target the unconscious the modern psychology of rhetoric for the plaintiff s lawyer

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Target The Unconscious

Author : Mark Swendsen
ISBN : 1540488861
Genre :
File Size : 63. 32 MB
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Modern psychology has proven that decisions are made in the unconscious, and only later expressed in the conscious mind. For 2400 years, great lawyers have been using techniques of rhetoric that target the unconscious, and mediocre lawyers have been losing to them because of it. In this book, classic techniques of rhetoric are merged with the modern behavior modification of Pavlov and B. F. Skinner, the conversational hypnotic suggestions of Milton Erickson, M.D., NLP (Neurolinguistic Programming), as well as the appeal to the survival instinct of the unconscious. This book shows, step by step, how appeals are made directly to the unconscious, as well as how they have always been made directly to the unconscious by great lawyers--and how you can use this technology to achieve the judgments and settlements you have always dreamed of. --Mark D. Swendsen, Sr.Mark D. Swendsen, Sr. has been a California lawyer for four decades, and is a former hostage negotiator. Plaintiff trial lawyers have hundreds of books, video's and seminars to choose from in their effort to become better advocates, but this book is an encyclopedia of winning techniques. Here, in one volume, you will find the background, explanation and practical application of techniques that target your message to the unconscious mind. This is a book every trial lawyer should own. --Paul N. LuveraPAUL N. LUVERA practiced plaintiff's trial work for over fifty years. He is the only lawyer from Washington State to be inducted into the National Trial Lawyers Hall of Fame. For twenty years he was an invited lecturer at the Spence Trial College. He has set multimillion dollar verdict records in three states Luvera served as president of the Inner Circle of Advocates & Washington State Trial Lawyers Association and is a member of the American College of Trial Lawyers, International Academy of Trial Lawyers, American Board of Trial Advocates, and the International Society of Barristers. His awards include Trial Lawyer of the Year; the Lifetime Achievement Award the Pillar of Justice Award & Gonzaga University Distinguished Alumni Award.

How Leading Lawyers Think

Author : Randall Kiser
ISBN : 3642204848
Genre : Law
File Size : 55. 17 MB
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In this book, 78 leading attorneys in California and New York describe how they evaluate, negotiate and resolve litigation cases. Selected for their demonstrated skill in predicting trial outcomes and knowing when cases should be settled or taken to trial, these attorneys identify the key factors in case evaluation and share successful strategies in pre-trial discovery, negotiation, mediation, and trials. Integrating law and psychology, the book shows how skilled attorneys mentally frame cases, understand jurors’ perspectives, develop persuasive themes and arguments and achieve exceptional results for clients.

Legal Blame

Author : Neal Feigenson
ISBN : 155798834X
Genre : Law
File Size : 77. 23 MB
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Annotation Legal Blame sheds new light on how jurors try to do justice in the wake of accidents and reveals much about the overall psychology of jury decision making. Neal Feigenson, a professor of law, offers an illuminating framework for how jurors use their common sense, together with the law and the facts, to produce what the author refers to as "total justice." This book will appeal to lawyers, expert witnesses, practicing students, and academics, as well as anyone who is interested in learning about the psychology of legal persuasion.


Author : Richard Gabriel
ISBN : 0425269728
Genre : Law
File Size : 44. 93 MB
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A leading trial consultant gives an inside look at the courtroom and justice system that explains how some of the most controversial verdicts in recent times came to be. There are the courtroom scenes we see on TV, and then there’s the truth about what happens behind the scenes—and inside the minds of the players. Drawing on more than thirty years of experience, Richard Gabriel provides firsthand accounts of his work on high-profile cases, offering unique insights on our justice system and those who shape it: the defendants, prosecutors, judges, witnesses, journalists, and the most important people in the room: the jury. An expert on court psychology and communication, Gabriel discusses his work on cases ranging from Casey Anthony to Enron and O.J. Simpson to Whitewater, in a book that will enlighten you about justice in America today.

Mistaken Identification

Author : Brian L. Cutler
ISBN : 0521445728
Genre : Law
File Size : 70. 5 MB
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Examines traditional safeguards against mistaken eyewitness identification.

In The Court Of Public Opinion

Author : James F. Haggerty
ISBN : 9780471468288
Genre : Business & Economics
File Size : 36. 65 MB
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The Life Of The Law

Author : Laura Nader
ISBN : 9780520229884
Genre : Law
File Size : 51. 84 MB
Format : PDF
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Nader traces the evolution of the plaintiff's role in the United States in the second half of the twentieth century and convincingly argues that the atrophy of the plaintiff's power during this period undermines democracy.".

Theatre Of The Rule Of Law

Author : Stephen Humphreys
ISBN : 9781139495332
Genre : Law
File Size : 38. 22 MB
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Theatre of the Rule of Law presents a sustained critique of global rule of law promotion - an expansive industry at the heart of international development, post-conflict reconstruction and security policy today. While successful in articulating and disseminating an effective global public policy, rule of law promotion has largely failed in its stated objectives of raising countries out of poverty and taming violent conflict. Furthermore, in its execution, this work deviates sharply from 'the rule of law' as commonly conceived. To explain this, Stephen Humphreys draws on the history of the rule of law as a concept, examples of legal export during colonial times, and a spectrum of contemporary interventions by development agencies and international organisations. Rule of law promotion is shown to be a kind of theatre, the staging of a morality tale about the good life, intended for edification and emulation, but blind to its own internal contradictions.

Metaphors And Norms Understanding Copyright Law In A Digital Society

Author :
ISBN : 9789172673359
Genre :
File Size : 80. 6 MB
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Philosophy Rhetoric And The End Of Knowledge

Author : Professor of Sociology Steve Fuller, PhD
ISBN : 9781135618681
Genre : Language Arts & Disciplines
File Size : 23. 98 MB
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In this second edition of Steve Fuller's original work Philosophy, Rhetoric, and the End of Knowledge: A New Beginning for Science and Technology Studies, James Collier joins Fuller in developing an updated and accessible version of Fuller's classic volume. The new edition shifts focus slightly to balance the discussions of theory and practice, and the writing style is oriented to advanced students. It addresses the contemporary problems of knowledge to develop the basis for a more publicly accountable science. The resources of social epistemology are deployed to provide a positive agenda of research, teaching, and political action designed to bring out the best in both the ancient discipline of rhetoric and the emerging field of science and technology studies (STS). The authors reclaim and integrate STS and rhetoric to explore the problems of knowledge as a social process--problems of increasing public interest that extend beyond traditional disciplinary resources. In so doing, the differences among disciplines must be questioned (the exercise of STS) and the disciplinary boundaries must be renegotiated (the exercise of rhetoric). This book innovatively integrates a sophisticated theoretical approach to the social processes of creating knowledge with a developing pedagogical apparatus. The thought questions at the end of each chapter, the postscript, and the appendix allow the reader to actively engage the text in order to discuss and apply its theoretical insights. Creating new standards for interdisciplinary scholarship and communication, the authors bring numerous disciplines into conversation in formulating a new kind of rhetoric geared toward greater democratic participation in the knowledge-making process. This volume is intended for students and scholars in rhetoric of science, science studies, philosophy, and communication, and will be of interest in English, sociology, and knowledge management arenas as well.

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