understanding social media understanding contemporary culture series

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Understanding Social Media

Author : Sam Hinton
ISBN : 9781446283127
Genre : Social Science
File Size : 43. 3 MB
Format : PDF
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Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Social Media

Author : Christian Fuchs
ISBN : 9781473987494
Genre : Computers
File Size : 40. 41 MB
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This book equips students with the critical thinking they need to understand the complexities and contradictions of social media and make informed judgements. The second edition explores the sharing economy of Uber and Airbnb and social media in China.

Understanding Representation

Author : Jen Webb
ISBN : 9780857026590
Genre : Social Science
File Size : 57. 24 MB
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"This is an extraordinarily lucid book. I am not sure that there is anyone who can do this sort of thing better than Jen Webb. It is a gift to students; extremely accessible yet complex and sophisticated in its treatment of theories and concepts of representation." - Jim McGuigan, Loughborough University Understanding Representation offers a contemporary, coherent and genuinely interdisciplinary introduction to the concept of representation. Drawing together the full range of ideas, practices, techniques and disciplines associated with the subject, this book locates them in a historical context, presents them in a readable fashion, and shows their relevance to everyday life in an engaging and accessible manner. Readers will be shown how to develop a sophisticated attitude to meaning, and understand the relationship to truth and identity that is brought into focus by communicative practices. With chapters on linguistic and political representation, art and media, and philosophical and cognitive approaches, this book: Guides readers through complex theoretical terrain with a highly readable and refreshing writing style. Explains the techniques and perspectives offered by semiotics, discourse analysis, poetics, politics, narratology, visual culture, cognitive theory, performance theory and theories of embodied subjectivity. Covers the new ideas and practices that have emerged since the work of Barthes, Eco and Foucault - especially communication and meaning-making in the digital environment, and the new paradigms of understanding associated with cognitive theories of identity and language. Teaches readers how to interpret and interrogate the world of signs in which they live. Understanding Representation provides students across the social sciences and humanities with an invaluable introduction to what is meant by 'representation'.

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 48. 51 MB
Format : PDF, Mobi
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Understanding Judith Butler

Author : Anita Brady
ISBN : 9781446248300
Genre : Social Science
File Size : 77. 8 MB
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"A rather perfect textbook at the right level. It opens up issues of transgender very well and is critical in just the right tone. Much needed in media and cultural studies." - Angela McRobbie, Goldsmiths Acknowledged as one of the most influential thinkers of modern times, an understanding of Judith Butler's work is ever more essential to an understanding of not just the landscape of cultural and critical theory, but of the world around us. Understanding Judith Butler, however, can be perceived as a complex and difficult undertaking. It needn't be. Using contemporary and topical examples from the media, popular culture and everyday life, this lively and accessible introduction shows you how the issues, concepts and theories in Butler's work function as socio-cultural practices. Giving due consideration to Butler's earlier and most recent work, and showing how her ideas on subjectivity, gender, sexuality and language overlap and interrelate, this book will give you a better understanding not only of Butler's work, but of its applications to modern-day social and cultural practices and contexts.

Understanding Sports Culture

Author : Tony Schirato
ISBN : 9781848607460
Genre : Sports & Recreation
File Size : 67. 43 MB
Format : PDF, ePub
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"In only 138 pages of text he manages a broad sweep across sports history and culture... Schirato brings the eye of a critical fan to his analysis of sport - he treats it seriously as a social practice and as a social institution... [He] achieves his aims by providing a useful, provocative and non-dogmatic text that should be useful to undergraduate and graduate sport studies programmes." - Malcolm MacLean, Sport in History "A particular strength of Understanding Sports Culture is the author's ability to meet the claim for breadth of student readership. The book is clearly structured, flagging from the outset a journey from ancient sporting times and the assumed human need of play to the development of modern and ultimately global and highly commercialized sporting cultures." - John Hughson, European Journal of Cultural Studies ?Understanding Sport Culture traces and analyzes the development of the modern field of sport from its ancient and medieval precursors (the festivals of Greece and Rome, and games such as folk football), through to its inception in the mid-nineteenth century as a set of activities designed to instill character and discipline in students in exclusive British public schools, up to its transformation into a global institution and popular spectacle. The narrative also focuses on and provides a detailed account of the gradual coming together of sport and the media. It explains how this relationship has accentuated sport's status as one of the most important sites in contemporary culture, while simultaneously threatening its existence. As part of the Understanding Contemporary Culture series this book is aimed at a broad range of students from undergraduate to graduate level, who want to know more and be fully informed on sport, its relationship to the media, and its cultural dynamics.

Understanding Digital Culture

Author : Vincent Miller
ISBN : 9781446209738
Genre : Social Science
File Size : 88. 91 MB
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"This is an outstanding book. It is one of only a few scholarly texts that successfully combine a nuanced theoretical understanding of the digital age with empirical case studies of contemporary media culture. The scope is impressive, ranging from questions of digital inequality to emergent forms of cyberpolitics." - Nick Gane, York University "Well written, very up-to-date with a good balance of examples and theory. It's good to have all the major issues covered in one book." - Peter Millard, Portsmouth University "This is just the text I was looking for to enable first year undergraduates to develop their critical understanding of the technologies they have embedded so completely in their lives." - Chris Simpson, University College of St Mark & St John This is more than just another book on Internet studies. Tracing the pervasive influence of 'digital culture' throughout contemporary life, this text integrates socio-economic understandings of the 'information society' with the cultural studies approach to production, use, and consumption of digital media and multimedia. Refreshingly readable and packed with examples from profiling databases and mashups to cybersex and the truth about social networking, Understanding Digital Culture: Crosses disciplines to give a balanced account of the social, economic and cultural dimensions of the information society. Illuminates the increasing importance of mobile, wireless and converged media technologies in everyday life. Unpacks how the information society is transforming and challenging traditional notions of crime, resistance, war and protest, community, intimacy and belonging. Charts the changing cultural forms associated with new media and its consumption, including music, gaming, microblogging and online identity. Illustrates the above through a series of contemporary, in-depth case studies of digital culture. This is the perfect text for students looking for a full account of the information society, virtual cultures, sociology of the Internet and new media.

Understanding Popular Culture And World Politics In The Digital Age

Author : Laura J. Shepherd
ISBN : 9781317376026
Genre : Political Science
File Size : 25. 63 MB
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The practices of world politics are now scrutinised in a way that is unprecedented, with even those previously – or conventionally assumed to be – disengaged from international affairs being drawn into world politics by social media. Interactive websites allow users to follow election results in real-time from the other side of the world, and online mapping means that the world ‘out there’ is now available on your mobile phone. Understanding Popular Culture and World Politics in the Digital Age engages these themes in contemporary world politics, to better understand how digital communication through new media technologies changes our encounters with the world. Whether the focus is digital media, social networking or user-generated content, these sites of political activity and the artefacts they produce have much to tell us about how we engage world politics in the contemporary age. This volume represents the starting point of a dialogue about how digital technologies are beginning to impact the research and practice of scholars and practitioners in the field of International Relations, with the collection of cutting-edge essays dealing specifically with the intertextuality of world politics and digital popular culture. This book will be of use to International Relations research academics (and critically engaged publics) interested in the core themes of global politics – subjectivity, militarism, humanitarianism, civil society organisation, and governance. The book also employs theories and techniques closely associated with other social science disciplines, including political theory, sociology, cultural studies and media studies.

Understanding Community Media

Author : Kevin Howley
ISBN : 9781483342856
Genre : Language Arts & Disciplines
File Size : 40. 50 MB
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A text that reveals the value and significance of community media in an era of global communication With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community. Key Features Provides vivid examples of community and alternative media initiatives from around the world Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion Intended Audience This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.

The Social Media Reader

Author : Michael Mandiberg
ISBN : 9780814763025
Genre : Computers
File Size : 75. 62 MB
Format : PDF
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With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labour and ownership.Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labour, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

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