the taylorized beauty of the mechanical scientific management and the rise of modernist architecture princeton studies in cultural sociology by mauro f guilln 2006 07 23

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The Taylorized Beauty Of The Mechanical

Author : Mauro F. Guillén
ISBN : 0691115206
Genre : Architecture
File Size : 82. 43 MB
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Hvordan modernisme i arkitektur udsprang som en æstetisk implementering af idéer, der var udviklet af ingeniører og videnskabsfolk. -- Tells the story of the emergence of modernist architecture as a romance with the ideas of scientific management - one that permanently reshaped the profession of architecture. This book provides an understanding of the degree to which modernist architecture emerged from a tradition of engineering and industrial management. The dream of scientific management was a rationalized machine world where life would approach the perfection of an assembly line. But since its early twentieth-century peak this dream has come to seem a dehumanizing nightmare. Henry Ford's assembly lines turned out a quarter of a million cars in 1914, but all of them were black. Forgotten has been the unparalleled new aesthetic beauty once seen in the ideas of Ford and scientific management pioneer Frederick Winslow Taylor. In "The Taylorized Beauty of the Mechanical", Mauro Guillen recovers this history and retells the story of the emergence of modernist architecture as a romance with the ideas of scientific management - one that permanently reshaped the profession of architecture. Modernist architecture's pioneers, Guillen shows, found in scientific management the promise of a new, functional, machine-like - and beautiful - architecture, and the prospect of a new role for the architect as technical professional and social reformer. Taylor and Ford had a signal influence on Bauhaus founder Walter Gropius and on Le Corbusier and his Towards a New Architecture, the most important manifesto of modernist architecture

The Alphabet And The Algorithm

Author : Mario Carpo
ISBN : 9780262294584
Genre : Architecture
File Size : 82. 19 MB
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Digital technologies have changed architecture—the way it is taught, practiced, managed, and regulated. But if the digital has created a "paradigm shift" for architecture, which paradigm is shifting? In The Alphabet and the Algorithm, Mario Carpo points to one key practice of modernity: the making of identical copies. Carpo highlights two examples of identicality crucial to the shaping of architectural modernity: in the fifteenth century, Leon Battista Alberti's invention of architectural design, according to which a building is an identical copy of the architect's design; and, in the nineteenth and twentieth centuries, the mass production of identical copies from mechanical master models, matrixes, imprints, or molds. The modern power of the identical, Carpo argues, came to an end with the rise of digital technologies. Everything digital is variable. In architecture, this means the end of notational limitations, of mechanical standardization, and of the Albertian, authorial way of building by design. Charting the rise and fall of the paradigm of identicality, Carpo compares new forms of postindustrial digital craftsmanship to hand-making and the cultures and technologies of variations that existed before the coming of machine-made, identical copies. Carpo reviews the unfolding of digitally based design and construction from the early 1990s to the present, and suggests a new agenda for architecture in an age of variable objects and of generic and participatory authorship.

Global Turning Points

Author : Mauro F. Guillén
ISBN : 9781107025646
Genre : Business & Economics
File Size : 21. 83 MB
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Offers an accessible, yet sophisticated analysis of major global turning points and future scenarios with an emphasis on actionable issues.

Utopias And Architecture

Author : Nathaniel Coleman
ISBN : 9781135993948
Genre : Architecture
File Size : 37. 12 MB
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Utopian thought, though commonly characterized as projecting a future without a past, depends on golden models for re-invention of what is. Through a detailed and innovative re-assessment of the work of three architects who sought to represent a utopian content in their work, and a consideration of the thoughts of a range of leading writers, Coleman offers the reader a unique perspective of idealism in architectural design. With unparalleled depth and focus of vision on the work of Le Corbusier, Louis I Kahn and Aldo van Eyck, this book persuasively challenges predominant assumptions in current architectural discourse, forging a new approach to the invention of welcoming built environments and transcending the limitations of both the postmodern and hyper-modern stance and orthodox modernist architecture.

Designed Words For A Designed World

Author : Jamie Hilder
ISBN : 9780773547346
Genre : Literary Criticism
File Size : 63. 37 MB
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"Sometimes image, sometimes word, and often both or neither, concrete poetry emerged out of an era of ground-breaking social and technological developments. Television, nuclear weapons, radio transistors, space travel, and colour photography all combined to drastically alter the representation of the world in the period following the Second World War. While never fully embraced as poetry or as visual art, and often criticized for an aesthetic that veers too closely to commercial design, concrete poetry is an ambitious critical project that strives to break free of national languages and narrow literary traditions. Crossing national and disciplinary borders to highlight connections between poems and a variety of other cultural material, in this book--the first major study of concrete poetry's international character--Jamie Hilder asks fundamental questions about the ways in which the work has been critically received over the past fifty years. Designed Words for a Designed World positions the work of the movement within a new global context, pointing out how its international character predates and initiates some trends now associated with globalization. Hilder places concrete poetry alongside such transformative projects as the modernist city of Brasília, the development of computers, and the rise of conceptual art in order to accentuate its significance as one of the major poetic movements of the twentieth century."--

Behind The Postmodern Facade

Author : Magali Sarfatti Larson
ISBN : 0520201612
Genre : Design
File Size : 23. 28 MB
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Magali Larson's comprehensive study explores how architecture "happens" and what has become of the profession in the postmodern era. Drawing from extensive interviews with pivotal architects--from Philip Johnson, who was among the first to introduce European modernism to America, to Peter Eisenman, identified with a new "deconstructionist" style--she analyzes the complex tensions that exist between economic interest, professional status, and architectural product. She investigates the symbolic awards and recognition accorded by prestigious journals and panels, exposing the inner workings of a profession in a precarious social position. Larson captures the struggles around status, place, and power as architects seek to redefine their very purpose in contemporary America. The author's novel approach in synthesizing sociological research and theory proposes nothing less than a new cultural history of architecture. This is a ground-breaking contribution to the study of culture and the sociology of knowledge, as well as to architectural and urban history. Magali Larson's comprehensive study explores how architecture "happens" and what has become of the profession in the postmodern era. Drawing from extensive interviews with pivotal architects--from Philip Johnson, who was among the first to introduce European modernism to America, to Peter Eisenman, identified with a new "deconstructionist" style--she analyzes the complex tensions that exist between economic interest, professional status, and architectural product. She investigates the symbolic awards and recognition accorded by prestigious journals and panels, exposing the inner workings of a profession in a precarious social position. Larson captures the struggles around status, place, and power as architects seek to redefine their very purpose in contemporary America. The author's novel approach in synthesizing sociological research and theory proposes nothing less than a new cultural history of architecture. This is a ground-breaking contribution to the study of culture and the sociology of knowledge, as well as to architectural and urban history.

Building A Global Bank

Author : Mauro F. Guillén
ISBN : 9781400828333
Genre : Business & Economics
File Size : 77. 1 MB
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In 2004, Spain's Banco Santander purchased Britain's Abbey National Bank in a deal valued at fifteen billion dollars--an acquisition that made Santander one of the ten largest financial institutions in the world. Here, Mauro Guillén and Adrian Tschoegl tackle the question of how this once-sleepy, family-run provincial bank in a developing economy transformed itself into a financial-services group with more than sixty-six million customers on three continents. Founded 150 years ago in the Spanish port city of the same name, Santander is the only large bank in the world where three successive generations of one family have led top management and the board of directors. But Santander is fully modern. Drawing on rich data and in-depth interviews with family members and managers, Guillén and Tschoegl reveal how strategic decisions by the family and complex political, social, technological, and economic forces drove Santander's unprecedented rise to global prominence. The authors place the bank in this competitive milieu, comparing it with its rivals in Europe and America, and showing how Santander, faced with growing competition in Spain and Europe, sought growth opportunities in Latin America and elsewhere. They also address the complexities of managerial succession and family leadership, and weigh the implications of Santander's stellar rise for the consolidation of European banking. Building a Global Bank tells the fascinating story behind this powerful corporation's remarkable transformation--and of the family behind it.

The Limits Of Convergence

Author : Mauro F. Guillén
ISBN : 1400824206
Genre : Business & Economics
File Size : 82. 35 MB
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This book challenges the widely accepted notion that globalization encourages economic convergence--and, by extension, cultural homogenization--across national borders. A systematic comparison of organizational change in Argentina, South Korea, and Spain since 1950 finds that global competition forces countries to exploit their distinctive strengths, resulting in unique development trajectories. Analyzing the social, political, and economic conditions underpinning the rise of various organizational forms, Guillén shows that business groups, small enterprises, and foreign multinationals play different economic roles depending on a country's path to development. Business groups thrive when there is foreign-trade and investment protectionism and are best suited to undertake large-scale, capital-intensive activities such as automobile assembly and construction. Their growth and diversification come at the expense of smaller firms and foreign multinationals. In contrast, small and medium enterprises are best fitted to compete in knowledge-intensive activities such as component manufacturing and branded consumer goods. They prosper in the absence of restrictions on export-oriented multinationals. The book ends on an optimistic note by presenting evidence that it is possible--though not easy--for countries to break through the glass ceiling separating poor from rich. It concludes that globalization encourages economic diversity and that democracy is the form of government best suited to deal with globalization's contingencies. Against those who contend that the transition to markets must come before the transition to ballots, Guillén argues that democratization can and should precede economic modernization. This is applied economic sociology at its best--broad, topical, full of interesting political implications, and critical of the conventional wisdom.

Modernism In Between

Author : Vladimir Kulić
ISBN : 3868591478
Genre : Architecture
File Size : 43. 65 MB
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Socialist Yugoslavia was a country suspended between civilizations, political systems, and Cold War blocs. It produced a remarkable body of modern architecture, which similarly defies easy classification. This book explores the historical “in-betweenness” of Yugoslav modernism and the various strategies architects used to mediate their own position between the different—sometimes directly opposed—concepts of life, culture, practice, and time. The best among them created uniquely syncretic spaces and buildings that blurred the lines between the established categories of modernism. Wolfgang Thaler’s photos capture the richness and complexity of these projects, resilient in face of their often melancholy state today.

The Architecture Of Collapse

Author : Mauro F. Guillén
ISBN : 9780199683604
Genre : Business & Economics
File Size : 61. 46 MB
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Using a variety of economic, financial and political indicators, this book demonstrates that the global system has become an 'architecture of collapse'. It analyses the global financial crisis of 2008, the bilateral relationship between the US and China, and the European sovereign debt crisis to illustrate the causes and consequences of global instability.

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