crossing the chasm 3rd edition

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Crossing The Chasm 3rd Edition

Author : Geoffrey A. Moore
ISBN : 9780062293008
Genre : Business & Economics
File Size : 82. 78 MB
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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Summary Of Geoffrey Moore S Crossing The Chasm By Milkyway Media

Author : Milkyway Media
ISBN :
Genre : Study Aids
File Size : 83. 42 MB
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development. Purchase this in-depth summary to learn more.

The Sustainable Enterprise Fieldbook

Author : Jeana Wirtenberg
ISBN : 9780429842818
Genre : Business & Economics
File Size : 58. 87 MB
Format : PDF, ePub
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With deep thought and inspiring examples, this updated book engages readers by increasing their understanding and awareness of what sustainability means conceptually, practically, personally, and professionally. It provides readers with the tools and techniques to improve the social, environmental, and economic performance of their organizations in both the short and long term. Since sustainability is not achieved in a siloed environment, everyone has a critical role to play on this journey. The Sustainable Enterprise Fieldbook, with full companion materials at https://TheSustainableEnterpriseFieldbook.com, engages today’s managers and leaders of organizations, in both the private sector and civil society, who are being challenged as never before to find ways to play a proactive role in understanding and addressing the risks and opportunities of sustainability. It teaches them how to apply systems thinking to turn our most intractable problems into exciting business opportunities, and offers ground breaking frameworks in new chapters on globalization, strategy, metrics, and sustainability models for collaboration, technology, and community. That is why this book is structured to be a fieldbook to provide practitioners the Activities, Cases, and Tools that they can use to help move their enterprise through progressively higher performing stages of sustainability. Readers will also gain access to the innovative Living Fieldbook : an online community forum filled with supporting materials.

How To Have A Happy Hustle

Author : Bec Evans
ISBN : 9781785784866
Genre : Business & Economics
File Size : 34. 2 MB
Format : PDF, Docs
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How to Have a Happy Hustle shares the ‘secrets’ and skills of innovation experts and startup founders to help you make your ideas happen. If you’re looking for fulfilment outside the day job, have an idea but don’t know where to start, or are held back by a lack of confidence, experience, time or money, Bec Evans will help you get off the starting blocks with this complete guide to making your ideas happen. There’s no getting away from it – hustling is hard work – but with practical tools, inspiring stories, science-backed research and guidance every step of the way, you’ll find what makes you happy as you build your side hustle.

The Human Side Of Changing Education

Author : Julie M. Wilson
ISBN : 9781506398525
Genre : Education
File Size : 56. 56 MB
Format : PDF, Kindle
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Make change humanly possible When we ask schools to change, we are asking human beings to change and this requires special tools and a human-centered approach. Change the heart of the system by enabling the hearts and minds of those who make schools work. Learn to make sense of challenging change journeys and accelerate implementation with this practical framework that includes human-centered tools, resources and mini case studies. Understand why resistance is to be expected and how to get through it. Discover three different kinds of change strategies and when to use which one Learn how to use the “messy middle” of change, where real transformation happens. "Julie Wilson dares to turn common sense into an action plan. This is an urgent, important book for all educators and parents." Seth Godin, Author "Julie Wilson is both a visionary and a pragmatist. Her book is a wonderfully clear and concise guide for leaders who seek to navigate the road to educational transformation." Tony Wagner, Author

The Art Of The Start 2 0

Author : Guy Kawasaki
ISBN : 9780698193635
Genre : Business & Economics
File Size : 87. 90 MB
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Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

The Sage Handbook Of Media Processes And Effects

Author : Robin L. Nabi
ISBN : 9781483374888
Genre : Language Arts & Disciplines
File Size : 29. 74 MB
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The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance—as well as the rapid changes in the media environment that have occurred during the past 20 years—this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature—that of persuasion and learning—and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline—message medium—and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.

Generating Middle Range Theory

Author : Callista Roy, PhD, RN, FAAN
ISBN : 9780826110053
Genre : Medical
File Size : 87. 76 MB
Format : PDF, ePub
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"As expected, this book is complex but it is also engaging, thought-provoking, and exciting because it helps nurses and other readers think deeply about meeting the needs of patients at their most vulnerable moments. Score: 94, 4 Stars--Doody's Medical Reviews Callista Roy, one of nursingís leading theorists and creator of the widely used Roy Adaptation Model of Nursing, presents a unique pathway for developing knowledge for nursing practice. Her book distills the most relevant information from 200 published research studies to provide a roadmap for progressing from nursing research to middle-range theory to optimum practice regimens. It is based on tested knowledge, clear evidence, and refined caring perspectives. Step by step, the text identifies and critiques research suited for developing cumulative knowledge for practice and uses the research to develop middle-range theories that apply across all health care settings. It then presents the evidence for practice for each middle range theory, refocuses EBP within nursing knowledge and within defined levels of readiness for practice, and recommends changes for practice based on evidence. Grounded in the Roy Adaptation Model of Nursing, the book provides a single conceptual basis for synthesis of research into middle range theories for use across all patient populations. It clarifies ways to select research from one conceptual basis to build middle-range theories, how to classify evidence for practice by levels of readiness, and recommend research-based changes in practice. The text includes quantitative and qualitative research designs and offers instruments to measure major concepts for implementation. Also included are plentiful examples, tables that display values across studies, definitions of major terms and concepts, and diagrams of concepts. Supplementing the text is a faculty guide for using the text to teach critical thinking at multiple graduate levels and videos illuminating each section of the book. Key Features: Explains clearly how middle-range theories grow from research Designed for implementation in practice Uses Royís five core ìadaptationî contexts as organizing themes: coping, changing life events, loss, chronic health condition, and traumatic events Constitutes a seminal work from a pre-eminent nursing theorist and educator Includes faculty guide and videos elucidating each section of the book

An Introduction To The Us Health Care System Sixth Edition

Author : Steven Jonas, MD,MPH, FACPM
ISBN : 0826103154
Genre : Medical
File Size : 88. 94 MB
Format : PDF, Kindle
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Completely expanded and updated to account for the latest changes in the U.S. health care system, this best-selling text remains the most concise and balanced introduction to the domestic health care system. Like its predecessors, it provides an accessible overview of the basic components of the system: healthcare personnel, hospitals and other institutions, the federal government, financing and payment mechanisms, and managed care. Finally, it provides an insightful look at the prospects for health care reform. Steven Jonas, a revered expert in public health, has enlisted his colleagues, Drs. Raymond and Karen Goldsteen, to add their expertise in public health and health policy and management to this outstanding volume. All students of health care administration and policy, as well as practicing healthcare professionals who simply want a relatively brief overview of the system, will find it useful.

Guide To Managing Growth

Author : Rupert Merson
ISBN : 9781118166628
Genre : Business & Economics
File Size : 21. 56 MB
Format : PDF
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