the marketisation of higher education and the student as consumer

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The Marketisation Of Higher Education And The Student As Consumer

Author : Mike Molesworth
ISBN : 9780203842829
Genre : Education
File Size : 78. 95 MB
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Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.

The Marketisation Of Higher Education

Author : Mike Molesworth
ISBN : 9781136908460
Genre : Education
File Size : 37. 64 MB
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This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity.

Rethinking Children As Consumers

Author : Cyndy Hawkins
ISBN : 9781317205876
Genre : Education
File Size : 63. 9 MB
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Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.

Dimensions Of Marketisation In Higher Education

Author : Peter John
ISBN : 9781317542612
Genre : Education
File Size : 36. 81 MB
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Dimensions of Marketisation in Higher Education is a critical analysis of the various dimensions of marketisation in a global context, exploring governance, policy, financial, ethical and pedagogical aspects. Bringing together a selection of influential authors who draw on the work of Roger Brown, the book is a timely examination of the impact that policies regulating cost, entry and practices in higher education can have on universities, students and academics. This book explores the tensions and dilemmas marketisation brings into the educational environment for academic leaders, managers and students, arguing that they can be managed through rebalancing the relation between the market and the educational dimensions. Key topics include: The economics of higher education Students in a marketised environment Regulating a marketised sector Marketisation and higher education pedagogies Universities’ futures. Unveiling nuanced and multifaceted perspectives and providing readers with collective and forward-thinking critical analyses, Dimensions of Marketisation in Higher Education will be an authoritative reference book on policy and practice, appealing to higher education leaders, managers and scholars worldwide.

New Perspectives In Philosophy Of Education

Author : David Lewin
ISBN : 9781472513366
Genre : Education
File Size : 85. 84 MB
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New Perspectives in Philosophy of Education seeks to build a bridge between philosophical reflection and socio-political action by developing a range of critical discussions in the areas of ethics, politics and religion. This volume brings together established authorities and a new generation of scholars to ask whether philosophy of education can contribute to political and social discourse, or whether it is destined to remain the marginal gadfly of mainstream ideology. The philosophy of education stands in danger of becoming a neglected field at precisely the moment we need to be able to reflect upon the increasingly apparent costs of the technocratic attitude to education. While many of the educational policy discussions of recent years seem far-reaching and radical, critical debate surrounding these initiatives remain largely at a populist level. New Perspectives in Philosophy of Education provides contemporary responses to philosophical issues that bear upon educational studies, policies and practices, contributing to the debate on the role of philosophy of education in an increasingly fractured intellectual milieu.

Entrepreneurial Universities

Author : Basilius Eberle
ISBN : 9783640645244
Genre :
File Size : 77. 11 MB
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Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 2,0, Universitat Augsburg (Lst. f. Organisation und Unternehmensfurung Prof. Lehmann), Veranstaltung: Proseminar, Sprache: Deutsch, Abstract: Die Universitaten als Bildungseinrichtungen mussen sich den Herausforderungen, die ein verandertes Arbeitsumfeld, nicht zuletzt durch die Globalisierung und Dynamisie-rung der Markte an sie stellt. Dadurch entsteht vermehrt der Druck, Studenten auf eine Lebenswirklichkeit vorzubereiten, die von zunehmender Unsicherheit und Komplexitat gepragt ist (Gibb und Hannon, 2006, S. 5). Dazu gehoren regelmassige Stellenwechsel ebenso wie globale Mobilitat und die Fahigkeit, sich auf fremde Kulturen einzulassen (Goshal und Gratton, 2002). In diesem Szenario kann der Universitatsabschluss nicht mehr als Garantie fur eine lebenslange Anstellung angesehen werden als vielmehr als Eintrittskarte in die Arbeitswelt. Ebenso ist der Wandel unserer Gesellschaft zu einer Wissensgesellschaft nicht mehr aufzuhalten. Besonders rohstoffarme Lander wie Deutschland tun daher gut daran, den Produktionsfaktor Wissen zu fordern und seine Anwendung in Innovationen zu unter-stutzen. Einen grossen Beitrag zur Verbreitung des Produktionsfaktors Wissen stellen dabei die Universitaten dar. Das Problem der Universitaten ist aber, dass sie zwar sehr viel Wissen generieren und fur die Gesellschaft bereitstellen, der Transfer hin zur Wirt-schaft und damit zu einer Anwendung unterbleibt aber oftmals. Um es zugespitzt zu formulieren ware das eine Verschwendung von Steuergeldern, bei der nichts als Grund-lagenforschung herauskommt (Flueglistaller, 2004, S. 22). Doch die Universitaten haben auf den Ruf nach mehr Anwendungsbezug und Wissens-transfer reagiert: Sie sind unternehmerischer geworden (Mowery et al., 2004, Siegel, 2006). Spatestens seit dem sog. Bah-Doyle Act aus dem Jahr 1980 werden Universita-ten vermehrt dazu angespornt, ihre Forschungsergebnisse zu verm"

Gender Pedagogy

Author : E. Henderson
ISBN : 9781137428493
Genre : Education
File Size : 60. 55 MB
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When addressed in its full reactive potential, gender has a tendency to unfix the reassuring certainties of education and academia. Gender pedagogy unfolds as an account of teaching gender learning that is rooted in Derrida's concept of the 'trace', reflecting the unfixing properties of gender and even shaking up academic knowledge production.

Anarchist Pedagogies

Author : Robert H. Haworth
ISBN : 9781604864847
Genre : Education
File Size : 20. 7 MB
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Education is a challenging subject for anarchists. Many are critical about working within state-run education systems, which they perceive to be embedded in authoritarian structures. Here, numerous individuals and collectives envision the creation of counter-publics or alternative educational sites as a form of resistance. Others believe in the need to contest dominant powers from multiple fronts. The contributors to this volume engage readers in important and challenging issues in the area of anarchism and education.

Higher Education Consumer Choice

Author : J. Hemsley-Brown
ISBN : 9781137497208
Genre : Business & Economics
File Size : 61. 86 MB
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Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

Digital Virtual Consumption

Author : Mike Molesworth
ISBN : 9781136292835
Genre : Business & Economics
File Size : 52. 13 MB
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Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.

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