understanding social media understanding contemporary culture series

Download Book Understanding Social Media Understanding Contemporary Culture Series in PDF format. You can Read Online Understanding Social Media Understanding Contemporary Culture Series here in PDF, EPUB, Mobi or Docx formats.

Understanding Social Media

Author : Sam Hinton
ISBN : 9781446283127
Genre : Social Science
File Size : 80. 95 MB
Format : PDF, ePub, Mobi
Download : 989
Read : 1325

Download Now


Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Understanding Sports Culture

Author : Tony Schirato
ISBN : 9781848607460
Genre : Sports & Recreation
File Size : 71. 82 MB
Format : PDF
Download : 637
Read : 474

Download Now


"In only 138 pages of text he manages a broad sweep across sports history and culture... Schirato brings the eye of a critical fan to his analysis of sport - he treats it seriously as a social practice and as a social institution... [He] achieves his aims by providing a useful, provocative and non-dogmatic text that should be useful to undergraduate and graduate sport studies programmes." - Malcolm MacLean, Sport in History "A particular strength of Understanding Sports Culture is the author's ability to meet the claim for breadth of student readership. The book is clearly structured, flagging from the outset a journey from ancient sporting times and the assumed human need of play to the development of modern and ultimately global and highly commercialized sporting cultures." - John Hughson, European Journal of Cultural Studies ?Understanding Sport Culture traces and analyzes the development of the modern field of sport from its ancient and medieval precursors (the festivals of Greece and Rome, and games such as folk football), through to its inception in the mid-nineteenth century as a set of activities designed to instill character and discipline in students in exclusive British public schools, up to its transformation into a global institution and popular spectacle. The narrative also focuses on and provides a detailed account of the gradual coming together of sport and the media. It explains how this relationship has accentuated sport's status as one of the most important sites in contemporary culture, while simultaneously threatening its existence. As part of the Understanding Contemporary Culture series this book is aimed at a broad range of students from undergraduate to graduate level, who want to know more and be fully informed on sport, its relationship to the media, and its cultural dynamics.

Understanding Judith Butler

Author : Anita Brady
ISBN : 9781473903357
Genre : Social Science
File Size : 75. 42 MB
Format : PDF, Mobi
Download : 741
Read : 530

Download Now


"A rather perfect textbook at the right level. It opens up issues of transgender very well and is critical in just the right tone. Much needed in media and cultural studies." - Angela McRobbie, Goldsmiths Acknowledged as one of the most influential thinkers of modern times, an understanding of Judith Butler's work is ever more essential to an understanding of not just the landscape of cultural and critical theory, but of the world around us. Understanding Judith Butler, however, can be perceived as a complex and difficult undertaking. It needn't be. Using contemporary and topical examples from the media, popular culture and everyday life, this lively and accessible introduction shows you how the issues, concepts and theories in Butler's work function as socio-cultural practices. Giving due consideration to Butler's earlier and most recent work, and showing how her ideas on subjectivity, gender, sexuality and language overlap and interrelate, this book will give you a better understanding not only of Butler's work, but of its applications to modern-day social and cultural practices and contexts.

Understanding Representation

Author : Jen Webb
ISBN : 9780857026590
Genre : Social Science
File Size : 52. 9 MB
Format : PDF, Docs
Download : 248
Read : 570

Download Now


"This is an extraordinarily lucid book. I am not sure that there is anyone who can do this sort of thing better than Jen Webb. It is a gift to students; extremely accessible yet complex and sophisticated in its treatment of theories and concepts of representation." - Jim McGuigan, Loughborough University Understanding Representation offers a contemporary, coherent and genuinely interdisciplinary introduction to the concept of representation. Drawing together the full range of ideas, practices, techniques and disciplines associated with the subject, this book locates them in a historical context, presents them in a readable fashion, and shows their relevance to everyday life in an engaging and accessible manner. Readers will be shown how to develop a sophisticated attitude to meaning, and understand the relationship to truth and identity that is brought into focus by communicative practices. With chapters on linguistic and political representation, art and media, and philosophical and cognitive approaches, this book: Guides readers through complex theoretical terrain with a highly readable and refreshing writing style. Explains the techniques and perspectives offered by semiotics, discourse analysis, poetics, politics, narratology, visual culture, cognitive theory, performance theory and theories of embodied subjectivity. Covers the new ideas and practices that have emerged since the work of Barthes, Eco and Foucault - especially communication and meaning-making in the digital environment, and the new paradigms of understanding associated with cognitive theories of identity and language. Teaches readers how to interpret and interrogate the world of signs in which they live. Understanding Representation provides students across the social sciences and humanities with an invaluable introduction to what is meant by 'representation'.

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 88. 13 MB
Format : PDF
Download : 797
Read : 298

Download Now


Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Understanding Community Media

Author : Kevin Howley
ISBN : 9781483342856
Genre : Language Arts & Disciplines
File Size : 34. 30 MB
Format : PDF
Download : 618
Read : 951

Download Now


A text that reveals the value and significance of community media in an era of global communication With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community. Key Features Provides vivid examples of community and alternative media initiatives from around the world Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion Intended Audience This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.

Social Media

Author : Ashlee Humphreys
ISBN : 9780199328437
Genre : Communication and technology
File Size : 74. 61 MB
Format : PDF, ePub
Download : 163
Read : 707

Download Now


Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.

Media Effects

Author : W. James Potter
ISBN : 9781412964692
Genre : Language Arts & Disciplines
File Size : 42. 32 MB
Format : PDF, Kindle
Download : 99
Read : 672

Download Now


Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Culture Technology

Author : Jennifer Daryl Slack
ISBN : 0820450073
Genre : Biography & Autobiography
File Size : 29. 38 MB
Format : PDF
Download : 344
Read : 284

Download Now


"Culture + Technology is an essential guide to the fascinating history of these debates, and offers new perspectives that give readers the tools they need to make informed decisions about the role of technology in our lives. In clear and compelling language, Slack and Wise untangle and expose the cultural assumptions that underlie our thinking about technology, stories so deeply held we often don't recognize their influence. The book considers the perceived inevitability of technological advance and our myths about progress. It also looks at sources of resistance to these stories from the Luddites of the 19th century to the Unabomber in our own time. Slack and Wise help readers sift through the confusions about culture and technology that arise in their own everyday lives."--BOOK JACKET.

Understanding Media Today

Author : Matteo Ciastellardi
ISBN : 9788493880255
Genre : Education
File Size : 41. 62 MB
Format : PDF
Download : 436
Read : 1141

Download Now



Top Download:

Best Books