the dominant influence of marketing in the 21st century

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The Dominant Influence Of Marketing In The 21st Century

Author : P. Kitchen
ISBN : 9781137322630
Genre : Business & Economics
File Size : 89. 7 MB
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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Competing For Global Dominance

Author : Jack S. Katz
ISBN : 9781607730439
Genre : Business & Economics
File Size : 38. 67 MB
Format : PDF
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'Competing for Global Dominance' sets the stage for a new paradigm required for growth of the globalized market in the 21st century and outlines the issues that entrepreneurs and businesses will face as they compete for survival in a world marketplace no longer hindered by time and distance. As the Silicon Valley success model moves into its adolescence and transforms its methodology as demonstrated on web sites such as Facebook, YouTube, LinkIn, LinkSV, Twitter, and Ecademy which allow groups of individuals and businesses from around the world to meet, communicate and collaborate to expand their influence and market share by developing new ways of doing business. But before this can be effectively accomplished, a new approach needs to be established for how to compete, grow and survive in this new globalized environment. Many governments, educational and private organizations have tried to duplicate the success of Silicon Valley with limited degrees of success, most without really understanding the new dynamics of global competition and how to enter new markets. This book shows the thought leadership from a practitioners viewpoint who works with entrepreneurs and companies from around the world to position them for survival and expansion in the new world of globalization.

Linking Research And Marketing Opportunities For Pulses In The 21st Century

Author : R. Knight
ISBN : 9789401143851
Genre : Science
File Size : 84. 33 MB
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Proceedings of the Third International Food Legumes Research Conference

Finance And Society In 21st Century China

Author : Junie T. Tong
ISBN : 9781317135227
Genre : Business & Economics
File Size : 72. 88 MB
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In this revealing book Junie Tong reflects on the role of banking and finance in China. The author adopts a critical perspective that views the societal as well as economic functioning of banking and finance. Finance and Society in 21st Century China considers how far the modern economy is disconnected from Chinese culture and history and the problems this separation may cause. She questions the common assumption that China has outgrown its reliance on its Western counterparts. The author believes that the country is still very much dependent on exports and foreign investments and any radical or rapid reduction in either would have serious adverse consequences for China's sustainable economic growth. To provide a model for 'finance and society' that integrates culture and economy, Tong draws on the seminal work of Belgian economist, banker and social commentator, Bernard Lietaer, who has focused on cultural forces and the future of money in the world, generally. Using representative case studies for illustration, Tong applies Lietaer's work in a specifically Chinese context, highlighting the need to root finance and enterprise in the rhythms and forces within Chinese culture to avoid future chaos and achieve socio-economic stability in a country now so critical to global well-being.

Global Perspectives In Marketing For The 21st Century

Author : Ajay K. Manrai
ISBN : 9783319173566
Genre : Business & Economics
File Size : 63. 38 MB
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This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Challenge Of Global Capitalism

Author : Robert Gilpin
ISBN : 9780691186474
Genre : Business & Economics
File Size : 64. 78 MB
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The United States And The Korean Peninsula In The 21st Century

Author : Tae-Hwan Kwak
ISBN : 0754648133
Genre : Political Science
File Size : 84. 67 MB
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This volume examines the political, security and economic aspects of the relations between the US and both the Republic of Korea and the Democratic People's Republic of Korea. The volume focuses in particular on the current status, salient issues and future prospects.

Modern Monopolies

Author : Alex Moazed
ISBN : 9781250091895
Genre : Business & Economics
File Size : 75. 65 MB
Format : PDF
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people. The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years. In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.

Competition Rules For The 21st Century

Author : Ky P. Ewing
ISBN : 9789041120069
Genre : Law
File Size : 63. 12 MB
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The global adoption of free market economies has unleashed the age-old forces of greed seeking private advantage, while governments are adopting conflicting competition rules to protect consumers. Harmonizing the world's competition regimes is a critical challenge. Both private conduct and government intervention can harm consumer welfare. Tracing both legal and economic thinking over the past centuries, this book by a former U.S. Antitrust Division official and Chair of the ABA's Section of Antitrust Law, distils the lessons we can learn and the mistakes we can avoid. Provocatively suggesting priorities that may challenge the global $11 billion 'antitrust industry,' the book proposes ten principles that will assist in designing effective but harmonious competition regimes for the world and invites further discourse as the International Competition Network of some 75 government agencies is beginning convergence efforts at the start of this Twenty-First Century. the Preface from Deputy Assistant Attorney General William Kolasky, the United States Antitrust Division's chief spokesman on international competition issues, calls the book 'excellent' and 'an important contribution' and the principles 'sound,' suggesting that the International Competition Network begin 'implementing principles for sound substantive antitrust enforcement of the kind Ky proposes.'

Reading Hayek In The 21st Century

Author : Theo Papaioannou
ISBN : 9780230301627
Genre : Philosophy
File Size : 21. 53 MB
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This book offers a new radical reading of Hayek in the 21st century. It investigates the moral dimension of his political theory, arguing that it is based on the methodological implications of an epistemologically founded concept of morality. This concept is about the recognition and respect of the natural limits of human knowledge. The moral dimension of Hayek's theory consists of the process of spontaneity and evolution. This process excludes but also requires substantive politics. The moral exclusion of substantive politics undermines freedom and equality in the market, relativising commutative justice and legitimating the minimal state only from the point of view of its legality. Therefore, such politics is also required for preserving and maintaining the market institutions in terms of liberalism. This dualism is due to the fact that, despite Hayek's neo-liberal rhetoric, the process of spontaneity and evolution cannot by itself be safeguarded against coercion, inequality and injustice.

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