visual rhetoric a reader in communication and american culture

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Visual Rhetoric

Author : Lester C. Olson
ISBN : 9781412949194
Genre : Language Arts & Disciplines
File Size : 33. 11 MB
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Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this “visual rhetoric.” This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler “This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components.” —Julianne H. Newton, University of Oregon

Defining Visual Rhetorics

Author : Charles A. Hill
ISBN : 9781135628543
Genre : Language Arts & Disciplines
File Size : 27. 44 MB
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Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Rhetorics Of Display

Author : Lawrence J. Prelli
ISBN : 1570036195
Genre : Language Arts & Disciplines
File Size : 63. 27 MB
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Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays--from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos--and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.

Benjamin Franklin S Vision Of American Community

Author : Lester C. Olson
ISBN : 1570035253
Genre : History
File Size : 57. 57 MB
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"Olson contends that attention to the visual images created in each of these roles dramatizes fundamental changes in Franklin's sensibility concerning British America. In 1754 Franklin was an American Whig supporter of the British Empire's constitutional monarchy. During the late 1750s and early 1760s he veered toward increasing the power of the Crown over Pennsylvania by changing the colony's form of government before ultimately rejecting constitutional monarchy and advocating republican politics during the 1770s and 1780s. The shifts in Franklin's fundamental political commitments are among the most arresting aspects of his life. Benjamin Franklin's Vision of American Community highlights these changes as it examines his pictorial representations of British America through several decades."--BOOK JACKET.

Visual Rhetoric In A Digital World

Author : Carolyn Handa
ISBN : 0312409753
Genre : Language Arts & Disciplines
File Size : 74. 26 MB
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This sourcebook helps composition instructors consider what it means to teach visual rhetoric in the context of the multimedia classroom. Drawn from a range of disciplines, readings address visual argument, rhetoric of the image and design, and how culture shapes visual understanding.

Posters For Peace

Author : Thomas W. Benson
ISBN : 9780271067315
Genre : Language Arts & Disciplines
File Size : 58. 91 MB
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By the spring of 1970, Americans were frustrated by continuing war in Vietnam and turmoil in the inner cities. Students on American college campuses opposed the war in growing numbers and joined with other citizens in ever-larger public demonstrations against the war. Some politicians—including Ronald Reagan, Spiro Agnew, and Richard Nixon—exploited the situation to cultivate anger against students. At the University of California at Berkeley, student leaders devoted themselves, along with many sympathetic faculty, to studying the war and working for peace. A group of art students designed, produced, and freely distributed thousands of antiwar posters. Posters for Peace tells the story of those posters, bringing to life their rhetorical iconography and restoring them to their place in the history of poster art and political street art. The posters are vivid, simple, direct, ironic, and often graphically beautiful. Thomas Benson shows that the student posters from Berkeley appealed to core patriotic values and to the legitimacy of democratic deliberation in a democracy—even in a time of war.

Picturing Poverty

Author : Cara A. Finnegan
ISBN : UOM:39015047910669
Genre : History
File Size : 22. 7 MB
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Working for the government's Farm Security Administration in the 1930s, photographers set out across the country to capture the human face of the Depression. Walker Evans' portraits of sharecroppers and Dorothea Lange's images of migrant families today stand as the most popular images from the FSA's project. Yet, in their own time, the pictures functioned as urgent, powerful reminders that one-third of the nation was in a real crisis. Focusing on these and other well-known FSA photographs, Finnegan examines how popular magazines constructed complex and often contradictory messages about poverty. Picturing Poverty also explores a moment in American history when visual images took center stage as the nation struggled with economic, political, and social strife. By striving to understand the original context of the photographs, Finnegan shines new light on the meanings of poverty, the Depression, and the various roles of the media. At once a persuasive analysis of FSA images and a balanced commentary on the role of the media, Picturing Poverty is above all a look into the difficult issue of how the mass media presents social issues to Americans.

Visual Culture In The Modern Middle East

Author : Christiane Gruber
ISBN : 9780253008947
Genre : Social Science
File Size : 41. 55 MB
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This timely book examines the power and role of the image in modern Middle Eastern societies. The essays explore the role and function of image making to highlight the ways in which the images "speak" and what visual languages mean for the construction of Islamic subjectivities, the distribution of power, and the formation of identity and belonging. Visual Culture in the Modern Middle East addresses aspects of the visual in the Islamic world, including the presentation of Islam on television; on the internet and other digital media; in banners, posters, murals, and graffiti; and in the satirical press, cartoons, and children’s books.

Visual Culture

Author : Jessica Evans
ISBN : 0761962476
Genre : Art
File Size : 86. 96 MB
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Visual Culture provides an invaluable resource of over 30 key statements from a wide range of disciplines, including four editorial essays which place the readings in their historical and theoretical context. Although underpinned by a focus on contemporary cultural theory, this reader puts issues of visual culture and the rhetoric of the image at center stage.

Empirical Research On Semiotics And Visual Rhetoric

Author : Danesi, Marcel
ISBN : 9781522556237
Genre : Computers
File Size : 80. 85 MB
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The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.

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