the fast path to corporate growth leveraging knowledge and technologies to new market applications

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The Fast Path To Corporate Growth

Author : Marc H. Meyer
ISBN : 0198039948
Genre : Business & Economics
File Size : 51. 27 MB
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Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy.

Entrepreneurship

Author : Marc H. Meyer
ISBN : 9781412992657
Genre : Business & Economics
File Size : 66. 16 MB
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This book shows students how to build successful new enterprises: to conceive, plan, and execute on a new venture idea. Based on research findings, the authors' own experiences and their work with dozens of young entrepreneurial companies, the book shows how innovation is inextricably linked with entrepreneurship. It breaks down all the key steps necessary for success, provides in-depth cases of companies from a variety of industries (with a focus on technology firms), and includes Reader Exercises at the end of each chapter that can be used for team activities.

Academy Of Management Annual Meeting

Author : Academy of Management
ISBN : CORNELL:31924112273887
Genre : Industrial management
File Size : 35. 13 MB
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Mechanisms And Patterns Of The Growth Of Companies

Author : Sergey Kuzmin
ISBN : 9781326421854
Genre :
File Size : 33. 53 MB
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Academy Of Management Perspectives

Author :
ISBN : PSU:000059631385
Genre : Executives
File Size : 81. 1 MB
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New Product Strategy In Small Technology Based Firms

Author : Marc H. Meyer
ISBN : 1179457978
Genre :
File Size : 80. 92 MB
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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

The Academy Of Management Perspectives

Author :
ISBN : UCLA:L0098884760
Genre : Management
File Size : 40. 71 MB
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New Venture Creation

Author : Marc H. Meyer
ISBN : 9781483323121
Genre : Business & Economics
File Size : 33. 57 MB
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Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

American Book Publishing Record

Author :
ISBN : UOM:39015066180459
Genre : American literature
File Size : 25. 38 MB
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Leverage Innovation Capability

Author : Qingrui Xu
ISBN : 9789814317856
Genre : Business & Economics
File Size : 22. 22 MB
Format : PDF
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Innovation is widely recognized as a major source of modern productivity growth. Indeed, it is seen as constituting a central process of economic advancement in industrialized countries. Despite this, a considerable gap still exists in knowledge and technological capability between industrialized countries and the more dynamic developing countries such as China. Small and medium sized enterprises (SMEs) are a major contributor to China's economy and SME's contribution to China's GDP is close to 60%.This book studies the strategy and mechanism of leveraging innovation capability in China's SMEs by applying the theory of Total Innovation Management (TIM), which is the new paradigm of managing innovation in enterprises developed by the Research Center for “Innovation and Development” (shortly RCID) of Zhejiang University, China. According to Eric von Hippel, MIT, RCID is the Top 10 Innovation Management research institutes in the world.Leverage Innovation Capability probes the strategy and mechanism of leverage the innovation capability in the firm, especially in China's SMEs. It analyzes how the SMEs utilize all the innovation elements in the firm, including Strategy innovation, Tech innovation, marketing innovation, organization innovation, culture innovation, innovation networking, learning and knowledge management, high involvement innovation, cooperation innovation, etc. to leverage innovation capability.

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