Put two cows on a billboard with a bucket of paint and a brush, and they'll create some unexpected opportunities. In 1995 we gave the cows responsibility for taking the message of Chick-fil-A to the public. Five years after they painted their first billboard, Chick-fil-A had doubled our sales volume, achieving annual sales of more than $1 billion. The lesson from the cows is the lesson of my life: take advantage of unexpected opportunities.
Release on 2011-03-17 | by Michelle Nickerson,Darren Dochuk
The Politics of Space, Place, and Region
Author: Michelle Nickerson,Darren Dochuk
Pubpsher: University of Pennsylvania Press
Coined by Republican strategist Kevin Phillips in 1969 to describe the new alloy of conservatism that united voters across the southern rim of the country, the term "Sunbelt" has since gained currency in the American lexicon. By the early 1970s, the region had come to embody economic growth and an ambitious political culture. With sprawling suburban landscapes, cities like Atlanta, Dallas, and Los Angeles seemed destined to sap influence from the Northeast. Corporate entrepreneurialism and a conservative ethos helped forge the Sunbelt's industrial-labor relations, military spending, education systems, and neighborhood development. Unprecedented migration to the region ensured that these developments worked in concert with sojourners' personal quests for work, family, community, and leisure. In the resplendent Sunbelt the nation seemed to glimpse the American Dream remade. The essays in Sunbelt Rising deploy new analytic tools to explain this region's dramatic rise. Contributors to the volume study the Sunbelt as both a physical entity and a cultural invention. They examine the raised highway, the sprawling prison complex, and the fast-food restaurant as distinctive material contours of a region. In this same vein they delineate distinctive Sunbelt models of corporate and government organization, which came to shape so many aspects of the nation's political and economic future. Contributors also examine literature, religion, and civic engagement to illustrate how a particular Sunbelt cultural sensibility arose that ordered people's lives in a period of tumultuous change. By exploring the interplay between the Sunbelt as a structurally defined space and a culturally imagined place, Sunbelt Rising addresses longstanding debates about region as a category of analysis.
The Book of Matthew cautions readers that "Ye cannot serve God and mammon." But for at least a century conservative American Protestants have been trying to prove that adage wrong. In The Blessings of Business, Darren E. Grem argues that while preachers, activists, and politicians have all helped spread the gospel, American evangelicalism owes its enduring strength in a large part to private enterprise. Grem argues for a new history of American evangelicalism, demonstrating how its adherents strategically used corporate America--its leaders, businesses, money, ideas, and values--to advance their religious, cultural, and political movement. Beginning before the First World War, conservative evangelicals were able to use businessmen and business methods to retain and expand their public influence in a secularizing, diversifying, and liberalizing age. In the process they became beholden to pro-business stances on matters of theology, race, gender, taxation, trade, and the state, transforming evangelicalism itself into as much of an economic movement as a religious one. The Blessings of Business tells the story of unlikely partnerships between well-known champions of the evangelical movement such as Billy Graham and largely forgotten businessmen like Herbert Taylor, J. Howard Pew, and R.G. LeTourneau. Grem also shows how evangelicals set up their own pro-business organizations and linked the quarterly and yearly growth of "Christian" businesses to their social, religious, and political aspirations. Fascinating and provocative, The Blessings of Business uncovers the strong ties that conservative Christians have forged between the Almighty and the almighty dollar.
Release on 2008-02-08 | by Bert Berkley,Peter Economy
Connecting You, Business, and Community
Author: Bert Berkley,Peter Economy
Pubpsher: John Wiley & Sons
Category: Business & Economics
Giving Back: Connecting You, Business,and Community More than ever before, businesspeople are seeking new ways to get involved in their communities by affiliating with charities and nonprofits in meaningful and deeply powerful ways. This new mindset is one where doing good is not just positive public relations, but essential to the way the company does business. Giving Back: Connecting You, Business, and Community is a revolutionary book about the new enlightenment in business that is a direct result of the demographic, political, and social changes in the nation today. Brimming with exclusive stories of leaders who have been successful at making a difference in their own communities, this book shows you how many successful businesspeople have made giving back a part of their everyday lives. Giving Back also shows how your business's participation in charitable activities can enhance its brand—and bottom line. Providing a wealth of hands-on, practical experience, this insightful book covers essential topics, including: Why doing good is smart business Leading by example A revolution in retail Partnering with nonprofits A new spirit of volunteerism The venture philanthropists The personal benefits of giving back When businesspeople focus their energy, organ-izational talent, and personal connections on achieving a social goal, they can be a powerful force for community good. Giving Back provides you with the tools, facts, and know-how to build mutually beneficial relationships where the sum of the two parts can be greater than either one alone. There will never be a shortage of problems to be solved, but there will always be a need for talented and passionate people to help solve them. Giving Back will inspire you to give back to create a positive and long-lasting impact in your community and in the world around you.
For many Americans spirituality and business seem to be polar opposites: one is concerned with lofty questions of ultimate significance, the other with mundane matters of the daily grind. Yet over the last two decades the two have become increasingly linked, and as the barriers between them are broken down, many see this as a revolutionary shift in American business culture. Lake Lambert III provides a comprehensive examination of the workplace spirituality movement, and explores how it is both shaping and being shaped by American business culture. Situating the phenomenon in an historical context, Lambert surveys the role of spirituality in business from medieval guilds to industrial "company towns" right up to current trends in the ever-changing contemporary business environment. Using case studies from specific businesses, such as Chick-fil-A and Hobby Lobby, he analyzes the enhanced benefits and support that workplace spirituality offers to employees, while exposing the conflicts it engenders, including diversity, religious freedom, and discrimination issues. The American workplace today is experiencing dramatic upheaval and change. Spirituality, Inc. offers important insights into the role of religion in this transformation. With employees seeking new ways to strike a proper life-work balance and find meaning in their everyday lives, spirituality in the workplace is a trend that will become increasingly important in the American business landscape. Spirituality, Inc. provides a critical overview of this phenomenon that does not ignore the movement's many positive contributions to the workplace, yet does not overlook the potential for abuse.