the improbable first century of cosmopolitan magazine

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The Improbable First Century Of Cosmopolitan Magazine

Author : James Landers
ISBN : 9780826272331
Genre : Language Arts & Disciplines
File Size : 42. 67 MB
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Today, monthly issues of Cosmopolitan magazine scream out to readers from checkout counters and newsstands. With bright covers and bold, sexy headlines, this famous periodical targets young, single women aspiring to become the quintessential “Cosmo girl.” Cosmopolitan is known for its vivacious character and frank, explicit attitude toward sex, yet because of its reputation, many people don’t realize that the magazine has undergone many incarnations before its current one, including family literary magazine and muckraking investigative journal, and all are presented in The Improbable First Century of Cosmopolitan Magazine. The book boasts one particularly impressive contributor: Helen Gurley Brown herself, who rarely grants interviews but spoke and corresponded with James Landers to aid in his research. When launched in 1886, Cosmopolitan was a family literary magazine that published quality fiction, children’s stories, and homemaking tips. In 1889 it was rescued from bankruptcy by wealthy entrepreneur John Brisben Walker, who introduced illustrations and attracted writers such as Mark Twain, Willa Cather, and H. G. Wells. Then, when newspaper magnate William Randolph Hearst purchased Cosmopolitan in 1905, he turned it into a purveyor of exposé journalism to aid his personal political pursuits. But when Hearst abandoned those ambitions, he changed the magazine in the 1920s back to a fiction periodical featuring leading writers such as Theodore Dreiser, Sinclair Lewis, and William Somerset Maugham. His approach garnered success by the 1930s, but poor editing sunk Cosmo’s readership as decades went on. By the mid-1960s executives considered letting Cosmopolitan die, but Helen Gurley Brown, an ambitious and savvy businesswoman, submitted a plan for a dramatic editorial makeover. Gurley Brown took the helm and saved Cosmopolitan by publishing articles about topics other women’s magazines avoided. Twenty years later, when the magazine ended its first century, Cosmopolitan was the profit center of the Hearst Corporation and a culturally significant force in young women’s lives. The Improbable First Century of Cosmopolitan Magazine explores how Cosmopolitan survived three near-death experiences to become one of the most dynamic and successful magazines of the twentieth century. Landers uses a wealth of primary source materials to place this important magazine in the context of history and depict how it became the cultural touchstone it is today. This book will be of interest not only to modern Cosmo aficionadas but also to journalism students, news historians, and anyone interested in publishing.

Women S Magazines In Print And New Media

Author : Noliwe Rooks
ISBN : 9781134832460
Genre : Social Science
File Size : 28. 7 MB
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This book contributes to our collective understanding of the significance of representations of women and gender in magazines in both their print and online forms. The essays are authored by scholars, writers and cultural producers in fields such as art, film and visual studies, literature, critical race studies, communications, broadcast and print journalism, history, and women and gender studies. Taken as a whole, the volume offers historical breadth and perspectives that are transnational and cross-racial on women in magazines and digital media in a variety of ways. It examines how women are represented, how women have created and produced magazines and how women make meaning of themselves and their world using magazines as key sources of information.

Reforming America A Thematic Encyclopedia And Document Collection Of The Progressive Era 2 Volumes

Author : Jeffrey A. Johnson
ISBN : 9781440837210
Genre : History
File Size : 62. 25 MB
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Presenting a detailed look at the individuals, themes, and moments that shaped this important Progressive Era in American history, this valuable reference spans 25 years of reform and provides multidisciplinary insights into the period. • Offers more than 200 entries on the most significant people, places, themes, and moments of the era in one collected two-volume work • Presents authoritative information by scholars and specialists in the period • Enables readers to gain a sense of the times through an understanding of the problems, viewpoints, and approaches that dominated the day

The Routledge Handbook Of Magazine Research

Author : David Abrahamson
ISBN : 9781317524533
Genre : Language Arts & Disciplines
File Size : 28. 8 MB
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Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

A History Of Future Cities

Author : Daniel Brook
ISBN : 9780393078121
Genre : Social Science
File Size : 69. 64 MB
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An exploration of four cities that reflect a blend of Eastern and Western cultures traces the historical threads connecting St. Petersburg, Shanghai, Mumbai, and Dubai while discussing their conflicted embrace of modernity.

Turn Of The Tortoise

Author : T. N. Ninan
ISBN : 9780190603014
Genre : India
File Size : 37. 65 MB
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Originally published by Allen Lane, New Delhi, in 2015.

It S So French

Author : Vanessa R. Schwartz
ISBN : 0226742431
Genre : Performing Arts
File Size : 28. 17 MB
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Looks at the influence of French culture on a variety of motion pictures in the 1950s and 1960s, including "Gigi" and "Funny Face."

For Her Own Good

Author : Barbara Ehrenreich
ISBN : 9780307764164
Genre : Social Science
File Size : 26. 12 MB
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This women's history classic brilliantly exposed the constraints imposed on women in the name of science and exposes the myths used to control them. Since the the nineteenth century, professionals have been invoking scientific expertise to prescribe what women should do for their own good. Among the experts’ diagnoses and remedies: menstruation was an illness requiring seclusion; pregnancy, a disabling condition; and higher education, a threat to long-term health of the uterus. From clitoridectomies to tame women’s behavior in the nineteenth century to the censure of a generation of mothers as castrators in the 1950s, doctors have not hesitated to intervene in women’s sexual, emotional, and maternal lives. Even domesticity, the most popular prescription for a safe environment for woman, spawned legions of “scientific” experts. Barbara Ehrenreich and Dierdre English has never lost faith in science itself, butinsist that we hold those who interpret it to higher standards. Women are entering the medical and scientific professions in greater numbers but as recent research shows, experts continue to use pseudoscience to tell women how to live. For Her Own Good provides today’s readers with an indispensable dose of informed skepticism.

California S Next Century 2 0

Author : Marcus Ruiz Evans
ISBN : 1937981819
Genre : Political Science
File Size : 48. 80 MB
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This book is the economic roadmap for California's economic recovery and clearly explains various steps that can be taken to provide Californians with "enablers" for economic growth.

The Rise And Fall Of Early American Magazine Culture

Author : Jared Gardner
ISBN : 9780252093814
Genre : Language Arts & Disciplines
File Size : 85. 91 MB
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Countering assumptions about early American print culture and challenging our scholarly fixation on the novel, Jared Gardner reimagines the early American magazine as a rich literary culture that operated as a model for nation-building by celebrating editorship over authorship and serving as a virtual salon in which citizens were invited to share their different perspectives. The Rise and Fall of Early American Magazine Culture reexamines early magazines and their reach to show how magazine culture was multivocal and presented a porous distinction between author and reader, as opposed to novel culture, which imposed a one-sided authorial voice and restricted the agency of the reader.

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