an all consuming century

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An All Consuming Century

Author : Gary Cross
ISBN : 9780231502535
Genre : History
File Size : 77. 17 MB
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The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. An All-Consuming Century is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer's democracy after World War II. From the introduction of Henry Ford's Model T ("so low in price that no man making a good salary will be unable to own one") and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism—with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and '90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans. Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century.

The Religious Dimensions Of Advertising

Author : T. Sheffield
ISBN : 9780230601406
Genre : Social Science
File Size : 64. 78 MB
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

Authentictm

Author : Sarah Banet-Weiser
ISBN : 9780814787151
Genre : Social Science
File Size : 41. 2 MB
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Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.

Consumerism In Twentieth Century Britain

Author : Matthew Hilton
ISBN : 052153853X
Genre : Business & Economics
File Size : 38. 28 MB
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This is the first comprehensive history of consumer movements, ideologies and organisations in twentieth-century Britain.

The Late Age Of Print

Author : Ted Striphas
ISBN : 9780231519649
Genre : Social Science
File Size : 59. 34 MB
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Ted Striphas argues that, although the production and propagation of books have undoubtedly entered a new phase, printed works are still very much a part of our everyday lives. With examples from trade journals, news media, films, advertisements, and a host of other commercial and scholarly materials, Striphas tells a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead. From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. Barnes & Noble, Borders, and Amazon.com have established new routes of traffic in and around books, and pop sensations like Harry Potter and the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book industry with extraordinary threats and unique opportunities. Striphas's provocative analysis offers a counternarrative to those who either triumphantly declare the end of printed books or deeply mourn their passing. With wit and brilliant insight, he isolates the invisible processes through which books have come to mediate our social interactions and influence our habits of consumption, integrating themselves into our routines and intellects like never before.

An All Consuming Desire To Succeed

Author : John Paul Carinci
ISBN : 9781600379956
Genre : Business & Economics
File Size : 58. 33 MB
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An inspirational self-help book for those seeking personal fulfillment and professional success from the author of The Power of Being Different. We are all searching for a better life, more inspiration, and a way to be more productive and fulfilled—without the constant competition in our personal lives and workplaces wearing us down. With An All-Consuming Desire to Succeed, you can learn to stand out from the crowd by discovering: how to maintain a competitive edge through positive affirmations; how to control negative influences; the secrets of the highly successful; how to plan out and achieve newfound goals; and lessons on how to motivate yourself to stay true to your unique vision. “In the spirit of such inspirational authors as Norman Vincent Peale, Napoleon Hill, and W. Clement Stone, John Paul Carinci has written a classic self-help book centered around achieving success . . . Any reader seeking a healthy dose of positive motivation to achieve the loftiest goals or even to meet the daily challenges of life is sure to find much of value in John Paul Carinci’s inspirational work.” —Foreword Reviews

Cinema Transnationalism And Colonial India

Author : Babli Sinha
ISBN : 9781136765001
Genre : History
File Size : 30. 17 MB
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Through the lens of cinema, this book explores the ways in which the United States, Britain and India impacted each other politically, culturally and ideologically. It argues that American films of the 1920s posited alternative notions of whiteness and the West to that of Britain, which stood for democracy and social mobility even at a time of virulent racism. The book examines the impact that the American cinema has on Indian filmmakers of the period, who were integrating its conventions with indigenous artistic traditions to articulate an Indian modernity. It considers the way American films in the 1920s presented an orientalist fantasy of Asia, which occluded the harsh realities of anti-Asian sentiment and legislation in the period as well as the exciting engagement of anti-imperial activists who sought to use the United States as the base of a transnational network. The book goes on to analyse the American ‘empire films’ of the 1930s, which adapted British narratives of empire to represent the United States as a new global paradigm. Presenting close readings of films, literature and art from the era, the book engages cinema studies with theories of post-colonialism and transnationalism, and provides a novel approach to the study of Indian cinema.

Guaranteed Pure

Author : Timothy Gloege
ISBN : 9781469621029
Genre : Religion
File Size : 50. 89 MB
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American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations. Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.

American Commodities In An Age Of Empire

Author : Mona Domosh
ISBN : 9780415945721
Genre : Social Science
File Size : 28. 70 MB
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This is a novel interpretation of the relationship between consumerism, commercialism, and imperialism during the first empire building era of America in the late nineteenth and early twentieth centuries. Unlike other empires in history, which were typically built on military power, the first American empire was primarily a commercial one, dedicated to pushing products overseas and dominating foreign markets. While the American government was important, it was the great capitalist firms of America – Heinz, Singer, McCormick, Kodak, Standard Oil – that drove the imperial process, explicitly linking the purchase of consumer goods overseas with 'civilization'. Their persistent message to America's prospective customers was, 'buy American products and join the march of progress'. Domosh also explores how the images of peoples overseas conveyed through goods elevated America's sense of itself in the world.

An Intellectual In Public

Author : Alan Wolfe
ISBN : 0472098659
Genre : Political Science
File Size : 26. 65 MB
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A new collection of essays from one of the most courageous and honest thinkers writing today "The question of the public intellectual is very much in the air again," writes Alan Wolfe. As one of our eminent social commentators, Wolfe should know; he's been writing, with fierce intellectual independence, about American public and private life since the 1960s. In this new collection of essays spanning seven years of contributions to The New Republic, The New Yorker, Atlantic Monthly, and other prominent publications, Wolfe displays the courage necessary to write honestly—yet free of ideology, cant, and piety—about the things Americans take very seriously. Wolfe thinks big; indeed, the essays in An Intellectual in Public confront many of the most controversial issues of our time: country, God, race, sex, material consumption, and left and right. Beginning and ending the book are original essays describing the public intellectual's role, and how Wolfe believes that role ought to be filled. An Intellectual in Public is not only a demonstration of Wolfe's pointed analytical skills but a testament to his belief that "severely ideological thinking" is inappropriate for some of our most difficult problems, and that "neither the right nor the left can speak for all of America." Alan Wolfe is the director of the Boisi Center for Religion and American Public Life and also Professor of Political Science at Boston College. He is the author of over a dozen books, including One Nation After All: What Middle Class Americans Really Think About: God, Country, Family, Racism, Welfare, Immigration, Homosexuality, Work, the Right, the Left and Each Other.

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