the long tail why the future of business is selling less of more

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The Long Tail

Author : Chris Anderson
ISBN : 9781401384630
Genre : Business & Economics
File Size : 21. 22 MB
Format : PDF, Kindle
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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

The Long Tail

Author : Chris Anderson
ISBN : 9781401309664
Genre : Business & Economics
File Size : 64. 65 MB
Format : PDF, ePub
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Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failures as well as the direction of near-future commerce and culture. Original.

The Long Tail

Author : Chris Anderson
ISBN : UCSC:32106019155669
Genre : Business & Economics
File Size : 33. 36 MB
Format : PDF, ePub, Docs
Download : 417
Read : 425

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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

The Long Tail From Smartercomics

Author : Chris Anderson
ISBN : 1610660064
Genre : Business & Economics
File Size : 57. 70 MB
Format : PDF, Mobi
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Graphic novel adaptation of Chris Anderson's "The Long Tail : Why the Future of Business is Selling Less of More". "Shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve."--Publisher.

Free

Author : Chris Anderson
ISBN : 9781401394516
Genre : Business & Economics
File Size : 55. 20 MB
Format : PDF, ePub, Mobi
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The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. Download the audiobook of Free for free! Details inside the book.

The Long Tail

Author : Chris Anderson
ISBN : 9781446409282
Genre : Business & Economics
File Size : 59. 56 MB
Format : PDF, Mobi
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

The Longer Long Tail

Author : Chris Anderson
ISBN : 1847940366
Genre : Electronic commerce
File Size : 87. 30 MB
Format : PDF, ePub, Mobi
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

Makers

Author : Chris Anderson
ISBN : 9780307720979
Genre : Technology & Engineering
File Size : 34. 6 MB
Format : PDF
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Wired magazine editor and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent -- creating “the long tail of things”.

The Long Tail

Author :
ISBN : 1775445070
Genre : Internet marketing
File Size : 79. 72 MB
Format : PDF
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The Long Tail From Smartercomics

Author : Chris Anderson
ISBN : 9781610829823
Genre : Business & Economics
File Size : 60. 4 MB
Format : PDF, Kindle
Download : 155
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Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that’s already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager! In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on “hot” products. This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. Eric Schmidt, CEO of Google, says Anderson’s ideas “influence Google’s strategic thinking in a profound way.” We only recommend it for iPad users. iPhone/iPod touch users should refer to the SmarterComics iPhone App on iTunes.

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