thinking with type 2nd revised and expanded edition a critical guide for designers writers editors students

Download Book Thinking With Type 2nd Revised And Expanded Edition A Critical Guide For Designers Writers Editors Students in PDF format. You can Read Online Thinking With Type 2nd Revised And Expanded Edition A Critical Guide For Designers Writers Editors Students here in PDF, EPUB, Mobi or Docx formats.

Thinking With Type

Author : Ellen Lupton
ISBN : 9781616890452
Genre : Design
File Size : 83. 66 MB
Format : PDF, Mobi
Download : 268
Read : 915

Download Now


Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Thinking With Type 2nd Revised And Expanded Edition

Author : Ellen Lupton
ISBN : 1568989695
Genre : Design
File Size : 82. 66 MB
Format : PDF, ePub, Mobi
Download : 852
Read : 893

Download Now


Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.

Type On Screen

Author : Ellen Lupton
ISBN : 161689170X
Genre : Design
File Size : 27. 8 MB
Format : PDF
Download : 298
Read : 639

Download Now


The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Typography Essentials

Author : Ina Saltz
ISBN : 9781592537402
Genre : Design
File Size : 58. 7 MB
Format : PDF, Docs
Download : 419
Read : 731

Download Now


Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective us of typography. It is for designers of every medium in which type plays a major role.A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This book is intended to advance the progress of designers seeking to deepen their typographic expertise; it is organized and designed to make the process enjoyable and entertaining, as well as instructional. This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The page. Each of the 100 principles has an explanation and examples representing the principle in action.

Mastering Type

Author : Denise Bosler
ISBN : 9781440313691
Genre : Design
File Size : 21. 2 MB
Format : PDF, Kindle
Download : 729
Read : 367

Download Now


n Mastering Typography, typography expert Denise Bosler teaches you everything you need to know about the art and science of typography. She details the fascinating history, gives you the correct terminology for pieces of the letter you probably didn't even notice were there, and shows you how it all comes together. In Mastering Type you'll learn: The history of typography; The terms and definitions used to talk about typography; How to use techniques like kerning, leading, tracking, etc.; How to pair fonts; How to effective use type in an overall design; How to use typography on the web and mobile devices, and so much more!--Publisher description.

Inside Paragraphs

Author : Cyrus Highsmith
ISBN : WISC:89116991605
Genre : Graphic design (Typography)
File Size : 20. 54 MB
Format : PDF, ePub
Download : 645
Read : 603

Download Now



Designing Type

Author : Karen Cheng
ISBN : 0300111509
Genre : Design
File Size : 41. 1 MB
Format : PDF
Download : 118
Read : 1249

Download Now


One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

Design Writing Research

Author : Ellen Lupton
ISBN : UOM:39015037802744
Genre : Art
File Size : 90. 16 MB
Format : PDF, Docs
Download : 369
Read : 166

Download Now


Ellen Lupton and J. Abbott Miller are the founders and directors of the graphic design program at the Maryland Institute of Art, as well as the authors of numerous books on design (Mixing Messages, Dimensional Typography, Mechanical Brides, see pages 25-26). This collection of their essays on graphic design, winner of a Design Destinction Award from I.D. Magazine's Annual Design Review, is now available for the first time in paperback format. "In these theoretical essays, the author-designers create their most challenging, playful, and original work". -- Michael Rock, I.D. Magazine "It is striking not just in ambition, range, and detail, but also in their attempt to embody ideas in and through design, taking seriously the fact that form and content intertwine". -- Robin Kinross, Eye "A pleasure to look at, to read, and to go back to over and over again. The writing is well researched, offers new ideas, and even a little controversy now and then. This is what contemporary design, writing,and research look like". -- Erik Spiekermann, Blueprint "Serious, considered, and provocative". -- Tod Lippy, Print

Type And Typography

Author : Phil Baines
ISBN : 1856694372
Genre : Graphic design (Typography)
File Size : 48. 96 MB
Format : PDF, ePub, Docs
Download : 975
Read : 1313

Download Now


Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

Graphic Design Thinking

Author : Ellen Lupton
ISBN : 1568989792
Genre : Design
File Size : 35. 51 MB
Format : PDF, Docs
Download : 258
Read : 910

Download Now


Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Top Download:

Best Books