understanding social media understanding contemporary culture series

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Understanding Social Media

Author : Sam Hinton
ISBN : 9781446283127
Genre : Social Science
File Size : 22. 9 MB
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Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Understanding Representation

Author : Jen Webb
ISBN : 9780857026590
Genre : Social Science
File Size : 54. 35 MB
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"This is an extraordinarily lucid book. I am not sure that there is anyone who can do this sort of thing better than Jen Webb. It is a gift to students; extremely accessible yet complex and sophisticated in its treatment of theories and concepts of representation." - Jim McGuigan, Loughborough University Understanding Representation offers a contemporary, coherent and genuinely interdisciplinary introduction to the concept of representation. Drawing together the full range of ideas, practices, techniques and disciplines associated with the subject, this book locates them in a historical context, presents them in a readable fashion, and shows their relevance to everyday life in an engaging and accessible manner. Readers will be shown how to develop a sophisticated attitude to meaning, and understand the relationship to truth and identity that is brought into focus by communicative practices. With chapters on linguistic and political representation, art and media, and philosophical and cognitive approaches, this book: Guides readers through complex theoretical terrain with a highly readable and refreshing writing style. Explains the techniques and perspectives offered by semiotics, discourse analysis, poetics, politics, narratology, visual culture, cognitive theory, performance theory and theories of embodied subjectivity. Covers the new ideas and practices that have emerged since the work of Barthes, Eco and Foucault - especially communication and meaning-making in the digital environment, and the new paradigms of understanding associated with cognitive theories of identity and language. Teaches readers how to interpret and interrogate the world of signs in which they live. Understanding Representation provides students across the social sciences and humanities with an invaluable introduction to what is meant by 'representation'.

Understanding Judith Butler

Author : Anita Brady
ISBN : 9781473903357
Genre : Social Science
File Size : 53. 54 MB
Format : PDF, ePub
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"A rather perfect textbook at the right level. It opens up issues of transgender very well and is critical in just the right tone. Much needed in media and cultural studies." - Angela McRobbie, Goldsmiths Acknowledged as one of the most influential thinkers of modern times, an understanding of Judith Butler's work is ever more essential to an understanding of not just the landscape of cultural and critical theory, but of the world around us. Understanding Judith Butler, however, can be perceived as a complex and difficult undertaking. It needn't be. Using contemporary and topical examples from the media, popular culture and everyday life, this lively and accessible introduction shows you how the issues, concepts and theories in Butler's work function as socio-cultural practices. Giving due consideration to Butler's earlier and most recent work, and showing how her ideas on subjectivity, gender, sexuality and language overlap and interrelate, this book will give you a better understanding not only of Butler's work, but of its applications to modern-day social and cultural practices and contexts.

Understanding Digital Culture

Author : Vincent Miller
ISBN : 1446246485
Genre : Social Science
File Size : 53. 39 MB
Format : PDF, Kindle
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"This is an outstanding book. It is one of only a few scholarly texts that successfully combine a nuanced theoretical understanding of the digital age with empirical case studies of contemporary media culture. The scope is impressive, ranging from questions of digital inequality to emergent forms of cyberpolitics." - Nick Gane, York University "Well written, very up-to-date with a good balance of examples and theory. It's good to have all the major issues covered in one book." - Peter Millard, Portsmouth University "This is just the text I was looking for to enable first year undergraduates to develop their critical understanding of the technologies they have embedded so completely in their lives." - Chris Simpson, University College of St Mark & St John This is more than just another book on Internet studies. Tracing the pervasive influence of 'digital culture' throughout contemporary life, this text integrates socio-economic understandings of the 'information society' with the cultural studies approach to production, use, and consumption of digital media and multimedia. Refreshingly readable and packed with examples from profiling databases and mashups to cybersex and the truth about social networking, Understanding Digital Culture: Crosses disciplines to give a balanced account of the social, economic and cultural dimensions of the information society. Illuminates the increasing importance of mobile, wireless and converged media technologies in everyday life. Unpacks how the information society is transforming and challenging traditional notions of crime, resistance, war and protest, community, intimacy and belonging. Charts the changing cultural forms associated with new media and its consumption, including music, gaming, microblogging and online identity. Illustrates the above through a series of contemporary, in-depth case studies of digital culture. This is the perfect text for students looking for a full account of the information society, virtual cultures, sociology of the Internet and new media.

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 47. 43 MB
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Understanding Sports Culture

Author : Tony Schirato
ISBN : 9781848607460
Genre : Sports & Recreation
File Size : 44. 66 MB
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"In only 138 pages of text he manages a broad sweep across sports history and culture... Schirato brings the eye of a critical fan to his analysis of sport - he treats it seriously as a social practice and as a social institution... [He] achieves his aims by providing a useful, provocative and non-dogmatic text that should be useful to undergraduate and graduate sport studies programmes." - Malcolm MacLean, Sport in History "A particular strength of Understanding Sports Culture is the author's ability to meet the claim for breadth of student readership. The book is clearly structured, flagging from the outset a journey from ancient sporting times and the assumed human need of play to the development of modern and ultimately global and highly commercialized sporting cultures." - John Hughson, European Journal of Cultural Studies ?Understanding Sport Culture traces and analyzes the development of the modern field of sport from its ancient and medieval precursors (the festivals of Greece and Rome, and games such as folk football), through to its inception in the mid-nineteenth century as a set of activities designed to instill character and discipline in students in exclusive British public schools, up to its transformation into a global institution and popular spectacle. The narrative also focuses on and provides a detailed account of the gradual coming together of sport and the media. It explains how this relationship has accentuated sport's status as one of the most important sites in contemporary culture, while simultaneously threatening its existence. As part of the Understanding Contemporary Culture series this book is aimed at a broad range of students from undergraduate to graduate level, who want to know more and be fully informed on sport, its relationship to the media, and its cultural dynamics.

Understanding Community Media

Author : Kevin Howley
ISBN : 9781483342856
Genre : Language Arts & Disciplines
File Size : 61. 2 MB
Format : PDF, ePub
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A text that reveals the value and significance of community media in an era of global communication With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community. Key Features Provides vivid examples of community and alternative media initiatives from around the world Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion Intended Audience This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.

Media Effects

Author : W. James Potter
ISBN : 9781412964692
Genre : Language Arts & Disciplines
File Size : 81. 70 MB
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Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Understanding Social Networks

Author : Charles Kadushin
ISBN : 9780199920815
Genre : Social Science
File Size : 36. 50 MB
Format : PDF, Mobi
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Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.

Social Media

Author : Christian Fuchs
ISBN : 9781473987494
Genre : Computers
File Size : 56. 33 MB
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This book equips students with the critical thinking they need to understand the complexities and contradictions of social media and make informed judgements. The second edition explores the sharing economy of Uber and Airbnb and social media in China.

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