the law of public communication 2017 update

Download Book The Law Of Public Communication 2017 Update in PDF format. You can Read Online The Law Of Public Communication 2017 Update here in PDF, EPUB, Mobi or Docx formats.

The Law Of Public Communication

Author : Kent R. Middleton
ISBN : 9781315455044
Genre : Language Arts & Disciplines
File Size : 37. 77 MB
Format : PDF, Mobi
Download : 958
Read : 1084

Download Now


The Law of Public Communication provides an overview of media law that includes the most current legal developments today. It explains the laws affecting the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, bloggers, and other public communicators. Authors Kent R. Middleton, William E. Lee, and Daxton R. Stewart take students through the basic legal principles and methods of analysis that allow students to study and keep abreast of the rapidly changing field of public communication. By providing statutes and cases in a cohesive manner that is understandable, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This 2017 Update brings the Ninth Edition up to date with the most recent cases and examples affecting media professionals and public communicators.

The Law Of Public Communication

Author : Kent Middleton
ISBN : 0205418937
Genre : Business & Economics
File Size : 62. 1 MB
Format : PDF, ePub, Docs
Download : 986
Read : 487

Download Now


The 2005 Edition of this top-selling media law text includes the most current information available, explaining the law as it applies to the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators. By presenting statutes and cases in a cohesive manner that is understandable even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. What's New... Integrates information from recent court cases throughout the text, without altering the page layout, length, or overall content, to provide students and instructors alike with as up-to-date material as possible in this ever-changing field of study. Covers recent Supreme Court cases, including: "McConnell v. FEC," a challenge to the Bipartisan Campaign Reform Act of 2002; "Ashcroft v. ACLU II," the sequel to an earlier case concerning the Children's Online Protection Act (COPA); "Office of Independent Counsel v. Favish," a case involving the privacy exemption to the Freedom of Information Act (FOIA). Examines the federal Do-Not-Call regulations affecting telephone solicitation. Explains copyright rulings concerning royalty payments for webcasting.

The Law Of Journalism And Mass Communication

Author : Robert Trager
ISBN : 9781506363202
Genre : Language Arts & Disciplines
File Size : 88. 5 MB
Format : PDF, ePub
Download : 336
Read : 214

Download Now


The Law of Journalism and Mass Communication, Sixth Edition, by Robert Trager, Susan Dente Ross, and Amy Reynolds offers a clear and engaging introduction to media law with comprehensive coverage and analysis of key cases for future journalists and media professionals. You are introduced to key legal issues at the start of each chapter, building your critical thinking skills before progressing to real-world landmark cases that demonstrate how media law is applied today. Contemporary examples, emerging legal topics, international issues, and cutting-edge research all help you to retain and apply principles of media law in practice. The thoroughly revised Sixth Edition has been reorganized and shortened to 12 chapters, streamlining the content and offering instructors more opportunities for classroom activities. This edition also goes beyond the judiciary—including discussions of tweets and public protests, alcohol ads in university newspapers, global data privacy and cybersecurity, libel on the internet, and free speech on college campuses—to show how the law affects the ways mass communication works and how people perceive and receive that work.

Legal And Ethical Considerations For Public Relations

Author : Karla K. Gower
ISBN : 9781478636915
Genre : Business & Economics
File Size : 46. 66 MB
Format : PDF, ePub, Docs
Download : 749
Read : 626

Download Now


Public relations frequently reflects the conscience of an organization. Public relations professionals must ask the right questions when advising organizations on the best ways to protect themselves from damage or liability. A better understanding of ethics helps formulate those questions and educate management on the ethical consequences of corporate action. Karla Gower has updated Legal and Ethical Considerations for Public Relations to reflect recent case law and the prevalence of social media in our lives and in public relations practice. She considers ethical standards, the development of First Amendment law, corporate and commercial speech, lobbying, protecting creative property, and other specific areas of the law. In addition, Gower highlights important cases and breaks down how their decisions have impacted current law. Readers will learn to collaboratively resolve corporate crises not just in the classroom, but throughout their professional careers.

Reputation Management Techniques In Public Relations

Author : Erdemir, Ayse
ISBN : 9781522536208
Genre : Business & Economics
File Size : 32. 20 MB
Format : PDF, ePub, Mobi
Download : 455
Read : 593

Download Now


Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

Social Media And The Law

Author : Daxton Stewart
ISBN : 9781315526126
Genre : Social Science
File Size : 75. 40 MB
Format : PDF, Mobi
Download : 957
Read : 540

Download Now


Social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen—and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their legal ramifications aren’t widely understood. To what extent do communicators put themselves at risk for defamation and privacy lawsuits when they use these tools, and what rights do communicators have when other users talk about them on social networks? How can an entity maintain control of intellectual property issues—such as posting copyrighted videos and photographs—consistent with the developing law in this area? How and when can journalists and publicists use these tools to do their jobs without endangering their employers or clients? Including two new chapters that examine First Amendment issues and ownership of social media accounts and content, Social Media and the Law brings together thirteen media law scholars to address these questions and more, including current issues like copyright, online impersonation, anonymity, cyberbullying, sexting, and live streaming. Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation—and this guidebook is here to help them navigate the tricky legal terrain of social media.

Applied Mass Communication Theory

Author : Jack Rosenberry
ISBN : 9781134974214
Genre : Language Arts & Disciplines
File Size : 36. 93 MB
Format : PDF
Download : 424
Read : 996

Download Now


Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

Social Media Communication

Author : Jeremy Harris Lipschultz
ISBN : 9781315388137
Genre :
File Size : 84. 70 MB
Format : PDF
Download : 253
Read : 736

Download Now


In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Public Relations And Marketing Communications

Author : Kerwin Mathew
ISBN : 154405341X
Genre :
File Size : 35. 61 MB
Format : PDF, Mobi
Download : 469
Read : 161

Download Now


DESCRIPTION OF BOOK Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era. PUBLIC RELATIONS AND MARKETING COMMUNICATIONS is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the techniques and ideas pertaining to the tackling of communications problems and the generation of goodwill and support. It is also recommended for students preparing to sit public relations, advertising and marketing communications exams. This book describes how to: * Anticipate the changing needs of the market and retain goodwill. * Develop dynamic new communications strategies to stay a step ahead. * Identify potential clients and maintain a good relationship with them. * Understand people and bring out their best. * Develop networking strategies to capture potential markets. Good public communications, which is covered in this book, is important to all organizations, whether profit-making or non-profit-making, e.g., businesses, governmental organizations, educational institutions, charities, interest groups, and even political organizations. There are quite a number of detailed descriptions of real-life publicity campaigns and stunts presented in the book which should be of great interest. There is also comprehensive coverage of the various laws pertaining to the practice of public relations and commerce, e.g., contracts, registered designs, trademarks, copyright, formation and dissolution of companies, libel and slander, vicarious liability, et al., which the public relations practitioner and business person ought to be familiar with in order to avoid infringing any of the laws. Other important topics covered include writing good, proper press releases, sales presentations, press conferences, broadcasting, public speaking, advertising, et al. This book has been adopted as a reference text by an advertising professional body. ABOUT THE AUTHOR The author has been a salesman and marketer for many years. He has also taught public relations and marketing communications to public relations practitioners, sales personnel, business people and students for years, as well as many other professional and management subjects for years. He has published about 20 books, two of which have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in international research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement.

Mass Media For The Nineties

Author :
ISBN : STANFORD:36105082649786
Genre : Mass media
File Size : 52. 20 MB
Format : PDF, Docs
Download : 767
Read : 1118

Download Now



Top Download:

Best Books