virus of the mind the new science of the meme

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Virus Of The Mind

Author : Richard Brodie
ISBN : 9781458743206
Genre : Body, Mind & Spirit
File Size : 44. 21 MB
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Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. In Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But he goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? Richard would say the impact will be at least as great. While atomic bombs affect everybody's life, viruses of the mind touch lives in a more personal and more pernicious way. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy. Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind. Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes.

Virus Of The Mind

Author : Richard Brodie
ISBN : 1401924689
Genre : Science
File Size : 22. 52 MB
Format : PDF, Docs
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Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. In Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But Richard goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? He would say the impact will be at least as great. While atomic bombs affect everybodyOCOs life, viruses of the mind touch lives in a more personal and more pernicious way. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy. Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind. Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes."

Virus Of The Mind

Author : Richard Brodie
ISBN : 1401924697
Genre : Body, Mind & Spirit
File Size : 87. 81 MB
Format : PDF, Docs
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Provides an overview of memes--or ideas or beliefs that leap from one person to another--and looks especially at the dangers that could arise from this phenomenon, which is growing at an accelerated pace. Reissue.

Virus Of The Mind

Author : Richard Brodie
ISBN : 1848501277
Genre : Contagion (Social psychology)
File Size : 89. 73 MB
Format : PDF
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We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully. However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics. The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and "going along with everyone else". Virus of the Mind explains just how we are "infected" by the deliberate shaping of society's attitudes and behaviours - and how we can cure ourselves.

Thought Contagion

Author : Aaron Lynch
ISBN : 0786725648
Genre : Philosophy
File Size : 54. 73 MB
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Fans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine) will revel in Aaron Lynch’s groundbreaking examination of memetics--the new study of how ideas and beliefs spread. What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throughout society, while others dwindle to extinction? What drives those intensely held beliefs that spawn ideological and political debates such as views on abortion and opinions about sex and sexuality?By drawing on examples from everyday life, Lynch develops a conceptual basis for understanding memetics. Memes evolve by natural selection in a process similar to that of Genes in evolutionary biology. What makes an idea a potent meme is how effectively it out-propagates other ideas. In memetic evolution, the "fittest ideas” are not always the truest or the most helpful, but the ones best at self replication.Thus, crash diets spread not because of lasting benefit, but by alternating episodes of dramatic weight loss and slow regain. Each sudden thinning provokes onlookers to ask, "How did you do it?” thereby manipulating them to experiment with the diet and in turn, spread it again. The faster the pounds return, the more often these people enter that disseminating phase, all of which favors outbreaks of the most pathogenic diets. Like a software virus traveling on the Internet or a flu strain passing through a city, thought contagions proliferate by programming for their own propagation. Lynch argues that certain beliefs spread like viruses and evolve like microbes, as mutant strains vie for more adherents and more hosts. In its most revolutionary aspect, memetics asks not how people accumulate ideas, but how ideas accumulate people. Readers of this intriguing theory will be amazed to discover that many popular beliefs about family, sex, politics, religion, health, and war have succeeded by their "fitness” as thought contagions.

The Meme Machine

Author : Susan Blackmore
ISBN : 9780191574610
Genre : Science
File Size : 36. 95 MB
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Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.

The Complete Idiot S Guide To Memes

Author : Damon Brown
ISBN : 9781101444047
Genre : Reference
File Size : 27. 91 MB
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The ways of memes. Memes are "viruses of the mind" - symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide® to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world. ?First book to cover all types of memes, including viral memes in the digital age ?Features the Most Influential Memes in History and the Ten Biggest Internet Memes

Getting Past Ok

Author : Richard Brodie
ISBN : 9781458730015
Genre : Happiness
File Size : 87. 12 MB
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Richard Brodie dropped out of Harvard to join the computer revolution and write the first version of Microsoft Word. Then, burned-out helping Microsoft achieve its phenomenal success, he quit and embarked on an equally intense search for a more meaningful life. For three years Richard mined the wisdom of famed self improvement seminars and workshops. Most of all, he wanted to discover why life seemed to coast along at either an ''OK''level or plummet into ''the pits, ''spending so little time in true satisfaction and fulfillment. In this book, he shares the results of his odyssey, providing a step by step guide for discovering your own individual formula for long term success and happiness. It gives you all the tools you need to find yourself, take charge, and get past OK You'll learn how to: Understand what's really going on in your life Make the most of your potential Pull out of crises-and move on Achieve rewarding relationships Be in control of stressful situations Keep your quality of life in the WOW zone

Train Your Mind Change Your Brain

Author : Sharon Begley
ISBN : 0307492087
Genre : Psychology
File Size : 68. 15 MB
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Is it really possible to change the structure and function of the brain, and in so doing alter how we think and feel? The answer is a resounding yes. In late 2004, leading Western scientists joined the Dalai Lama at his home in Dharamsala, India, to address this very question–and in the process brought about a revolution in our understanding of the human mind. In this fascinating and far-reaching book, Wall Street Journal science writer Sharon Begley reports on how cutting-edge science and the ancient wisdom of Buddhism have come together to show how we all have the power to literally change our brains by changing our minds. These findings hold exciting implications for personal transformation. For decades, the conventional wisdom of neuroscience held that the hardware of the brain is fixed and immutable–that we are stuck with what we were born with. As Begley shows, however, recent pioneering experiments in neuroplasticity, a new science that investigates whether and how the brain can undergo wholesale change, reveal that the brain is capable not only of altering its structure but also of generating new neurons, even into old age. The brain can adapt, heal, renew itself after trauma, and compensate for disability. Begley documents how this fundamental paradigm shift is transforming both our understanding of the human mind and our approach to deep-seated emotional, cognitive, and behavioral problems. These breakthroughs show that it is possible to reset our happiness meter, regain the use of limbs disabled by stroke, train the mind to break cycles of depression and OCD, and reverse age-related changes in the brain. They also suggest that it is possible to teach and learn compassion, a key step in the Dalai Lama’s quest for a more peaceful world. But as we learn from studies performed on Buddhist monks, an important component in changing the brain is to tap the power of mind and, in particular, focused attention. This is the classic Buddhist practice of mindfulness, a technique that has become popular in the West and that is immediately available to everyone. With her extraordinary gift for making science accessible, meaningful, and compelling, Sharon Begley illuminates a profound shift in our understanding of how the brain and the mind interact. This tremendously hopeful book takes us to the leading edge of a revolution in what it means to be human. From the Hardcover edition.

The Selfish Meme

Author : Kate Distin
ISBN : 0521606276
Genre : Psychology
File Size : 20. 78 MB
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Presents for the first time a fully developed and workable concept of cultural DNA.

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