the bauhaus and public relations communication in a permanent state of crisis routledge research in public relations

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The Bauhaus And Public Relations

Author : Patrick Rössler
ISBN : 9781136222108
Genre : Language Arts & Disciplines
File Size : 47. 10 MB
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This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

Public Relations And The Public Interest

Author : Jane Johnston
ISBN : 9781317568858
Genre : Language Arts & Disciplines
File Size : 31. 47 MB
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In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

Relationship Building In Public Relations

Author : Petra Theunissen
ISBN : 9781317293491
Genre : Language Arts & Disciplines
File Size : 81. 56 MB
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This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

The Moral Compass Of Public Relations

Author : Brigitta R. Brunner
ISBN : 9781317295204
Genre : Language Arts & Disciplines
File Size : 85. 78 MB
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The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.

Public Relations In The Nonprofit Sector

Author : Richard D. Waters
ISBN : 9781317636915
Genre : Language Arts & Disciplines
File Size : 60. 39 MB
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Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Praxis Grounded Theory

Author : Christian Pentzold
ISBN : 9783658159993
Genre : Language Arts & Disciplines
File Size : 29. 57 MB
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Dieser Band ist ein Lehr- und Arbeitsbuch für theoriegenerierendes Forschen. Die Beiträge erklären Prinzipien der Grounded Theory und diskutieren deren methodisch fundierte Durchführung und Darstellung im Rahmen empirischer Vorhaben. An Beispielen aus der Forschungspraxis wird gezeigt, wie sich Methodologie und Verfahrensrahmen der Grounded Theory zur Analyse medienbezogener Lebenswelten einsetzen lassen.

Die Magischen Kan Le

Author : Marshall McLuhan
ISBN : 3430164044
Genre : Communication
File Size : 65. 2 MB
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Der Ewige Gast

Author : Can Merey
ISBN : 9783641218485
Genre : Biography & Autobiography
File Size : 59. 32 MB
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Tosun ist der Sohn eines Istanbuler Papierfabrikanten, im Herbst 1958 kommt der junge Türke nach Deutschland – noch vor den Gastarbeitern. Nach dem Studium heiratet er Maria, die von einem bayerischen Bauernhof stammt, und gründet eine Familie, in der nur Deutsch gesprochen wird. Tosun wird Manager in einer deutschen Firma und deutscher Staatsbürger. Er beginnt, auf Deutsch zu träumen, und sogar sein Gaumen passt sich deutschen Gepflogenheiten an: Er entwickelt eine Vorliebe für Schweinebraten und Weißbier. Doch heute, sechzig Jahre später, zieht Tosun eine ernüchternde Bilanz. Zwar hat er alles unternommen, um sich zu integrieren. Dennoch wurde ihm immer wieder bedeutet, dass er weniger wert sei als ein „echter“ Deutscher. Ganz anders erging es seiner Schwester, die damals in die USA auswanderte – und dort nie Diskriminierung erfuhr. Anschaulich und differenziert erzählt der Journalist Can Merey die Geschichte seines Vaters. Nach der Lektüre erscheint das Leben der drei Millionen Deutschtürken in neuem Licht - und die komplexe Beziehung Deutschlands zur Türkei.

Partners In Design

Author : Donald Albrecht
ISBN : 3897904969
Genre :
File Size : 76. 96 MB
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-Comprehensive essays and series of photos trace how modernism found its way into the American cultural landscape As the 1930s began, Alfred H. Barr Jr., founder of the Museum of Modern Art in New York, and Philip Johnson, distinguished architect, brought the principles of the Bauhaus to America - even before exiles from Nazi Germany fully established the idea of architecture and furnishings as a functional whole in the United States. Barr's organization of the museum reflected the departmental structure of the Bauhaus, elevating architecture, graphic design, utilitarian furniture design, industrial design, photography and film to be on an equal footing with painting and sculpture, and endorsing all to be recognized as art. Barr and Johnson curated exceptional exhibitions such as Modern Architecture, International Exhibition (1932) and Machine Art (1934) at MoMA and created modern interiors in private living quarters. In this book, comprehensive essays and series of photos trace how modernism found its way into the American cultural landscape. Text in German.

Architektur Ohne Architekten

Author : Bernard Rudofsky
ISBN : 3701705658
Genre :
File Size : 65. 73 MB
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