writing for the web teach yourself

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Writing For The Web Teach Yourself

Author : Robert Ashton
ISBN : 9781444181319
Genre : Reference
File Size : 42. 35 MB
Format : PDF
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Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly. Whether you're a rising star in the corporate world or a silver surfer, to make an impact online you have to be able to write clearly, convincingly and in a way that emphasises your character too. Best-selling business author Robert Ashton and internet native Jess Juby will help you communicate more objectively and effectively online, both at work and at home.

Teach Yourself Visually Web Design

Author : Rob Huddleston
ISBN : 9781118036396
Genre : Computers
File Size : 58. 80 MB
Format : PDF, ePub
Download : 995
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The mechanics of Web design made easy for visual learners An effective Web site combines good graphic design principles with a functional user interface. This colorful, step-by-step guide shows visual learners how to plan, develop, and publish a site, all with easy-to-follow lessons. Each task is illustrated with screen shots accompanied by numbered steps. You’ll learn all the tools and techniques for creating great-looking Web sites that users will love. Good Web design incorporates basic graphic design principles as well as the techniques required to make a site easy to navigate and user-friendly Those who learn best when someone shows them how will quickly get up to speed with the full-color screen shots and step-by-step illustrations in this visual guide Covers planning a site, creating eye-popping content with popular Adobe tools, building in functionality with HTML and CSS, testing the site, taking it live, and keeping it up to date Companion Web site features code and design examples for experimentation If you find learning easier when someone shows you how to do something, you’ll quickly learn to build Web sites with Teach Yourself VISUALLY Web Design.

Web Words That Work

Author : Michael Miller
ISBN : 9780133354096
Genre : Business & Economics
File Size : 44. 34 MB
Format : PDF, ePub, Docs
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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Complete Write A Novel Course

Author : Will Buckingham
ISBN : 9781473600508
Genre : Language Arts & Disciplines
File Size : 63. 41 MB
Format : PDF, ePub, Mobi
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LEARN HOW TO WRITE A NOVEL WITH THIS COMPLETE, PRACTICAL COURSE. Designed to take you from the moment you first put pen to paper right through to the process of contacting publishers (or uploading an ebook file) and promoting your book, this is the most important book on writing that you'll ever read. It introduces you to the craft of fiction writing, the art of words and the way in which to use them. It gives you inspiration, ideas and practical advice. It gives you the background and the skills you'll need to succeed. Unlike other books on the market, however, it also helps you begin to critique your own work, meaning that at every step of the writing process you'll be producing the best art you can. There are plenty of other essential writing tools in this book, as well, including techniques for overcoming writer's block; with nearly a quarter of the book focussing on how to get published, how to publish yourself, which courses you do - and don't - need, the nuts and bolts of competitions and festivals and the importance of social media, this really is the most comprehensive companion to the subject available. ABOUT THE SERIES The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.

Sams Teach Yourself Google Analytics In 10 Minutes

Author : Michael Miller
ISBN : 0132120771
Genre : Business & Economics
File Size : 21. 19 MB
Format : PDF, ePub
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Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it! 10 minutes is all you need to learn how to… Quickly create a Google Analytics account and add Google Analytics to your site Define goals and measure how well your site is achieving them Track visitors from search engines, pay-per-click advertising, email, and other sources Discover the pages your visitors view, how long they stay, and where they exit Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files Identify your best and worst content, and fix poorly performing pages Improve your site by tracking error pages and broken links Measure AdWords traffic, position, and e-commerce performance Manage Google Analytics through the Dashboard Customize Google Analytics to work more effectively with your site Capture more accurate information by filtering out internal traffic Choose the right reports and data, understand them, and act on what you learn

Complete Creative Writing Course

Author : Chris Sykes
ISBN : 9781471805547
Genre : Language Arts & Disciplines
File Size : 51. 48 MB
Format : PDF, ePub, Mobi
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LEARN HOW TO WRITE CREATIVELY WITH THIS COMPREHENSIVE AND PRACTICAL COURSE. The only comprehensive Creative Writing title on the market that goes beyond introducing the basic genres to offering a complete journey along the writing path, including material on editing, redrafting and polishing a piece of work. Featuring the unique Workshop exercises to encourage readers to hone their work rather than just progressing through a number of exercises. Takes the reader from complete beginner or committed amateur to the point you've completed, edited and redrafted your work and are ready for publication. ABOUT THE SERIES The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.

Writing A Novel

Author : Nigel Watts
ISBN : 0340927291
Genre : Authorship
File Size : 60. 32 MB
Format : PDF
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'teach yourself Writing a Novel' is an informative, yet creative, user-friendly and straightforward guide to writing good fiction. It covers everything from story arcs and themes to characterisation and language, and additionally offers plenty of practical advice for those facing the dreaded writer's block, and practical writing exercises for those wanting to refine their skills. Additionally, it gives a full guide to available creative writing courses, now fully updated in this third edition, and plenty of further reading resources for budding authors.

Sams Teach Yourself Microsoft Expression Web 2 In 24 Hours

Author : Morten Rand-Hendriksen
ISBN : 9780768685558
Genre : Computers
File Size : 81. 57 MB
Format : PDF
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In just 24 sessions of one hour or less, you’ll learn how to build flexible, easy-to-maintain, standards-based websites with Microsoft Expression Web 2. Using this book’s straightforward, step-by-step approach, you’ll master the entire process—from concept and design through delivery! Each lesson builds on what you’ve already learned, giving you a strong real-world foundation for success, no matter what kind of site you’re building! Step-by-step instructions carefully walk you through the most common Expression Web 2 tasks. Quizzes and Exercises at the end of each chapter help you test your knowledge. By the Way notes present interesting information related to the discussion. Did You Know? tips offer advice or show you easier ways to perform tasks. Watch Out! cautions alert you to possible problems and give you advice on how to avoid them Learn how to… · Build your first Expression website in just five minutes! · Import text from Microsoft Word and other software · Make the most of Expression Web 2’s advanced image-editing features · Create hyperlinks that simplify navigation, perform actions, and send commands · Write error-free code quickly and easily with Code View and IntelliSense · Use CSS to control your site’s appearance, create standards-based, cross-browser content, and simplify redesigns · Design site layouts that communicate more effectively · Use Dynamic Web Templates to consistently format (or reformat) hundreds of pages · Implement state-of-the-art interactivity with Behaviors · Add Silverlight, Flash, and other multimedia content · Build a web-based email form with FrontPage Server Extensions and PHP · Integrate web application code written in ASP.NET or PHP Morten Rand-Hendriksen is a web designer, developer, programmer, and digital media expert based in Burnaby, B.C., Canada. He has operated Pink and Yellow Media since 2002, creating web and design solutions for small businesses and individuals. For his work with Expression Web, he was invited as a Canadian VIP to the MIX08 conference in Las Vegas and asked to present on Building Compelling Websites on the Microsoft Platform at Microsoft’s Innovation Briefing. He blogs on Expression Web at http://blog.pinkandyellow.com/. Category: Web Development Covers: Microsoft Expression Web 2 User Level: Beginning–Intermediate

Teach Yourself Visually Adobe Muse

Author : Rob Huddleston
ISBN : 9781118333204
Genre : Computers
File Size : 45. 23 MB
Format : PDF, Docs
Download : 689
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Sams Teach Yourself Web Publishing With Html And Css In One Hour A Day

Author : Laura Lemay
ISBN : 9780672331367
Genre : Computers
File Size : 26. 89 MB
Format : PDF, ePub, Mobi
Download : 820
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Sams Teach Yourself Web Publishing with HTML and CSS in One Hour a Day, Sixth Edition is the latest edition of the original worldwide bestseller. The entire book has been thoroughly revised and refined to include new detailed coverage of HTML5, the next major revision of the core language of the World Wide Web, HTML. Work on the HTML5 specification is still ongoing, but parts of HTML5 are already being implemented in new versions of Microsoft Internet Explorer, Mozilla Firefox, Safari and Opera.

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