vertrauen in public relations german edition

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The Sage Handbook Of Public Relations

Author : Robert L. Heath
ISBN : 9781412977807
Genre : Business & Economics
File Size : 88. 32 MB
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

West German Industry And The Challenge Of The Nazi Past 1945 1955

Author : S. Jonathan Wiesen
ISBN : 9780807875049
Genre : History
File Size : 24. 36 MB
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In the aftermath of World War II and the Holocaust, West German industrialists faced a major crisis in their public image. With mounting revelations about the use of forced and slave labor, the "Aryanization" of Jewish property, and corporate profiteering under National Socialism, industrialists emerged from the war with their national and international reputations in tatters. In this groundbreaking study, Jonathan Wiesen explores how West German business leaders remade and marketed their public image between 1945 and 1955. He challenges assumptions that West Germans--and industrialists in particular--were silent about the recent past during the years of denazification and reconstruction. Drawing on sources that include private correspondence, popular literature, and a wealth of unpublished materials from corporate archives, Wiesen reveals how German business leaders attempted to absolve themselves of responsibility for Nazi crimes while recasting themselves as socially and culturally engaged public figures. Through case studies of individual firms such as Siemens and Krupp, Wiesen depicts corporate publicity as a telling example of postwar selective memory. In his introduction and conclusion, Wiesen considers the recent establishment of a multibillion dollar fund to provide financial compensation to the victims of industrial exploitation during World War II. This acknowledgment by German industry of its ongoing responsibility for its past crimes underscores the contemporary relevance of Wiesen's study.

Western European Perspectives On The Development Of Public Relations

Author : T. Watson
ISBN : 9781137427519
Genre : Business & Economics
File Size : 31. 75 MB
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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.

Public Relations Research

Author : Ansgar Zerfaß
ISBN : 3531909185
Genre : Language Arts & Disciplines
File Size : 51. 78 MB
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This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Creating The Nazi Marketplace

Author : S. Jonathan Wiesen
ISBN : 9781139494632
Genre : History
File Size : 42. 50 MB
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When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

Culture And Public Relations

Author : Krishnamurthy Sriramesh
ISBN : 9781136514449
Genre : Business & Economics
File Size : 70. 60 MB
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Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Citizenship And National Identity In Twentieth Century Germany

Author : Geoff Eley
ISBN : 0804752044
Genre : History
File Size : 78. 61 MB
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"This book is based on papers delivered at the conference 'Citizenship and National Identity in Twentieth-Century Germany,' ... Oxford, UK, on September 10-12, 2004"--Acknowledgements.

The Politics Of German Business

Author : Gabriel Abraham Almond
ISBN : UOM:39015004864479
Genre : Germany (West)
File Size : 25. 2 MB
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Dictionary Catalog Of The Research Libraries Of The New York Public Library 1911 1971

Author :
ISBN : UOM:39015082982722
Genre : Library catalogs
File Size : 86. 78 MB
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British Books

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ISBN : MINN:31951T00022464B
Genre : Bibliography
File Size : 73. 82 MB
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