the data and analytics playbook proven methods for governed data and analytic quality

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The Data And Analytics Playbook

Author : Lowell Fryman
ISBN : 9780128025475
Genre : Computers
File Size : 40. 32 MB
Format : PDF, ePub, Mobi
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The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration. The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it. In addition, they discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and the ways they can be mapped to leverage playbook data governance throughout the organization. Provides a mature and proven playbook approach (methodology) to enabling data governance that supports agile implementation Features specific examples of current industry challenges in enterprise risk management, including anti-money laundering and fraud prevention Describes business benefit measures and funding approaches using exposure based cost models that augment risk models for cost avoidance analysis and accelerated delivery approaches using data integration sprints for application, integration, and information delivery success

Competing With High Quality Data

Author : Rajesh Jugulum
ISBN : 9781118416495
Genre : Business & Economics
File Size : 83. 54 MB
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Create a competitive advantage with data quality Data is rapidly becoming the powerhouse of industry, but low-quality data can actually put a company at a disadvantage. To be used effectively, data must accurately reflect the real-world scenario it represents, and it must be in a form that is usable and accessible. Quality data involves asking the right questions, targeting the correct parameters, and having an effective internal management, organization, and access system. It must be relevant, complete, and correct, while falling in line with pervasive regulatory oversight programs. Competing with High Quality Data: Concepts, Tools and Techniques for Building a Successful Approach to Data Quality takes a holistic approach to improving data quality, from collection to usage. Author Rajesh Jugulum is globally-recognized as a major voice in the data quality arena, with high-level backgrounds in international corporate finance. In the book, Jugulum provides a roadmap to data quality innovation, covering topics such as: The four-phase approach to data quality control Methodology that produces data sets for different aspects of a business Streamlined data quality assessment and issue resolution A structured, systematic, disciplined approach to effective data gathering The book also contains real-world case studies to illustrate how companies across a broad range of sectors have employed data quality systems, whether or not they succeeded, and what lessons were learned. High-quality data increases value throughout the information supply chain, and the benefits extend to the client, employee, and shareholder. Competing with High Quality Data: Concepts, Tools and Techniques for Building a Successful Approach to Data Quality provides the information and guidance necessary to formulate and activate an effective data quality plan today.

Data Strategy

Author : Sid Adelman
ISBN : UOM:39015061432053
Genre : Computers
File Size : 64. 42 MB
Format : PDF, ePub, Docs
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Without a data strategy, the people within an organization have no guidelines for making decisions that are absolutely crucial to the success of the IT organization and to the entire organization. The absence of a strategy gives a blank check to those who want to pursue their own agendas, including those who want to try new database management systems, new technologies (often unproven), and new tools. This type of environment provides no hope for success. Data Strategy should result in the development of systems with less risk, higher quality systems, and reusability of assets. This is key to keeping cost and maintenance down, thus running lean and mean. Data Strategy provides a CIO with a rationale to counter arguments for immature technology and data strategies that are inconsistent with existing strategies. This book uses case studies and best practices to give the reader the tools they need to create the best strategy for the organization.

Get Governed

Author : Morgan Templar
ISBN : 069295175X
Genre : Data protection
File Size : 47. 84 MB
Format : PDF, ePub
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"Get Governed" is the textbook for data governance professionals. Templar delivers complex information in an approachable style while offering the most accurate and easy to comprehend path toward proper and complete Data Governance for businesses of all sizes and types. Templar quickly conveys why governance matters and how it benefits your organization. No other book on Data Governance provides such a clear roadmap to success while keeping you awake and entertained with stories of how Data Governance has made a difference in the lives of customers and employees. With millions of data points changing every day, there is no time to waste. It is time to Get Governed! ADVANCED PRAISE: "Because data has quietly and quickly reached a critical mass of volume and complexity, the immense opportunities we seek with it can only be achieved when matched with a process of refining it to the few elements among the many that deserve the title 'asset.' "Morgan is sharing how data presents endless opportunities once the right structure, leadership, conversations and cultural shift begin to take place. Whether you picked up this book for curiosity or because you are now responsible for delivering Data Governance to an organization, "Get Governed" is a well-composed guide that will change the way you think about the problem. Morgan thoughtfully lays out the reasons for Data Governance, the setup, the buy-in, the proof-points and the successes and failures to learn from. Morgan takes you on this journey in such an approachable manner that average people and experienced data management professionals alike can all reap the benefits of her experience and knowledge. Data Governance can be broken down into driving value for three core objectives: Analytics and Insights, Operational Excellence and Compliance & Reporting. Use cases related to each define a reason for why data must be trusted and the means for how it must be governed to deliver trust. "This next era of business is only going to be successful by embracing data governance and the importance of the trusted insight you will gain." - Marie Klok Crump, COO, Datum "Healthcare organizations are just starting to realize the potential value of the data they are sitting on, and 'Get Governed' explains both the "why" and the "how" to help organizations find the hidden value of those data assets. Whether you're just getting started, or have been in information management for years, "Get Governed" provides a practical, down-to-earth guide to get your organization on the right path to effective data governance." - Glen Schuster, Founder and Principal, Skrymir Data Strategies; Former CTO of Centene Corporation. "This book provides a unique perspective on the missing link in many organizations' data strategies - Governance. Governance is not just about control and decision making; it's how you enable the effective use of Data and Information to drive value and align it to the stakeholders which companies serve. As data consumption continues to grow exponentially, putting in place the right governance processes is critical. 'Get Governed' helps put some context and structure around these efforts." - Bill Fandrich, SVP and CIO Blue Cross Blue Shield of Michigan.

Big Data Big Analytics

Author : Michael Minelli
ISBN : 9781118239155
Genre : Business & Economics
File Size : 41. 26 MB
Format : PDF, Mobi
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Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.) Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.

Global Business Intelligence

Author : J Mark Munoz
ISBN : 9781315471112
Genre : Business & Economics
File Size : 90. 51 MB
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Global Business Intelligence refers to an organization’s ability to gather, process and analyze pertinent international information in order to make optimal business decisions in a timely manner. With a challenging economic and geopolitical environment, companies and executives need to be adept at information gathering in order to manage emerging challenges and gain competitive advantages. This book Global Business Intelligence assembles a cast of international experts and thought leaders and explores the implications of business intelligence on contemporary management. Global Business Intelligence will be a key resource for researchers, academics, students and policy makers alike in the fields of International Business & Management, Business Strategy, and Geopolitics as well as related disciplines like Political Science, Economics, and Geography.

People Analytics In The Era Of Big Data

Author : Jean Paul Isson
ISBN : 9781119233169
Genre : Business & Economics
File Size : 52. 68 MB
Format : PDF, ePub
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Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analytics. Written by the Global Vice President of Business Intelligence and Predictive Analytics at Monster Worldwide, this book is packed full of actionable insights to help you source, recruit, acquire, engage, retain, promote, and manage the exceptional talent your organization needs. With a unique approach that applies analytics to every stage of the hiring process and the entire workforce planning and management cycle, this informative guide provides the key perspective that brings analytics into HR in a truly useful way. You're already inundated with disparate employee data, so why not mine that data for insights that add value to your organization and strengthen your workforce? This book presents a practical framework for real-world talent analytics, backed by groundbreaking examples of workforce analytics in action across the U.S., Canada, Europe, Asia, and Australia. Leverage predictive analytics throughout the hiring process Utilize analytics techniques for more effective workforce management Learn how people analytics benefits organizations of all sizes in various industries Integrate analytics into HR practices seamlessly and thoroughly Corporate executives need fact-based insights into what will happen with their talent. Who should you hire? Who should you promote? Who are the top or bottom performers, and why? Who is at risk to quit, and why? Analytics can provide these answers, and give you insights based on quantifiable data instead of gut feeling and subjective assessment. People Analytics in the Era of Big Data is the essential guide to optimizing your workforce with the tools already at your disposal.

The Chief Data Officer S Playbook

Author : Caroline Carruthers
ISBN : 9781783302574
Genre : Business & Economics
File Size : 61. 74 MB
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The new and rapidly expanding role of the Chief Data Officer (CDO) is of significant interest and relevance to organisations and data professionals internationally. Written by two practicing CDOs, this new book offers a jargon-free, practical guide to making better decisions based on data. Content covered includes: - why does any organisation need a CDO? - the secret ingredients of the successful CDO - avoiding the hype cycle - building the CDO team - who leads the technology? - the CDO and data governance: enablement not red tape. This book will offer key insights for CDOs looking to understand their position better, for aspiring CDOs and data officers looking at career progression, for those recruiting CDOs, and offers essential knowledge for anyone else operating in the current data environment.

The Online Advertising Playbook

Author : Joe Plummer
ISBN : 0470140356
Genre : Business & Economics
File Size : 37. 48 MB
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Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

40 Days Of Dating

Author : Jessica Walsh
ISBN : 9781613127155
Genre : Self-Help
File Size : 59. 4 MB
Format : PDF, Kindle
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When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit—could the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since. Note: 40 Days of Dating has a special binding that allows it to open very flat by attaching the endpapers to the inside covers.

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