the social organism a radical understanding of social media to transform your business and life

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The Social Organism

Author : Oliver Luckett
ISBN : 9780316359542
Genre : Business & Economics
File Size : 68. 98 MB
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"A must-read for business leaders and anyone who wants to understand all the implications of a social world."---Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media--how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses--and their old-guard marketing gatekeepers--bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks--to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media--and to make online content that impacts the world--you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world--a guide not just to social media, but to human life today and where it is headed next.

Digital Existence

Author : Amanda Lagerkvist
ISBN : 9781351607179
Genre : Social Science
File Size : 71. 68 MB
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Digital Existence: Ontology, Ethics and Transcendence in Digital Culture advances debates on digital culture and digital religion in two complementary ways. First, by focalizing the themes ‘ontology,’ ‘ethics’ and ‘transcendence,’ it builds on insights from research on digital religion in order to reframe the field and pursue an existential media analysis that further pushes beyond the mandatory focus in mainstream media studies on the social, cultural, political and economic dimensions of digitalization. Second, the collection also implies a broadening of the scope of the debate in the field of media, religion and culture – and digital religion in particular – beyond ‘religion,’ to include the wider existential dimensions of digital media. It is the first volume on our digital existence in the budding field of existential media studies.

Che S Afterlife

Author : Michael J. Casey
ISBN : 9780307807656
Genre : Photography
File Size : 38. 79 MB
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In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.

Inhuman Networks

Author : Grant Bollmer
ISBN : 9781501316173
Genre : Social Science
File Size : 45. 10 MB
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Social media's connectivity is often thought to be a manifestation of human nature buried until now, revealed only through the diverse technologies of the participatory internet. Rather than embrace this view, Inhuman Networks: Social Media and the Archaeology of Connection argues that the human nature revealed by social media imagines network technology and data as models for behavior online. Covering a wide range of historical and interdisciplinary subjects, Grant Bollmer examines the emergence of “the network” as a model for relation in the 1700s and 1800s and follows it through marginal, often forgotten articulations of technology, biology, economics, and the social. From this history, Bollmer examines contemporary controversies surrounding social media, extending out to the influence of network models on issues of critical theory, politics, popular science, and neoliberalism. By moving through the past and present of network media, Inhuman Networks demonstrates how contemporary network culture unintentionally repeats debates over the limits of Western modernity to provide an idealized future where “the human” is interchangeable with abstract, flowing data connected through well-managed, distributed networks.

Leonardo Journal Of International Society For The Arts Sciences And Technology

Author :
ISBN : UOM:39015058312797
Genre : Art, Modern
File Size : 64. 86 MB
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International journal of contemporary visual artists.

Forthcoming Books

Author : Rose Arny
ISBN : UOM:39015046439421
Genre : American literature
File Size : 81. 80 MB
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The Philosophy Of John Dewey

Author : R.E. Dewey
ISBN : 9789400996663
Genre : Philosophy
File Size : 45. 51 MB
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John Dewey ranks as the most influential of America's philosophers. That in fluence stems, in part, from the originality of his mind, the breadth of his in terests, and his capacity to synthesize materials from diverse sources. In addi tion, Dewey was blessed with a long life and the extraordinary energy to express his views in more than 50 books, approximately 750 articles, and at least 200 contributions to encyclopedias. He has made enduring intellectual contributions in all of the traditional fields of philosophy, ranging from studies primarily of interest for philosophers in logic, epistemology, and metaphysics to books and articles of wider appeal in ethics, political philosophy, religion, aesthetics, and education. Given the extent of Dewey's own writings and the many books and articles on his views by critics and defenders, it may be asked why there is a need for any further examination of his philosophy. The need arises because the lapse of time since his death in 1952 now permits a new generation of scholars to approach his work in a different spirit. Dewey is no longer a living partisan of causes, sparking controversy over the issues of the day. He is no longer the advocate of a new point of view which calls into question the basic assump tions of rival philosophical schools and receives an almost predictable criticism from their entrenched positions. His works have now become classics.

Cities Are Good For You

Author : Leo Hollis
ISBN : 9781408826638
Genre : Social Science
File Size : 57. 73 MB
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The 21st century will be the age of the city. Already over 50% of the world population live in urban centres and over the coming decades this percentage will increase. Blending anecdote, fact and first hand encounters - from exploring the slums of Mumbai, to visiting roof-top farms in Brooklyn and attending secret dinner parties in Paris, to riding the bus in Latin America - Leo Hollis reveals that we have misunderstood how cities work for too long. Upending long-held assumptions and challenging accepted wisdom, he explores: why cities can never be rational, organised places; how we can walk in a crowd without bumping into people, and if we can design places that make people want to kiss; whether we have the right solution to the problem of the slums; how ants, slime mould and traffic jams can make us rethink congestion. And above all, the unexpected reasons why living in the city can make us fitter, richer, smarter, greener, more creative - and, perhaps, even happier. Cities Are Good for You introduces dreamers, planners, revolutionaries, writers, scientists, architects, slum-dwellers and emperors. It is shaped by the idea that cities are the greatest social experiment in human history, built for people, and by the people.

Reserve Bank Of India Bulletin

Author :
ISBN : UCBK:C098117690
Genre :
File Size : 38. 96 MB
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Echoes And Reflections

Author : Lance Strate
ISBN : 1572737255
Genre : Language Arts & Disciplines
File Size : 38. 12 MB
Format : PDF, Kindle
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"Lance Strate takes the reader on a journey through the interdisciplinary, communication-centered field of media ecology, the study of media as environments, a field that encompasses the study of technology, symbol systems, and aesthetic form, in addition to traditional conceptions of media and mediation. Strate presents media ecology as an open-ended intellectual tradition, a network of great books and independent thinkers. Echoes and Reflections: On Media Ecology as a Field of Study is a unique book that provides the first comprehensive overview of the field, followed by a case study concerning the relationship between modes of communication and constructions of the self."--BOOK JACKET.

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