition--why should you upgrade? Consider these changes: * aligned with computers, iPads, Chromebooks * perfect for both classroom and tech teachers * calls out higher order thinking skills * lists new and scaffolded skills in each lesson * shows academic applications for projects * perfect for project- and skills-based learning * highlights collaboration * warm-up and exit tickets for each lesson * includes a comprehensive list of assessments * lots more images and how-to’s * includes curriculum map—by year and month * includes Hour of Code lesson for each grade Want this book free? Purchase the student workbooks for this grade level. We'll send it to you. Questions? [email protected]

Branded!

How Retailers Engage Consumers with Social Media and Mobility

Branded!

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

She Just Can't Help Herself

She Just Can't Help Herself

Everybody thinks Ashley Jacobs is #slaying life

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!