the global advertising regulation handbook

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The Global Advertising Regulation Handbook

Author : Mary Alice Shaver
ISBN : 9781317456599
Genre : Business & Economics
File Size : 21. 92 MB
Format : PDF, ePub
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Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Routledge Handbook Of Japanese Business And Management

Author : Parissa Haghirian
ISBN : 9781317859550
Genre : Business & Economics
File Size : 22. 59 MB
Format : PDF, Kindle
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The Routledge Handbook of Japanese Business and Management provides a comprehensive overview of management and business processes and practices in Japanese companies. The contributors combine theoretical findings and research results with a practical and contemporary view on how corporations and firms are managed in Japan. The handbook is divided into eight sections covering: historical perspectives on Japanese management; structure and theory of the Japanese firm; the corporate environment in Japan; the Japanese work environment; the Japanese market; manufacturing and logistics; interaction and communication; the future of Japanese management. This book is an essential reference resource for students and scholars working on Japanese companies, the Japanese market-place, Japanese consumers, or management processes in the Japanese firm. The book also provides an interesting and informative read for managers who need to deepen their knowledge on Japanese business processes.

Korean Communication Media And Culture

Author : Kyu Ho Youm
ISBN : 9781498583336
Genre : History
File Size : 77. 7 MB
Format : PDF
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In ten chapters with annotated bibliographies, this book analyzes Korean communication, media, and culture. The bibliographic entries provide aid for non-Korean-speaking academics to find information about research on these topics.

The Handbook Of International Advertising Research

Author : Hong Cheng
ISBN : 9781118378458
Genre : Language Arts & Disciplines
File Size : 90. 27 MB
Format : PDF, ePub, Docs
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This timely handbook brings academic excellence to internationaladvertising research in the form of 28 contributions from over 40leading scholars. The handbook’s comprehensive treatmenthighlights existing knowledge, reports major findings across thesubject, and recommends directions and agendas for futureresearch. Fills the existing gap between the rapid growth in scholarlyresearch on international advertising and the pressing need formore high-quality research in the area Covers 28 major areas in international advertising research,with contributions from more than 40 international advertisingscholars based in over 10 countries or territories Comprehensive treatment includes the history of internationaladvertising, audiences and media, strategy and execution, contenteffects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising,reports major findings on a broad range of topics, and offersexpert recommendations on directions for future research Contributors represent the most highly respected academicsamong international advertising researchers

Handbook Of Research On Digital Media And Advertising User Generated Content Consumption

Author : Eastin, Matthew S.
ISBN : 9781605667935
Genre : Business & Economics
File Size : 28. 22 MB
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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

Myanmar Company Laws And Regulations Handbook

Author : Usa International Business Publications
ISBN : 9781433070365
Genre : Law
File Size : 63. 63 MB
Format : PDF, ePub
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Myanmar Company Laws and Regulations Handbook

Myanmar Land Ownership And Agricultual Laws Handbook Volume 1 Strategic Information And Regulations

Author : ibp inc
ISBN : 9781438759616
Genre : Business & Economics
File Size : 72. 94 MB
Format : PDF, ePub
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Myanmar (Burma) Land Ownership and Agricultural Laws Handbook - Strategic Information and Basicl Regulations

Handbook Of International Business

Author : Ingo Walter
ISBN : UOM:35128000825362
Genre : Business & Economics
File Size : 38. 82 MB
Format : PDF, Kindle
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Turkey Company Laws And Regulations Handbook

Author : Usa Ibp Usa
ISBN : 9781433070747
Genre : Business & Economics
File Size : 59. 91 MB
Format : PDF, Mobi
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Turkey Company Laws and Regulations Handbook: strategic, practical, legal information for company formation and business activity, investment and business contacts

Latvia Company Laws And Regulations Handbook

Author : International Business Publications, USA
ISBN : 9781433070167
Genre : Law
File Size : 55. 2 MB
Format : PDF, ePub
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Latvia Company Laws and Regulations Handbook

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