telecommunications management lea telecommunications series

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Telecommunications Management

Author : Richard Gershon
ISBN : 9781135677275
Genre : Business & Economics
File Size : 81. 37 MB
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Telecommunications And Business Strategy

Author : Richard A. Gershon
ISBN : 9780805862485
Genre : Business & Economics
File Size : 81. 23 MB
Format : PDF, ePub
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Public Relations Law

Author : L. Marie Parkinson
ISBN : 9781135859473
Genre : Business & Economics
File Size : 80. 28 MB
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This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

From Rural Village To Global Village

Author : Heather E. Hudson
ISBN : 9781135599713
Genre : Business & Economics
File Size : 62. 57 MB
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From Rural Village to Global Village: Telecommunications for Development in the Information Age examines the role of information and communication technologies (ICTs) on both the macro level--societal, socio-economic, and governmental--and sector level--education, health, agriculture, entrepreneurship--emphasizing rural and developing regions. Author Heather E. Hudson examines the potential impact of ICTs by reviewing the existing research and adding her own findings from extensive fieldwork in ICT planning and evaluation. The volume includes case studies demonstrating innovative applications of ICTs plus chapters on evaluation strategies and appropriate technologies. She also analyzes the policy issues that must be addressed to facilitate affordable ICT access in rural and developing regions. This discussion relates to the larger “digital divide” issue, and the impact that access to communication technology--or the lack of it--has on communities and societies. This comprehensive volume is a valuable resource for scholars, professionals, researchers, and students in telecommunications law and policy, media economics, international communication, and communication and development fields. It is also suitable for use as an advanced-level text in these areas.

Crc Handbook Of Modern Telecommunications Second Edition

Author : Patricia A. Morreale
ISBN : 1420078089
Genre : Technology & Engineering
File Size : 60. 67 MB
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Addressing the most dynamic areas of the ever-changing telecommunications landscape, the second edition of the bestselling CRC Handbook of Modern Telecommunications once again brings together the top minds and industry pioneers in wireless communication networks, protocols, and devices. In addition to new discussions of radio frequency identification (RFID) and wireless sensor networks, including cognitive radio networks, this important reference systematically addresses network management and administration, as well as network organization and governance, topics that have evolved since the development of the first edition. Extensively updated and expanded, this second edition provides new information on: Wireless sensor networks RFID Architectures Intelligent Support Systems Service delivery integration with the Internet Information life cycle and service level management Management of emerging technologies Web performance management Business intelligence and analytics The text details the latest in voice communication techniques, advanced communication concepts, network organization, governance, traffic management, and emerging trends. This comprehensive handbook provides telecommunications professionals across all fields with ready access to the knowledge they require and arms them with the understanding of the role that evolving technologies will play in the development of the telecommunications systems of tomorrow.

Media Law And Ethics

Author : Roy L. Moore
ISBN : 9781351982900
Genre : Language Arts & Disciplines
File Size : 45. 63 MB
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Media Law and Ethics is a comprehensive overview and a thoughtful introduction to media law principles and cases as well as related ethical concerns relevant to the practice of professional communication. This is the fi rst textbook to explicitly integrate both media law and ethics within one volume. Since it integrates both current law and ethical queries, it is ideal for both undergraduate and graduate courses in media law and ethics. Co-author Kyu Ho Youm expands this edition’s international scope, updating and broadening his chapter on international and foreign law. The book also covers the most timely and controversial issues in modern American media. The new fi fth edition has been updated with current events and discusses the potential impact they have.

Shaping American Telecommunications

Author : Christopher H. Sterling
ISBN : 9781135690649
Genre : Computers
File Size : 38. 86 MB
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Shaping American Telecommunications examines the technical, regulatory, and economic forces that have shaped the development of American telecommunications services. This volume is both an introduction to the basic technical, economic, and regulatory principles underlying telecommunications, and a detailed account of major events that have marked development of the sector in the United States. Beginning with the introduction of the telegraph and continuing through to current developments in wireless and online services, authors Christopher H. Sterling, Phyllis W. Bernt, and Martin B.H. Weiss explain each stage of telecommunications development, examining the interplay among technical innovation, policy decisions, and regulatory developments. Offering an integrated treatment of the interplay among technology, policy, and economics as key factors defining the development of the telecommunications sector in the United States, this volume also provides: *background material to facilitate understanding of each sector; *contexts for many so-called "new" issues, problems, and trends, demonstrating origins from years or decades in the past; and *careful annotation, documentation, and reference tables to enable further research on the topics discussed. This unique multidisciplinary approach provides a balanced view of U.S. telecommunications history, in context with relevant economic, legal, social, and technical analyses. As such, it is essential reading for advanced students in telecommunications needing to understand how the telecommunications industry and service developed to its current form. The volume will also serve as a supplemental text in courses on telecommunications regulation, and it will be of value to professionals in the field seeking context and background for their daily work.

Competitive Strategy For Media Firms

Author : Sylvia M. Chan-Olmsted
ISBN : 9781135617134
Genre : Business & Economics
File Size : 40. 57 MB
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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

Analyzing Media Messages

Author : Daniel Riff
ISBN : 9781135912086
Genre : Language Arts & Disciplines
File Size : 52. 27 MB
Format : PDF
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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Media Diversity And Localism

Author : Philip M. Napoli
ISBN : 9781135250966
Genre : Law
File Size : 23. 38 MB
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Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives. Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics: *media ownership and media diversity and localism; *conceptual and methodological issues in assessing media diversity and localism; *minorities, media, and diversity; and *contextualizing media diversity and localism: audience behavior and new technologies. This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.

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