the advertising solution influence prospects multiply sales and promote your brand

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The Advertising Solution

Author : Craig Simpson
ISBN : 9781613083512
Genre : Business & Economics
File Size : 43. 55 MB
Format : PDF, Kindle
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Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Integrated Marketing Communication

Author : Jerome M. Juska
ISBN : 9781315526799
Genre : Business & Economics
File Size : 60. 87 MB
Format : PDF, ePub
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This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.


Author : Brian Kurtz
ISBN : 9781401956769
Genre : Business & Economics
File Size : 60. 38 MB
Format : PDF, Mobi
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Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: * The 4 Pillars of Being Extraordinary * The 5 Principles of why "Original Source" matters * The 7 Characteristics that are present in every world class copywriter * Multiple ways to track the metrics that matter in every campaign and every medium, online and offline * Why customer service and fulfillment are marketing functions * That the most important capital you own has nothing to do with money * And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Small Business Marketing For Dummies

Author : Paul Lancaster
ISBN : 9781118730751
Genre : Business & Economics
File Size : 74. 43 MB
Format : PDF, ePub
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Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business

Business Marketing

Author :
ISBN : UOM:35128001552023
Genre : Industrial marketing
File Size : 77. 34 MB
Format : PDF, ePub
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Industrial Marketing

Author :
ISBN : MINN:319510012334882
Genre : Advertising
File Size : 54. 23 MB
Format : PDF, ePub
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Grow Your Business With Desktop Marketing

Author : Steve Morgenstern
ISBN : UVA:X002780311
Genre : Database marketing.
File Size : 50. 26 MB
Format : PDF, ePub, Mobi
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Outlines strategies and techniques for developing an effective marketing plan using a desktop computer.

Advertising Agency And Advertising Selling

Author :
ISBN : MINN:31951001908202Q
Genre : Advertising
File Size : 53. 46 MB
Format : PDF, ePub, Docs
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Author : Editors Of Perseus Publishing
ISBN : UOM:39015055887098
Genre : Business & Economics
File Size : 75. 61 MB
Format : PDF, ePub
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Offers essays by more than 150 top business leaders that cover a range of topics pertaining to management, as well as biographical information, a world almanac with twenty-six industry sector surveys, and profiles of 150 countries.

Selling Power

Author :
ISBN : IND:30000117315899
Genre : Sales management
File Size : 35. 72 MB
Format : PDF, ePub, Docs
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