building successful online communities

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Building Successful Online Communities

Author : Robert E. Kraut
ISBN : 9780262297394
Genre : Social Science
File Size : 71. 36 MB
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Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster -- not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Community Building On The Web

Author : Amy Jo Kim
ISBN : 013270515X
Genre : Computers
File Size : 69. 41 MB
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What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

Online Communities Handbook

Author : Anna Buss
ISBN : 0132104261
Genre : Computers
File Size : 40. 34 MB
Format : PDF
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Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community • develop a community strategy to recruit and retain members • create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate • take advantage of free advertising opportunities • use communities to gain market insights and establish a direct line to your customer base In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

Community 101

Author : Robyn Tippins
ISBN : 9781600051531
Genre : Communities
File Size : 28. 25 MB
Format : PDF, Kindle
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Making an online community that grows and survives isn't easy. It takes planning, vision and dedication. Most companies aren't prepared to invest the time and manpower it takes to make it happen, and when their communities fail to prosper, they blame it on chance. But chance doesn't play a part in whether or not you respond to your community's needs. Successful online communities don't just happen, but with proper care and feeding your company can build a community that surpasses all of your expectations. If you are kind to the people who make up your community, you'll gain a sold-out customer base and your business will be the beneficiary of increased sales, increased loyalty and increased customer satisfaction. This book isn't intended to tell you what a community is, it will explain what a company can gain from a great online community and it will give you the education and tools you need to make it happen. This book is for anyone who wants to build a fantastic online community. From Product Mangers to Executives, from Entrepreneurs to Evangelists, anyone can make their company's community thrive. Community management isn't about trickery or contests, but about treating your community's members as if they matter to you. After reading this book, you have no excuse not to build your own thriving online community.

Virtual Communities 2014

Author : Jan Marco Leimeister
ISBN : 9781317452607
Genre : Business & Economics
File Size : 57. 21 MB
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Written for both scholars and practitioners, this volume focuses on the design, management, use and impacts of Virtual Communities (VCs) from technological, social and economic perspectives. It brings together peer-reviewed research articles that give an in-depth review of the state-of-the-art practices, and also shows opportunities for research and practice in and around VCs.

Virtual Communities Social Networks And Collaboration

Author : Athina A. Lazakidou
ISBN : 9781461436348
Genre : Computers
File Size : 60. 89 MB
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Online communities are among the most obvious manifestations of social networks based on new media technology. Facilitating ad-hoc communication and leveraging collective intelligence by matching similar or related users have become important success factors in almost every successful business plan. Researchers are just beginning to understand virtual communities and collaborations among participants currently proliferating across the world. Virtual Communities, Social Networks and Collaboration covers cutting edge research topics of utmost real-world importance in the specific domain of social networks. This volume focuses on exploring issues relating to the design, development, and outcomes from electronic groups and online communities, including: - The implications of social networking, - Understanding of how and why knowledge is shared among participants, - What leads to participation, effective collaboration, co-creation and innovation, - How organizations can better utilize the potential benefits of communities in both internal operations, marketing, and new product development.

Nonprofit Internet Strategies

Author : Ted Hart
ISBN : 9780471716198
Genre : Business & Economics
File Size : 60. 87 MB
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Nonprofit Internet Strategies offers every charitableorganization the opportunity to analyze their options and selectthe appropriate strategy to integrate traditional marketing,communications, and fundraising practices with their onlineefforts. It is an excellent how-to guide--a practical manual for nonprofitstaff written in non-technical language--prepared by experts in thefield based on real-life experiences and case studies.

Building Online Learning Communities

Author : Rena M. Palloff
ISBN : 9780470605462
Genre : Education
File Size : 78. 47 MB
Format : PDF, ePub
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Building Online Learning Communities further explores the development of virtual classroom environments that foster a sense of community and empower students to take charge of their learning to successfully achieve learning outcomes. This is the second edition of the groundbreaking book by Rena Palloff and Keith Pratt and has been completely updated and expanded to include the most current information on effective online course development and delivery. A practical, hands-on guide, this resource is filled with illustrative case studies, vignettes, and examples from a wide variety of successful online courses. The authors offer proven strategies for handling challenges that include: Engaging students in the formation of an online learning community. Establishing a sense of presence online. Maximizing participation. Developing effective courses that include collaboration and reflection. Assessing student performance. Written for faculty in any distance learning environment, this revised edition is based on the authors many years of work in faculty development for online teaching as well as their extensive personal experience as faculty in online distance education. Rena M. Palloff and Keith Pratt share insights designed to guide readers through the steps of online course design and delivery.

18 Rules Of Community Engagement

Author : Angela Connor
ISBN : 9781600051432
Genre : Business & Economics
File Size : 78. 88 MB
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Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations.

Adaptive Hypermedia And Adaptive Web Based Systems

Author : Vincent Wade
ISBN : 9783540346968
Genre : Computers
File Size : 75. 39 MB
Format : PDF, ePub
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Here are the refereed proceedings of the 4th International Conference on Adaptive Hypermedia and Adaptive Web-Based Systems, AH 2006, held in Dublin, Ireland, June 2006. The book presents 22 revised full papers and 19 revised short papers together with abstracts of 3 keynotes, 12 poster papers, and 14 doctoral consortium posters. Topics include pioneering theories, techniques, and innovative technologies to provide dynamic personalization, adaptation, and contextualization of hypermedia resources and services.

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