Couture Chocolate examines the origins of one of the world's most popular foods--explaining the method of creating chocolate, how its quality depends to a large extent on the variety of beans used, and the differences between plain, milk and white chocolates. It reveals how some of today's most popular flavors - such as vanilla and chilli - were those favored by the pioneering Aztec chocolatiers centuries ago. William shares his techniques and most mouth-watering recipes, starting with the basics: tempering and making a bar of chocolate; advice on how to add exotic flavors like rosemary or raspberry; and introducing different textures. Once those skills have been mastered, it's time to tackle some of the authors incredible creations.
DIV In Cake Masterclass, award-winning cake designer and presenter of Britain's Best Bakery, Mich Turner, teaches you how to bake impressive cakes for every occasion - from a classic sponge, to decadant chocolate, and traditional fruit and ginger cakes. In the masterclass section, Mich shares her award-winning decorating techniques to teach you how to create truly outstanding cakes. With step-by-step instructions, Mich will show you how to make the classic sugar-paste rose, tiered cakes with piped lace, hand painted flowers, Christmas candy and much more. With experience baking for top celebrities like the Beckhams, Madonna and Sir Paul McCartney and running cooking classes around the world, Mich can teach you how to become a cake baking master at home. /div
Release on 2008 | by Ellen Michaud,New England Culinary Institute
Sensational Recipes from the Chefs of the New England Culinary Institute and Ellen Michaud
Author: Ellen Michaud,New England Culinary Institute
The more than two hundred recipes in this cookbook, created by the chefs of the New England Culinary Institute, have been converted for home use and include suggestions for finishing touches, presentation, wine or beverage pairings, and chef's notes.
Pocket-sized books to inspire your on-foot exploration of the best of the British Isles. Now with free eBook. Explorethe best of Bath withthis indispensably practical Insight Guides Great Breaks book. From making sure you don't miss out on must-seeattractions like the Roman Baths, to discovering hidden gems, including PriorPark, the easy-to-follow, ready-made walking routes will save you time, helpyou plan, and enhance your Great Break in Bath. · Practical,pocket-sized and packed with inspirational insider information, this is theideal on-the-move companion to your trip to Bath · Features ten detailedwalking tour itineraries, including the ancient centre and modern spa andStonehenge · Overviewsection features concise insider information covering everything from landscapeand location, to history and culinary highlights · Top Tensection takes you to the heart of your destination, from the Pump Room to PulteneyBridge · Rainy Dayrecommendations offer plenty of options, whatever the weather · Includes an innovativeextra that's unique in the market - all Great Breaks Guidescome with a free eBook · Invaluableitinerary maps and practical Travel Tips section ensure effortless exploration · Inspirationalcolour photography throughout About Insight Guides: Insight Guides is a pioneer offull-colour guide books, with almost 50 years' experience of publishinghigh-quality, visual travel guides with user-friendly, modern design. Weproduce around 400 full-colour print guide books and maps, as well as phrasebooks, picture-packed eBooks and apps to meet different travellers' needs.Insight Guides' unique combination of beautiful travel photography and focus onhistory and culture create a unique visual reference and planning tool to inspireyour next adventure.
Release on 2011-02-25 | by Judie Lannon,Merry Baskin
The Timeless Works of Stephen King
Author: Judie Lannon,Merry Baskin
Pubpsher: John Wiley & Sons
Category: Business & Economics
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.
The 100 Questions You Need to Answer to Create Your Own Winning Marketing Strategy : Including the New 'scorpio' Model of Market Strategy
Author: Paul Fifield
Category: Business & Economics
The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. Marketing Strategy Masterclass is a 'how to' book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history's masters, depicted on the book's front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK's largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris. • Preparing for marketing strategy – what you need to know before you start • Developing the marketing strategy • Coordinating your strategic stance – creating the right strategic 'spine' (the basics) and then organising your strategic 'defence' and 'offence' to match • Implementing the strategy • The 100 questions you need to answer to develop and implement your marketing strategy • Templates that can be used to create real plans as you work through the SCORPIO strategy model approach • Frequently Asked Questions (FAQs) on each and every element of marketing strategy to stimulate and support the development of your own strategy
A modern guide to writing compelling love stories of passion and desire
Author: Barbara Samuel
Pubpsher: Hachette UK
Category: Language Arts & Disciplines
LEARN HOW TO WRITE ROMANTIC FICTION WHICH TAKES THE BREATH AWAY. Do you want to capture the share of the fastest growing market in fiction? Do you have a compelling vision for a passionate love story? Masterclass: Write Romantic Fiction is designed for anyone who wants to write in this genre of popular fiction, whatever their focus. It is the only book available to cover the new and increasingly diverse sub-genres in romance to give insight into how to write really good eroticism, and to show aspiring writers how to gain recognition for their work. Whether contemplating self-publishing or going the traditional route, this is a smart and completely contemporary guide to writing sellable, credible and memorable romance. ABOUT THE SERIES The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.