the dominant influence of marketing in the 21st century

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The Dominant Influence Of Marketing In The 21st Century

Author : P. Kitchen
ISBN : 9781137322630
Genre : Business & Economics
File Size : 25. 36 MB
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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Linking Research And Marketing Opportunities For Pulses In The 21st Century

Author : R. Knight
ISBN : 9789401143851
Genre : Science
File Size : 84. 47 MB
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Proceedings of the Third International Food Legumes Research Conference

Understanding Global Skills For 21st Century Professions

Author : Douglas Bourn
ISBN : 9783319976556
Genre :
File Size : 21. 8 MB
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Finance And Society In 21st Century China

Author : Junie T. Tong
ISBN : 9781317135227
Genre : Business & Economics
File Size : 33. 38 MB
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In this revealing book Junie Tong reflects on the role of banking and finance in China. The author adopts a critical perspective that views the societal as well as economic functioning of banking and finance. Finance and Society in 21st Century China considers how far the modern economy is disconnected from Chinese culture and history and the problems this separation may cause. She questions the common assumption that China has outgrown its reliance on its Western counterparts. The author believes that the country is still very much dependent on exports and foreign investments and any radical or rapid reduction in either would have serious adverse consequences for China's sustainable economic growth. To provide a model for 'finance and society' that integrates culture and economy, Tong draws on the seminal work of Belgian economist, banker and social commentator, Bernard Lietaer, who has focused on cultural forces and the future of money in the world, generally. Using representative case studies for illustration, Tong applies Lietaer's work in a specifically Chinese context, highlighting the need to root finance and enterprise in the rhythms and forces within Chinese culture to avoid future chaos and achieve socio-economic stability in a country now so critical to global well-being.

The United States And The Korean Peninsula In The 21st Century

Author : Tae-Hwan Kwak
ISBN : 0754648133
Genre : Political Science
File Size : 81. 40 MB
Format : PDF
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This volume examines the political, security and economic aspects of the relations between the US and both the Republic of Korea and the Democratic People's Republic of Korea. The volume focuses in particular on the current status, salient issues and future prospects.

Understanding Mergers And Acquisitions In The 21st Century

Author : K. McCarthy
ISBN : 9781137278074
Genre : Business & Economics
File Size : 37. 57 MB
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The first volume to explore mergers and acquisitions in the 21st century. The authors systematically introduce, characterize and evaluate these mergers, and discuss the methodologies that can be employed to measure them. They also consider a number of factors relevant to the performance of mergers and acquisitions.

Global Perspectives In Marketing For The 21st Century

Author : Ajay K. Manrai
ISBN : 9783319173566
Genre : Business & Economics
File Size : 85. 93 MB
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This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing

Author : Robert F. Gwinner
ISBN : UCLA:L0050324698
Genre : Marketing
File Size : 59. 39 MB
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Reading Hayek In The 21st Century

Author : Theo Papaioannou
ISBN : 9780230301627
Genre : Philosophy
File Size : 36. 60 MB
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This book offers a new radical reading of Hayek in the 21st century. It investigates the moral dimension of his political theory, arguing that it is based on the methodological implications of an epistemologically founded concept of morality. This concept is about the recognition and respect of the natural limits of human knowledge. The moral dimension of Hayek's theory consists of the process of spontaneity and evolution. This process excludes but also requires substantive politics. The moral exclusion of substantive politics undermines freedom and equality in the market, relativising commutative justice and legitimating the minimal state only from the point of view of its legality. Therefore, such politics is also required for preserving and maintaining the market institutions in terms of liberalism. This dualism is due to the fact that, despite Hayek's neo-liberal rhetoric, the process of spontaneity and evolution cannot by itself be safeguarded against coercion, inequality and injustice.

Contending With Destiny

Author : Denis Benn
ISBN : 9789766370091
Genre : History
File Size : 23. 42 MB
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"At the beginning of the 21st Century, the Caribbean faces a number of fundamental challenges which will require creative responses from the countries in the region. Contending with Destiny: The Caribbean in the 21st Century reflects the views of some of the leading minds in the region on possible approaches for responding to these challenges. The book captures the rich array of ideas practical proposals presented by three Caribbean prime ministers, scholars, policymakers in both the public and private sectors, the NGO community and representatives of regional institutions. All but one of the papers featured in this publication were presented at the Conference on the Caribbean in the 21st Century organised by the University of the West Indies in cooperation with the CARICOM Secretariat and the Caribbean Development Bank in September 1999. "

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