Creative Strategies

Key creative strategiesbehind the world’s greatestcampaigns for anyoneworking in advertising,marketing, design,and communication.

Creative Strategies

Key creative strategiesbehind the world’s greatestcampaigns for anyoneworking in advertising,marketing, design,and communication.

The Science and Psychology of Music Performance

This book describes new approaches to teaching music, learning music, and making music at all educational and skill levels.

The Science and Psychology of Music Performance

What type of practice makes a musician perfect? What sort of child is most likely to succeed on a musical instrument? What practice strategies yield the fastest improvement in skills such as sight-reading, memorization, and intonation? Scientific and psychological research can offer answers to these and other questions that musicians face every day. In The Science and Psychology of Music Performance, Richard Parncutt and Gary McPherson assemble relevant current research findings and make them accessible to musicians and music educators. This book describes new approaches to teaching music, learning music, and making music at all educational and skill levels. Each chapter represents the collaboration between a music researcher (usually a music psychologist) and a performer or music educator. This combination of expertise results in excellent practical advice. Readers will learn, for example, that they are in the majority (57%) if they experience rapid heartbeat before performances; the chapter devoted to performance anxiety will help them decide whether beta-blocker medication, hypnotherapy, or the Alexander Technique of relaxation might alleviate their stage fright. Another chapter outlines a step-by-step method for introducing children to musical notation, firmly based on research in cognitive development. Altogether, the 21 chapters cover the personal, environmental, and acoustical influences that shape the learning and performance of music.

Creative Strategies to Transform School Culture

Reprinted from Creative Strategies to Transform School Culture, by John F. Eller
and Sheila Eller. Thousand Oaks, CA: Corwin, www.corwinpress.com.
Reproduction authorized only for the local school site or nonprofit organization
that has ...

Creative Strategies to Transform School Culture

The authors present practical, proven strategies to improve school culture, including activities for developing collaborative work relationships, dealing appropriately with conflict, and fostering rapport.

Creative Strategies

Drawing on his varied experiences as a successful product designer and creative director, as well as a seasoned educator and a working parent, Fridolin Beisert's Creative Strategies: 10 Approaches to Solving Design Problems uncovers ...

Creative Strategies

How can I be more creative? People from every walk of life have asked this question. Whether the motivation is to find more personal satisfaction in everyday life or to achieve success in the workplace, the desire for creativity, and the struggle to sustain it, is universal. Drawing on his varied experiences as a successful product designer and creative director, as well as a seasoned educator and a working parent, Fridolin Beisert's Creative Strategies: 10 Approaches to Solving Design Problems uncovers priceless strategies to lead a more creative life--in any industry, at any level--whether you are a student, a teacher, a parent, or a CEO. Beisert's approaches, cleverly and appropriately titled Pattern Breaking, Planting Limits, and Reality Hacking, to name a few, are revealed through case studies and personal anecdotes that are both entertaining and illuminating, and demonstrate that creativity is a skill that can be learned the same way that we learn how to ride a bicycle: by actively practicing it.

Creative Strategy in Advertising

Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Creative Strategy in Advertising

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Creative Strategies for Conflict Management Community Building

Christian Ndubueze Anyanwu. CREATIVE STRATEGIES CONFLICT
MANAGEMENT COMMUNITY BUILDING ANYANWU CREATIVE STRATEGIES
FOR CONFLICT MANAGEMENT & COMMUNITY BUILDING CHRISTIAN
NDUBUEZE.

Creative Strategies for Conflict Management   Community Building

This book, in applying the asset mapping theory of Kretzmann and McKnight (1993), developed a positive communication strategy for minimizing conflicts and building a more Collaborative Communities in Organizations and Churches, with much emphasis on inclusivity, consensus and commitment to common vision and ideals. While critically reviewing the traditional conflict theories in their approaches to conflict management; the book uses the new lens provided by the asset mapping theory, to recommend for a paradigm shift in the way people look at organizations and conflicts. A new emphasis therefore is on the positive elements in organizations, the assets that lie within individuals and groups, as the key to minimizing conflict in organizations. Besides, unlike the traditional conflict theories which sees conflict as a problem, this new lens, sees conflict within organizations, as functional and opportunities for growth. The book equally identifies some of the significant factors that cause ethnic conflicts within organizations; such as, Prejudices among Ethnic Groups; Differences of Ethnic Groups; Power Struggle among Ethnic Groups; Discrimination and Injustice against Groups; Lack of Participatory Communication; and Lack of Participatory Leadership. Finally, in reviewing the relevant literatures on Community Building, the book underlines the various variables that make Community Building possible. Such variables include: Discovering and Mobilizing the Assets of Individuals and Groups within Organizations; Building Relationships among Individuals and Groups within Organizations; Building a more Participatory Leadership within Organizations; Building a more Participatory Communication within Organizations; Creating more Awareness on the necessity of Collaborative Initiatives, as well as, Promoting the Common Cultural Values and Ideals that holds Individuals and Groups together within Organization.

Creative Strategies in Film Scoring

(Berklee Guide). Create effective film scores! This book presents a framework for creative decision-making that will lead to producing the best music for a given scene.

Creative Strategies in Film Scoring

(Berklee Guide). Create effective film scores! This book presents a framework for creative decision-making that will lead to producing the best music for a given scene. It supports artists working in film, television, video games, or other media. The framework encourages clarity of concept and facilitates productive communication between the composer and director, music supervisor, and others involved with the project. Two case studies, featuring audio and video, illustrate how different creative choices can control the expressive effect of the scene. Practical worksheets are included, which will help your team brainstorm, articulate, organize, and communicate your collective ideas and decisions. Whether you are creating music yourself or working with a composer, this book will help you develop the music that is optimized for storytelling.

Textual Intervention

First published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

Textual Intervention

First published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

Paying for College

This guide will help readers overcome one of the greatest barriers related to higher education today_paying for it.

Paying for College

This guide will help readers overcome one of the greatest barriers related to higher education today—paying for it. A college education is more expensive than ever, but today’s high school students and their families do have options. With an optimistic and encouraging tone, the text helps readers understand and navigate the different options for college financing, including grants, scholarships, loans, working, and strategic school choices.

Creative Strategies for School Problems

In today's unsure, and often unsafe, school environment, professionals need brief but thorough strategies to handle any classroom imbalance.

Creative Strategies for School Problems

In today's unsure, and often unsafe, school environment, professionals need brief but thorough strategies to handle any classroom imbalance.