the pumpkin plan a simple strategy to grow a remarkable business in any field

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The Pumpkin Plan

Author : Mike Michalowicz
ISBN : 9781101572313
Genre : Business & Economics
File Size : 82. 22 MB
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Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

The Pumpkin Plan

Author : Mike Michalowicz
ISBN : 9781591844884
Genre : Business & Economics
File Size : 53. 47 MB
Format : PDF, Kindle
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Looks at the author's method for overcoming periods of stagnation in business growth, explaining how he found inspiration in the examples of giant pumpkin farmers, and sharing metaphorical strategies for driving sustained growth.

The Toilet Paper Entrepreneur

Author : Mike Michalowicz
ISBN : 9780981808208
Genre : Entrepreneurship
File Size : 40. 13 MB
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Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

Profit First

Author : Mike Michalowicz
ISBN : 9780735214149
Genre : Business & Economics
File Size : 88. 44 MB
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Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Strengthen Your Business

Author : Robert Thomas Bethel
ISBN : 1619616734
Genre : Business & Economics
File Size : 48. 51 MB
Format : PDF, Mobi
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Turning around a failing business can feel like trying to stop a runaway train. But no matter what industry you're in, becoming profitable isn't impossible. In fact, it isn't even complex. Companies in any field can be revived--and Bob Bethel can show you how. In his fifty-year career, Bob has returned over seventy floundering organizations to profitability, using the same proven strategies and hard-won wisdom to restore each one. In Strengthen Your Business, Bob lays out his no-nonsense approach for building a profitable enterprise, sharing invaluable advice and techniques such as these: Focusing on decreasing costs instead of increasing revenue Leveraging your greatest asset by bringing your employees into the process Crafting a ninety-day plan to ensure accountability Becoming a true leader instead of an average manager Whether your company is in need of strengthening or you're looking to forestall any future fiascoes, Bob's approach will take any business from surviving to thriving--and will empower any entrepreneur, business owner, or leader to make the change themselves.

Surge

Author : Mike Michalowicz
ISBN : 0981808247
Genre :
File Size : 37. 30 MB
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The biggest ingredient to success is timing, yet everyone ignores it. Surge is a step by step guide to position your business directly in front of surging customer demand. You can time the market, after all.

Built To Sell

Author : John Warrillow
ISBN : 1101514116
Genre : Business & Economics
File Size : 66. 22 MB
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According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Breakthrough Branding

Author : Catherine Kaputa
ISBN : 9781857889956
Genre : Business & Economics
File Size : 86. 30 MB
Format : PDF, ePub
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This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same

App Empire

Author : Chad Mureta
ISBN : 9781118107874
Genre : Business & Economics
File Size : 61. 70 MB
Format : PDF, ePub, Mobi
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Explains how to design, create, and market a successful application across any mobile platform, including iPhone, iPad, Android, and BlackBerry.

The Reluctant Entrepreneur

Author : Michael Masterson
ISBN : 9781118178447
Genre : Business & Economics
File Size : 23. 37 MB
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Addresses the fears and misconceptions that many people have about starting a business by presenting strategies for success and avoiding the pitfalls that threaten fledgling companies.

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