the unseen power public relations a history routledge communication series

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The Unseen Power

Author : Scott M. Cutlip
ISBN : 9781136690006
Genre : Language Arts & Disciplines
File Size : 63. 33 MB
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Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

Public Relations History

Author : Scott M. Cutlip
ISBN : 9781136688522
Genre : Business & Economics
File Size : 43. 41 MB
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This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.

Public Relations And Nation Building

Author : Margalit Toledano
ISBN : 9781136678837
Genre : Business & Economics
File Size : 44. 16 MB
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All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It links the profession’s genesis – including the role of the Diaspora and early Zionist activists – to today’s private and public sector professionals by identifying their roots in Israel’s cultural, economic, media, political, and social systems. It reveals how professional communicators and leaders nurtured and valued collectivism, high consensus, solidarity, and unity over democracy and free speech. It investigates such key underpinning concepts as Hasbara and criticizes non-democratic and sometimes unethical propaganda practices. It highlights unprecedented fundraising and lobbying campaigns that forged Israeli identity internally and internationally. In situating Israeli ideas on democracy in the context of contemporary public relations theory, Public Relations and Nation Building seeks to point ways forward for that theory, for Israel and for the public relations of many other nations.

Public Relations For Asia

Author : T. Morris
ISBN : 9780230583450
Genre : Business & Economics
File Size : 27. 42 MB
Format : PDF
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This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

Public Relations For The New Europe

Author : T. Morris
ISBN : 9780230594845
Genre : Business & Economics
File Size : 59. 21 MB
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This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

India Us Relations In The Age Of Uncertainty

Author : B.M. Jain
ISBN : 9781317117346
Genre : Political Science
File Size : 68. 28 MB
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In the initial phase of the Obama administration, India’s ruling class and strategic community formed a perception that the spirit of strategic partnership between the two countries might be diluted on account of China looming large in the priorities of this administration. Despite occasional hiccups in their relationship, this perception was overshadowed by the administration’s recognition of India’s role as counterweight to China in the Asia-Pacific region. This book addresses and re-evaluates the perceptions, policies and perspectives of public policy makers and bureaucratic elites in both India and the US in setting and articulating the tone, tenor and substance of the multi-faceted ties between the two countries. The scope of the book is not exclusively limited to the bilateral relationship in the critical areas such as the Indo-US nuclear deal, defence, security and strategic partnership. Its concerns and ramifications are much wider in global and regional contexts, covering/involving security architecture in the Asia-Pacific region, the interface between terrorism and weapons of mass destruction (WMDs), China as a factor in India-US relations, and the fallout of the New Delhi-Washington partnership on South Asia.

Hybrid Rule And State Formation

Author : Shelley Hurt
ISBN : 9781317614623
Genre : Political Science
File Size : 46. 93 MB
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Neoliberalism has been the reigning ideology of our era. For the past four decades, almost every real-world event of any consequence has been traced to the supposedly omnipresent influence of neoliberalism. Instead, this book argues that states across the world have actually grown in scope and reach. The authors in this volume contest the view that the past three decades have been marked by the diminution of the state in the face of neoliberalism. They argue instead that we are witnessing a new phase of state formation, which revolves around hybrid rule—that is, a more expansive form of state formation that works through privatization and seeks pacification and depoliticization as instrumental to enhancing state power. Contributors argue that that the process of hybridization, and hybrid rule point towards a convergence on a more authoritarian capitalist regime type, possibly, but not necessarily, more closely aligned with the Beijing model—one toward which even the United States, with its penchant for surveillance and discipline, appears to be moving. This volume will shed new light on evolving public-private relations, and the changing nature of power and political authority in the 21st century and will be of interest to students and scholars of IPE, international relations and political theory.

Media Ownership And Agenda Control

Author : Justin Schlosberg
ISBN : 9781317659624
Genre : Social Science
File Size : 77. 61 MB
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Media Ownership and Agenda Control offers a detailed examination of media ownership amidst the complexities of the information age, from the resurgence of press barons to the new influence wielded by internet giants. Much of the discussion pivots around recent revelations and controversies in the media industry, such as the findings published in 2012 from the Leveson Inquiry, the US Federal Communications Commission’s ruling on net neutrality in 2015, Edward Snowden’s decision to leak National Security Agency (NSA) documents in 2013 and the legal battles over ancillary copyrights waged in Germany and elsewhere. Justin Schlosberg traces the obscure and often unnoticed ways in which agendas continue to be shaped by a small number of individual and institutional megaphones, despite the rise of grassroots and participatory platforms, and despite ubiquitous displays of adversarial journalism. Above all, it explores the web of connections and interdependence that binds old and new media gatekeepers, and cements them to the surveillance and warfare state. This ultimately foregrounds the book’s call for a radical rethink of ownership regulation, situating the movement for progressive media reform alongside wider struggles against the iniquities and injustices of global capitalism. This book’s re-evaluation of the nature of media ownership and control in a postdigital world will prove to be an invaluable resource for students of media studies and journalism, as well as all those with an interest in the changing dynamics of media power. Get involved: Reclaimthemedia.org

Reconnecting People And Water

Author : Liz Sharp
ISBN : 9781317916390
Genre : Technology & Engineering
File Size : 64. 98 MB
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Water management in industrialised western countries has long been seen as a technical process associated with pipes, drains and bureaucracies. This technical model of water management is now being questioned. This book examines the nature of contemporary water management and the prospects for and barriers to different forms of engagement with the public. In particular, it shows how historical and social scientific understandings develop and question current water management norms in relation to water in the landscape, water in the home and the hidden management of water beneath our streets and behind our walls. It is shown that the four-fold challenges of climate change, urbanisation, changing environmental standards and fiscal accountability mean that we can no longer rely on unseen technical fixes to erase the threats of pollution, water shortages and floods. Such concerns offer two prompts for public engagement and participation. First, on a purely instrumental level, public engagement can complement, or offer an obvious alternative to, technical fixes. Second, public engagement may provide a route to find new ways of addressing water and related challenges. The author offers a unique social science perspective on many of the socio-technical issues facing the management of water in urban settings in developed countries, where urban is interpreted broadly to include all areas served by piped water. Drawing on historical context and an extensive review of the published literature, as well as the author's own empirical studies, the work prompts broader discussions about how we manage water in contemporary society. It is invaluable for students and professionals in water resource management and planning.

Rhetorical And Critical Approaches To Public Relations Ii

Author : Dr Robert L Heath
ISBN : 9781135465018
Genre : Language Arts & Disciplines
File Size : 88. 44 MB
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This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

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