an all consuming century

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An All Consuming Century

Author : Gary S. Cross
ISBN : 0231113129
Genre : Business & Economics
File Size : 61. 40 MB
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The victory of consumerism in America was not a foregone conclusion. The United States has traditionally been home to the most aggressive and thoughtful critics of consumption such as Puritanism and Prohibition. This work offers a history of how market forces came to dominate American life.

The Religious Dimensions Of Advertising

Author : T. Sheffield
ISBN : 9780230601406
Genre : Social Science
File Size : 80. 64 MB
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

Authentictm

Author : Sarah Banet-Weiser
ISBN : 9780814787151
Genre : Social Science
File Size : 20. 43 MB
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Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.

An All Consuming Desire To Succeed

Author : John Paul Carinci
ISBN : 9781600379956
Genre : Business & Economics
File Size : 23. 21 MB
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An inspirational self-help book for those seeking personal fulfillment and professional success from the author of The Power of Being Different. We are all searching for a better life, more inspiration, and a way to be more productive and fulfilled—without the constant competition in our personal lives and workplaces wearing us down. With An All-Consuming Desire to Succeed, you can learn to stand out from the crowd by discovering: how to maintain a competitive edge through positive affirmations; how to control negative influences; the secrets of the highly successful; how to plan out and achieve newfound goals; and lessons on how to motivate yourself to stay true to your unique vision. “In the spirit of such inspirational authors as Norman Vincent Peale, Napoleon Hill, and W. Clement Stone, John Paul Carinci has written a classic self-help book centered around achieving success . . . Any reader seeking a healthy dose of positive motivation to achieve the loftiest goals or even to meet the daily challenges of life is sure to find much of value in John Paul Carinci’s inspirational work.” —Foreword Reviews

Consumerism In Twentieth Century Britain

Author : Matthew Hilton
ISBN : 052153853X
Genre : Business & Economics
File Size : 68. 51 MB
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This is the first comprehensive history of consumer movements, ideologies and organisations in twentieth-century Britain.

The Late Age Of Print

Author : Ted Striphas
ISBN : 9780231519649
Genre : Social Science
File Size : 67. 96 MB
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Ted Striphas argues that, although the production and propagation of books have undoubtedly entered a new phase, printed works are still very much a part of our everyday lives. With examples from trade journals, news media, films, advertisements, and a host of other commercial and scholarly materials, Striphas tells a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead. From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. Barnes & Noble, Borders, and Amazon.com have established new routes of traffic in and around books, and pop sensations like Harry Potter and the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book industry with extraordinary threats and unique opportunities. Striphas's provocative analysis offers a counternarrative to those who either triumphantly declare the end of printed books or deeply mourn their passing. With wit and brilliant insight, he isolates the invisible processes through which books have come to mediate our social interactions and influence our habits of consumption, integrating themselves into our routines and intellects like never before.

Cinema Transnationalism And Colonial India

Author : Babli Sinha
ISBN : 9781136765001
Genre : History
File Size : 59. 82 MB
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Through the lens of cinema, this book explores the ways in which the United States, Britain and India impacted each other politically, culturally and ideologically. It argues that American films of the 1920s posited alternative notions of whiteness and the West to that of Britain, which stood for democracy and social mobility even at a time of virulent racism. The book examines the impact that the American cinema has on Indian filmmakers of the period, who were integrating its conventions with indigenous artistic traditions to articulate an Indian modernity. It considers the way American films in the 1920s presented an orientalist fantasy of Asia, which occluded the harsh realities of anti-Asian sentiment and legislation in the period as well as the exciting engagement of anti-imperial activists who sought to use the United States as the base of a transnational network. The book goes on to analyse the American ‘empire films’ of the 1930s, which adapted British narratives of empire to represent the United States as a new global paradigm. Presenting close readings of films, literature and art from the era, the book engages cinema studies with theories of post-colonialism and transnationalism, and provides a novel approach to the study of Indian cinema.

The Playful Crowd

Author : Gary S. Cross
ISBN : 9780231127240
Genre : Travel
File Size : 50. 28 MB
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From "Sodoms by the sea" at Coney Island and Blackpool to carefully orchestrated corporate entertainment, The Playful Crowd compares the pursuit of pleasure on both sides of the Atlantic. The authors capture the gritty vulgarity and charms of Coney Island and Blackpool and examine how Disneyland and Beamish, a heritage park that celebrates Britain's industrial and social history, evoke certain types of nostalgia.

Guaranteed Pure

Author : Timothy Gloege
ISBN : 9781469621029
Genre : Religion
File Size : 62. 8 MB
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American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations. Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.

The Cute And The Cool

Author : Gary Cross
ISBN : 0195348133
Genre : History
File Size : 89. 98 MB
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The twentieth century was, by any reckoning, the age of the child in America. Today, we pay homage at the altar of childhood, heaping endless goods on the young, reveling in memories of a more innocent time, and finding solace in the softly backlit memories of our earliest years. We are, the proclamation goes, just big kids at heart. And, accordingly, we delight in prolonging and inflating the childhood experiences of our offspring. In images of the naughty but nice Buster Brown and the coquettish but sweet Shirley Temple, Americans at mid-century offered up a fantastic world of treats, toys, and stories, creating a new image of the child as "cute." Holidays such as Christmas and Halloween became blockbuster affairs, vehicles to fuel the bedazzled and wondrous innocence of the adorable child. All this, Gary Cross illustrates, reflected the preoccupations of a more gentle and affluent culture, but it also served to liberate adults from their rational and often tedious worlds of work and responsibility. But trouble soon entered paradise. The "cute" turned into "cool" as children, following their parental example, embraced the gift of fantasy and unrestrained desire to rebel against the saccharine excesses of wondrous innocence in deliberate pursuit of the anti-cute. Movies, comic books, and video games beckoned to children with the allures of an often violent, sexualized, and increasingly harsh worldview. Unwitting and resistant accomplices to this commercial transformation of childhood, adults sought-over and over again, in repeated and predictable cycles-to rein in these threats in a largely futile jeremiad to preserve the old order. Thus, the cute child-deliberately manufactured and cultivated--has ironically fostered a profoundly troubled ambivalence toward youth and child rearing today. Expertly weaving his way through the cultural artifacts, commercial currents, and parenting anxieties of the previous century, Gary Cross offers a vibrant and entirely fresh portrait of the forces that have defined American childhood.

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