sustainable enterprise a macromarketing approach

Download Book Sustainable Enterprise A Macromarketing Approach in PDF format. You can Read Online Sustainable Enterprise A Macromarketing Approach here in PDF, EPUB, Mobi or Docx formats.

Sustainable Enterprise

Author : Mark Peterson
ISBN : 9781412998680
Genre : Business & Economics
File Size : 78. 31 MB
Format : PDF
Download : 542
Read : 1273

Download Now

This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the “four Ps” to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.

Issues In Marketing 2013 Edition

Author :
ISBN : 9781490107516
Genre : Business & Economics
File Size : 23. 45 MB
Format : PDF, ePub, Mobi
Download : 170
Read : 981

Download Now

Issues in Marketing / 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Macromarketing. The editors have built Issues in Marketing / 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Macromarketing in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Marketing / 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at

The Interdependent Organization

Author : Rexford H. Draman
ISBN : 9781351285261
Genre : Business & Economics
File Size : 63. 69 MB
Format : PDF
Download : 682
Read : 619

Download Now

The Interdependent Organization provides its readers with a template for the development of an individualized transition plan to guide their journey toward becoming more organizationally sustainable. We as humans tend to rely on our current set of assumptions when we evaluate our actions and their potential impact on the future. With today’s ever-increasing rate of change in technology, our access to information, and cultural interactions (interdependence) around the world, the reliance on old ways of thinking (linear) will not allow us to effectively transition into the systems-based world of tomorrow. The Interdependent Organization presents a deeper understanding of the financial, operational, and cultural crossroads we are facing as a planet, and introduces a systems-based transitional path that individuals, organizations, and societies can draw on to move towards a more holistic and sustainable future. The book provides readers with the necessary understanding and insight into systems, systems-thinking, and the use of systems-based business tools to guide the sustainability journey while producing a positive impact to the organization’s bottom-line, its employee engagement, and its stakeholders’ expectations in each of the journey's three stages. The journey begins with the adoption of simple yet powerful systems-based tools for managing the organization’s operations and projects. These proven tools provide increased productivity with a proven bottom-line improvement that exceeds 30%. This introduction to systems-based tools and thinking provides the organization with the time to become more familiar with this new way of thinking and making business decisions before they expand their exposure to broader, more complex systems-based and sustainable practices. The second stage of this journey is focused on introducing new tools and practices to insure a consistent set of measures are used across the organization. The third and final stage focuses on aligning the organization’s people-management practices.

Tourism S Potential As A Sustainable Development Strategy

Author : World Tourism Organization
ISBN : MINN:31951D02646127R
Genre : Business & Economics
File Size : 89. 52 MB
Format : PDF, Mobi
Download : 605
Read : 477

Download Now

Proceedings from the 2004 WTO Tourism Policy Forum held at George Washington University, Washington D.C. on 18-20 October 2004

The Journal Of Tourism Studies

Author :
ISBN : PSU:000069491481
Genre : Tourism
File Size : 57. 84 MB
Format : PDF, ePub
Download : 974
Read : 293

Download Now

Facing Public Interest

Author : Peter Ulrich
ISBN : 9789401103992
Genre : Philosophy
File Size : 64. 69 MB
Format : PDF, ePub
Download : 184
Read : 708

Download Now

Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight. Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented. The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens' groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994.

Macromarketing A Canadian Perspective

Author : Donald N. Thompson
ISBN : UOM:39076006144765
Genre : Business & Economics
File Size : 50. 52 MB
Format : PDF, ePub
Download : 267
Read : 503

Download Now

Handbook Of Markets And Economies

Author : Anthony Pecotich
ISBN : 0765636999
Genre : Business & Economics
File Size : 88. 36 MB
Format : PDF, Kindle
Download : 364
Read : 1301

Download Now

East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.

Enterprise 2 0 The Behavioral Enterprise

Author : Tracy L. Tuten
ISBN : 0313372438
Genre : Electronic commerce
File Size : 21. 94 MB
Format : PDF, Docs
Download : 161
Read : 738

Download Now

Technical Assistance To The Republic Of Indonesia For The Participatory Assessment Of Agricultural Technology Project

Author : Asian Development Bank
ISBN : UOM:39015037486001
Genre : Technology & Engineering
File Size : 53. 78 MB
Format : PDF, Docs
Download : 545
Read : 734

Download Now

Top Download:

Best Books