The Competitive Destination

The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.

The Competitive Destination

The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.

Destination Competitiveness the Environment and Sustainability

Dwyer, L., Forsyth, P. and Rao, P. (2000) The price competitiveness of travel and
tourism: a comparison of 19 destinations. Tourism Management 21(1), 9–22.
Enright, M.J. and Newton, J. (2004) Tourism destination competitiveness: a ...

Destination Competitiveness  the Environment and Sustainability

Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced some challenges with respect to maintaining sustainability; they must be cleaner, greener and safer in order to safeguard the life quality of holidaymakers and local residents. Providing an invaluable review of the latests research on the topic, global case studies provide a perspective of the worldwide challenges and solutions arising in the management of tourism destinations. The analysis presents an interdisciplinary approach, including contributions of economists, geographers, managers and marketing professionals.

Positioning and Branding Tourism Destinations for Global Competitiveness

Competitiveness in International Tourism: A Framework for Understanding and
Analysis. World Tourism Education and Research Centre, University of Calgary.
Ritchie, J. R. B., & Crouch, G. I. (2003). The Competitive Destination: A ...

Positioning and Branding Tourism Destinations for Global Competitiveness

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Tourist Clusters Destinations and Competitiveness

Bornhorst, T., Ritchie, J.R.B. and Sheehan, L. (2010) 'Determinants of tourism
success for DMOs and destinations: An empirical ... Buhalis, D. (2000) 'Marketing
the competitive destination of the future', Tourism Management, 21(1): 97–116.

Tourist Clusters  Destinations and Competitiveness

Tourism has become one of the largest and fastest growing sectors in the world economy. Increasingly, research on tourism destinations has been at the centre of debates concerning destination competitiveness, governance, policies and destination management and marketing. This book investigates tourist destinations from two different perspectives. First, it approaches destinations using the concept of tourist clusters and investigates their role in competitiveness and firm performances. The second perspective studies the development of models of competitiveness and governance. It also develops an international benchmarking system of 15-EU countries, with an additional focus on Italy, UK and United States. The book will appeal to academics, scholars and practitioners in tourism studies, management, urban and regional studies and economic geography, etc.

The Economics of Tourism Destinations

During the last decade there has been a growing interest in tourism literature in
the notion of the 'competitive destination'. In the preceding decades competition
in tourism was very often identified with the price component and was frequently
 ...

The Economics of Tourism Destinations

The measurement of tourism is not an easy task. In the last decade there has been a growing interest in the tourism world in new methods to measure demand and supply of tourism. Fully revised and updated, The Economics of Tourism Destinations, Second Edition provides a succinct guide to the economic aspects of tourism for students and practitioners alike to decipher the methods of measurement of supply, demand, trends and impacts. This book emphasizes new aspects such as measurement of tourism (e.g. Tourism Satellite Account), supply trends, competition models, macro evaluation of tourism projects and events and the role of tourism in a development strategy. Each chapter combines theory and practice and international case studies are provided.

Economics of Tourism Destinations

During the last decade there has been a growing interest in tourism literature in
the notion of the 'competitive destination'. In the preceding decades competition
in tourism was very often identified with the price component and was frequently
 ...

Economics of Tourism Destinations

The measurement of tourism is not an easy task. The Economics of Tourism Destinations provides a succinct guide to the economic aspects of tourism for students and practitioners alike to decipher the methods of measurement of supply, demand, trends and impacts. In nine chapters, The Economics of Tourism Destinations takes the reader through the economic characteristic of the tourism sector, to methods of measurement, tourism demand and supply, impacts and forecasting all with the focus on tourism destinations. International case studies are used throughout including tourism surveys in the UK and other European countries, congress centre in Bruges and income generation in several destinations. Aimed at year three undergraduates and postgraduate students, this text is suitable for those on master levels courses and practitioners already in the industry.

Competitiveness in the Tourism Sector

the competitiveness of these firms, i.e., whether it is a firm management issue or
one of destination competitiveness (Buhails, 2000). However, Murphy et al. (2000
) also indicated that both environmental conditions and infrastructure have a ...

Competitiveness in the Tourism Sector

International tourism is expected to be a major vehicle of economic development in industrializing countries in the 21st century, especially for Asia. To generate long-term growth, countries with tourism-based economies must develop strategies for employing their comparative advantages to achieve competitive advantages. However, competitiveness in the tourist industry is multi-dimensional and complex. This study evaluates the competitiveness of the Taiwanese tourism sector by a multi-dimensional framework. The theoretical model proposes that the competitiveness of tourist destinations should be composed of Ricardian comparative advantages (like the conditions of natural endowments and the degree of technological change); Porterian competitive advantages; tourism management, i.e., providing high quality education and job training, public goods, support services and reduced transaction costs to enhance comparative and competitive advantages; and environmental conditions.

Destination Marketing

For destinations, market attractiveness variables considered for inclusion include
market size, growth rate, seasonality effects, and price levels, while competitive
position might include variables related to market share, image, and advertising ...

Destination Marketing

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

Marketing Island Destinations

Introduction. The competitive destination is one that has the 'ability to increase
tourism expenditure, to increasingly attract visitors while providing them with
satisfying, memorable experiences, and to do so in a profitable way, while
enhancing ...

Marketing Island Destinations

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.