the essential guide to visual communication

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Essentials Of Visual Communication

Author : Bo Bergström
ISBN : 1856695778
Genre : Art
File Size : 53. 52 MB
Format : PDF, Mobi
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Essentials of Visual Communicationis an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chain from strategy and messages to design and influences to reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or television in fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communicationis illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

Visual Learning And Teaching

Author : Susan Daniels
ISBN : 1631981404
Genre : Visual education
File Size : 34. 70 MB
Format : PDF
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Emojis . . . avatars . . . icons . . . Our world is becoming increasingly reliant on visual communication. But even as we edge toward a virtual world, it's still critical for students to comprehend and know how to make simple, meaningful marks. In this easy-to-use resource, Dr. Susan Daniels channels over twenty years of research and experience into a creative guide of strategies that enable educators to present the foundational skills of visual learning in the classroom. Educators will learn how to create a "visual toolbox" of tools that promote visual literacy across the curriculum and discover interac-tive activities to encourage visual learning and communication in all students. Digital content includes customizable forms and a PDF presen-tation. A free online PLC/Book Study Guide is available at

Mastering Type

Author : Denise Bosler
ISBN : 9781440313691
Genre : Design
File Size : 88. 33 MB
Format : PDF, ePub
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n Mastering Typography, typography expert Denise Bosler teaches you everything you need to know about the art and science of typography. She details the fascinating history, gives you the correct terminology for pieces of the letter you probably didn't even notice were there, and shows you how it all comes together. In Mastering Type you'll learn: The history of typography; The terms and definitions used to talk about typography; How to use techniques like kerning, leading, tracking, etc.; How to pair fonts; How to effective use type in an overall design; How to use typography on the web and mobile devices, and so much more!--Publisher description.

Design Thinking For Visual Communication

Author : Gavin Ambrose
ISBN : 9781350040571
Genre : Design
File Size : 47. 33 MB
Format : PDF, ePub, Mobi
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How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

The Handbook Of Visual Analysis

Author : Theo Van Leeuwen
ISBN : 9780761964773
Genre : Social Science
File Size : 51. 65 MB
Format : PDF, Kindle
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The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.

Visual Communication For Landscape Architecture

Author : Trudi Entwistle
ISBN : 9781350034068
Genre : Architecture
File Size : 65. 78 MB
Format : PDF
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Visual Communication for Landscape Architecture demonstrates not only how and where a range of visual communication skills are needed to inform a design process, but also why they are essential in order to make presentations both informative and memorable. It illustrates how representational techniques can be sensitively applied in different contexts appropriate to a diverse range of design challenges, and encourages experimentation with contemporary techniques, both 2D and 3D. Developing a professional but creative design portfolio is explored in relation to creating e-portfolios and websites. A total of 12 contemporary case studies enable readers to contextualize the methods and techniques explored in each chapter through exploring real-life examples of winning projects by successful landscape architecture practices, making this title an inspirational resource for both budding – and practising – landscape architects.

3d Visual Communications

Author : Guan-Ming Su
ISBN : 9781118358054
Genre : Computers
File Size : 62. 20 MB
Format : PDF, ePub
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Provides coverage of the major theories and technologies involved in the lifecycle of 3D video content delivery Presenting the technologies used in end-to-end 3D video communication systems, this reference covers 3D graphics and video coding, content creation and display, and communications and networking. It covers the full range of key areas from the fundamentals of 3D visual representation to the latest 3D video coding techniques, relevant communication infrastructure and networks to the 3D quality of experience. The book is structured to logically lead readers through the topic, starting with generic and fundamental information, continuing with a detailed section of different visualisation techniques before concluding with an extensive view of 3D mobile communication systems and trends. The authors give most focus to four important areas: 3D video coding and communications; 3D graphics/gaming and mobile communications; end-to-end 3D ecosystem (including 3D display, 3D player, networking facility and 3D quality issues), and future communications and networks advances for emerging 3D experience. Presents the theory and key concepts behind the latest 3D visual coding framework, standards, and corresponding quality assessment Provides fundamental material which forms the basis for future research on enhancing the performance of 3D visual communications over current and future wireless networks Covers important topics including: 3D video coding and communications; 3D graphics/gaming and mobile communications; end-to-end 3D ecosystem; and future communications and networks advances for emerging 3D experience Essential reading for engineers involved in the research, design and development of 3D visual coding and 3D visual transmission systems and technologies, as well as academic and industrial researchers.

100 Ways

Author : Andrew Nicholls
ISBN : 0521739845
Genre : Communication in design
File Size : 27. 69 MB
Format : PDF, Docs
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100 Ways: A Guide to Visual Communication & Design is your essential companion for mastering the knowledge and skills you need to successfully completing the VCE course. It is not a textbook designed to be studied from cover to cover but a whole-course guide to be flicked and thumbed through, to use each section as needed to assist you in resolving each step of the complicated process that is Visual Communication & Design. Written by experienced teachers, 100 Ways: A Guide to Visual Communication & Design is a compendium of equipment, materials, media, methods, the design process and more!

Best Practices For Graphic Designers Grids And Page Layouts

Author : Amy Graver
ISBN : 9781592537853
Genre : Design
File Size : 70. 14 MB
Format : PDF, ePub, Docs
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This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.

Visual Strategies

Author : Felice Frankel
ISBN : 9780300176445
Genre : Design
File Size : 73. 63 MB
Format : PDF, ePub
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Helps scientists and engineers to communicate research results by showing how to create effective graphics for use in journal submissions, grant proposals, conference posters, presentations and more.

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