the power of visual storytelling how to use visuals videos and social media to market your brand

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The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand

Author : Ekaterina Walter
ISBN : 9780071824002
Genre : Business & Economics
File Size : 31. 43 MB
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Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

Storytelling F R Unternehmen

Author : Miriam Rupp
ISBN : 9783958452442
Genre : Business & Economics
File Size : 54. 58 MB
Format : PDF
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Storytelling als Basis für modernes Content Marketing Wirkung und Erzählformate guter Geschichten Zahlreiche anschauliche Beispiele und praktische Checklisten zur Ideenfindung Storytelling ist für Marketingabteilungen das neue Fundament in der Kundenkommunikation über alte und neue Kanäle wie PR, Content Marketing und Social Media. Marken wie Red Bull, Apple, Coca-Cola, Dove oder airbnb sind heutzutage in aller Munde, wenn es um Brand Storytelling geht. Doch was genau machen sie anders, als wir es von der traditionellen Unternehmenskommunikation kennen? Was können Sie von ihnen lernen? Anhand konkreter Beispiele erfahren Sie in diesem Buch, wie Storytelling erfolgreich im Marketing und in der Unternehmensführung eingesetzt werden kann. Im ersten Teil des Buches lernen Sie detailliert, welche Bestandteile eine gute Geschichte enthalten sollte, und erfahren, wie Sie für Ihr Unternehmen Helden, Konflikte, ein Happy End und letztendlich Ihre eigene Rolle in einer Geschichte finden – passend zu Ihrer Unternehmensstrategie und -vision. Der zweite Teil des Buches erläutert, wie Sie Ihre Geschichten optimal an Ihr Publikum bringen. Die Autorin zeigt im dritten Teil des Buches, dass Storytelling nicht nur ein Thema für Lifestyle-Produkte wie Energy-Drinks oder Smartphones ist. Geschichten bieten gerade für technische oder Nischen-Themen oder auch im B2B-Bereich enormes Potenzial, das meist einfacher umzusetzen ist als angenommen. Darüber hinaus ist Storytelling nicht nur ein Tool für die Kommunikation nach außen. Sie erfahren, inwiefern es auch für Employer Branding und Leadership generell von großer Bedeutung ist, um Mitarbeiter zu finden, zu halten und zu motivieren. In jedem Kapitel finden Sie detaillierte Fragestellungen zur Ideenfindung, die Sie dabei unterstützen, Ihre eigene Story zu finden. Zusätzlich geben Interviews mit Entrepreneuren, Agenturen und Storytelling-Verantwortlichen in Unternehmen ganz persönliche Eindrücke aus der Praxis.

Storytelling In Sozialen Medien

Author : Gary Vaynerchuk
ISBN : 9783864705311
Genre : Business & Economics
File Size : 42. 98 MB
Format : PDF
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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Hau Rein

Author : Gary Vaynerchuk
ISBN : 9783941493612
Genre : Self-Help
File Size : 53. 17 MB
Format : PDF
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Haben Sie ein Hobby, mit dem Sie sich den ganzen Tag beschäftigen könnten? Eine Leidenschaft, die Sie nachts wach hält? Jetzt ist der perfekte Zeitpunkt, um mit dieser Leidenschaft Geld zu verdienen. In "Hau rein!" zeigt Ihnen Gary Vaynerchuk, wie Sie das Internet nutzen können, um aus Ihren Träumen ein lukratives Geschäftsmodell zu machen. Gary hatte Jahre damit zugebracht, auf die klassische Werbetour aus seinem Familienbetrieb einen nationalen Marktführer zu machen. Dann kam der Tag, der sein Leben veränderte. Er nahm eine Videokamera und machte sich mittels Social Networking ohne großen finanziellen Aufwand selbst zur erfolgreichen Marke. Am Ende dieses Buchs werden Sie Schritt für Schritt gelernt haben, wie Sie soziale Netzwerke nutzen können, um Ihre Träume als Unternehmer wahr werden zu lassen. "Hau rein!" ist das ultimative aktuelle Handbuch für Geschäftsleute und solche, die es werden wollen.

Communications Writing And Design

Author : John DiMarco
ISBN : 9781119118879
Genre : Design
File Size : 25. 36 MB
Format : PDF, Docs
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Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Video Marketing For Libraries

Author : Heather A. Dalal
ISBN : 9781442269507
Genre : Language Arts & Disciplines
File Size : 53. 79 MB
Format : PDF, Docs
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Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

The Social Media Guru A Practical Guide For Small Businesses

Author : The Social Media Guru
ISBN : 9781912022656
Genre : Business & Economics
File Size : 23. 96 MB
Format : PDF, Docs
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Why buy this book? It's practical. It's visual. It's crammed with relevant examples, infographics and actionable takeaways for you to implement straight away. What will you learn? • How to actually use Snapchat, Twitter, Youtube, Facebook and Instagram the right way in 2016. • An understanding of what makes your audience engaged on social media and the scientific, psychological 'why' behind it. • How to create a brand and social media content that people actually give a crap about and want to follow, share and like. • How to grow your audience, get them to love you and then part with their money. • How to utilise free marketing and low cost paid social marketing to generate leads and sales. • How to create persuasive messages that lead to a purchase through images and copywriting. Who is this book for? Do you have small business that needs some exposure but don’t know where to start when it comes to marketing? are you a regular social media user but you have no clue what content you should post on your business page? Have you ever wondered how that small online retailer you follow on Instagram has become an overnight success fulfilling thousands of orders a week? Is it really possible to make sales through low budget Snapchat videos, funny memes, and controversial Tweets? Whether you’re an online shoe retailer, a local plumber or you run your own freelance consultancy business. If you want to use social media to make you more profit, refresh your current marketing strategy or kick your new business into gear this is the guide for you! We live in a time where... Entire businesses are built on platforms like Snapchat, YouTube and Instagram. This book shows you how to grow an audience of loyal followers through content who want to buy whatever you have to sell! Look around you…Notice how your friend spends 4 minutes trying to upload the perfect a Snap to Snapchat of her food at a cool new restaurant while her dish gets cold? Or, your brother who happily spends hours intently watching YouTube videos of a gamer playing minecraft? How many times a day do you open your social media apps on your phone? We are addicted to social media and the branded content we consume defines us & informs the way we live our lives. Social media has become the first thing we do before we eat, sleep or even acknowledge our surroundings. Have you almost been hit by a bus because you are too busy scanning through your Instagram feed? I have. Many times. All you need is... The right content, posted at the right time on the right platform which is viewed by the right person to make your social media business page a success. Everyone is glued to social media, but how do you make money from it? This book takes you through our step by step blueprint to social media marketing success, (it isn't yet another wishy washy guide to Facebook advertising). Who is the Social Media Guru? The Social Media Guru is made up of two people with combined marketing knowledge, experience and expertise. We have consulted for Groupon, Metro Bank, o2, Google Squared Online and been trained by Google, digital agencies and the Institute of Direct and Digital Marketing. We are passionate about Digital marketing - we understand it, we work in it, we know what works.

Social Commerce

Author : Efraim Turban
ISBN : 9783319170282
Genre : Business & Economics
File Size : 64. 93 MB
Format : PDF
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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Die Neuen Marketing Und Pr Regeln Im Web 2 0

Author : David Meerman Scott
ISBN : 3826690702
Genre :
File Size : 50. 66 MB
Format : PDF, ePub
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Visualize This

Author : Nathan Yau
ISBN : 9783527760220
Genre : Statistics / Graphic methods / Data processing
File Size : 67. 26 MB
Format : PDF, ePub
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A guide on how to visualise and tell stories with data, providing practical design tips complemented with step-by-step tutorials.

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