the long tail why the future of business is selling less of more

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The Long Tail

Author : Chris Anderson
ISBN : 3423345314
Genre :
File Size : 51. 39 MB
Format : PDF
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Der Lange Schwanz

Author : Chris Anderson
ISBN : 3446409904
Genre : Internet marketing
File Size : 21. 13 MB
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The Long Tail

Author : Chris Anderson
ISBN : 9781401384630
Genre : Business & Economics
File Size : 35. 65 MB
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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

The Long Tail Why The Future Of Business Is Selling Less Of More

Author : PCC
ISBN : 9788869096853
Genre : Business & Economics
File Size : 53. 94 MB
Format : PDF, Kindle
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The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

Summary The Long Tail

Author : BusinessNews Publishing
ISBN : 9782806233677
Genre : Business & Economics
File Size : 72. 65 MB
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The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More". This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.

Makers

Author : Chris Anderson
ISBN : 9783446436374
Genre : Political Science
File Size : 40. 65 MB
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Alle können heute im Internet selbst kommunizieren, publizieren und sich informieren. Doch die eigentliche Revolution steht uns erst noch bevor: das „Internet der Dinge“. Mit wenig Aufwand und zu geringen Kosten kann jeder selbst Produkte designen und fertigen – Schmuck und Modellbauteile, Werkzeuge, Haushaltsgegenstände und vieles mehr. Wer eine schlaue Produktidee hat, kann etablierten Herstellern Konkurrenz machen, die Macht der Markenunternehmen wird gebrochen. Der Bestseller-Autor und Internet-Visionär Chris Anderson stellt in seinem neuen Buch den vielleicht faszinierendsten Megatrend vor, der unsere Welt von Grund auf verändern wird: den Trend zur Eigenproduktion.

Long Tail The Revised And Updated Edition

Author : Chris Anderson
ISBN : 1401309666
Genre : Business & Economics
File Size : 41. 99 MB
Format : PDF, Kindle
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The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

The Long Tail From Smartercomics

Author : Chris Anderson
ISBN : 9781610829823
Genre : Business & Economics
File Size : 43. 4 MB
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Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that’s already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager!

Das Black Box Prinzip

Author : Matthew Syed
ISBN : 9783423430654
Genre : Psychology
File Size : 47. 62 MB
Format : PDF, ePub
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Analysieren statt vertuschen Menschen, die gezielt aus Fehlern lernen, anstatt sie zu vertuschen oder anderen in die Schuhe zu schieben, nennt Matthew Syed Black-Box-Denker. Dazu sind jedoch nur wenige in der Lage. Auch in vielen Unternehmen geht man mit Misserfolgen nicht offen und ohne Schuldzuweisungen um. Syed bietet aufschlussreiche Analysen für dieses Verhalten. Zu welchen Erfolgen hingegen ein offensiver Umgang mit Fehlern führen kann, zeigt Syed anhand konkreter Beispiele, aus der Welt des Sports oder von erfolgreichen Unternehmen wie Google, Pixar oder Dropbox.

Nischenmarketing

Author : Robert E. Linneman
ISBN : 3593347342
Genre :
File Size : 28. 43 MB
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