social media communication concepts practices data law and ethics

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Social Media Communication

Author : Jeremy Harris Lipschultz
ISBN : 9781315388137
Genre :
File Size : 43. 50 MB
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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Social Media Measurement And Management

Author : Jeremy Harris Lipschultz
ISBN : 0815363923
Genre : Dyadic analysis (Social sciences)
File Size : 29. 15 MB
Format : PDF, Mobi
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This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement and producing business outcomes all require emphasis on customers, employees and other stakeholders within paid, earned, social and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.

Social Media Data Extraction And Content Analysis

Author : Hai-Jew, Shalin
ISBN : 9781522506492
Genre : Computers
File Size : 34. 25 MB
Format : PDF, ePub, Mobi
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In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information. Social Media Data Extraction and Content Analysis explores various social networking platforms and the technologies being utilized to gather and analyze information being posted to these venues. Highlighting emergent research, analytical techniques, and best practices in data extraction in global electronic culture, this publication is an essential reference source for researchers, academics, and professionals.

Social Media Electronic Commerce Law

Author :
ISBN : 9781107500532
Genre :
File Size : 22. 31 MB
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Essentials Of Nursing Law And Ethics

Author : Susan J. Westrick
ISBN : 9781449697273
Genre : Law
File Size : 81. 39 MB
Format : PDF, ePub, Docs
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An Updated and Authoritative Resource on Nursing Law and Ethics The Essentials of Nursing Law and Ethics, Second Edition focuses on the legal aspect of Nursing as it relates to patient safety and quality, environmental health and safety, error reduction and ethical boundaries of practice. Other timely topics include the appropriate use of social media by nursing staff. The text is written by a nurse attorney who presents complex topics in an understandable manner while providing accurate and well researched content relevant to the practice. Extensive legal research by the author incorporates the most current relevant professional and legal references including case law. The text is uniquely organized into five major sections including: the law and nursing practice; liability in patient care; documentation issues; employment and the workplace; and ethics. New to this Edition: Professional boundaries and use of social media Quality and safety initiatives in nursing practice, including Quality and Safety Education for Nurses (QSEN) concepts and content, Institute of Medicine (IOM) recommendations Environmental health and safety, including equipment safety Staffing issues and implications for patient safety and liability Workplace issues including factors to consider when accepting assignments, horizontal violence Additional coverage on medication error reduction and safety initiatives Updated content on electronic documentation, communication, and recordkeeping Regulatory processes including state board use of off duty conduct in disciplinary proceedings, and data bank reporting, and remediation as an alternative to discipline Expansion of content on ethical considerations in areas such as assisted suicide, patients rights, and applying the ANA Code of Ethics for Nurses Moral distress and moral courage in ethical decision making Update on the processes for basic legal research Key Features: Test bank featuring NCLEX type questions and rationale A glossary of legal terminology found within the text A Table of Cases for easier access to case law Expanded online resources and scholarly references included at the end of each chapter"

Recordkeeping Ethics And Law

Author : Livia Iacovino
ISBN : 9781402047145
Genre : Business & Economics
File Size : 53. 71 MB
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This book analyses the interrelationship of recordkeeping, ethics and law in terms of existing regulatory models and their application to the Internet. It proposes an Internet model based on the notion of a legal and social relationship as a means of identifying the legal and ethical rights and obligations of recordkeeping participants in networked transactions. It also provides a unique approach to property, access, privacy and evidence for online records.

Case Studies In Organizational Communication

Author : Steve May
ISBN : 9781483332758
Genre : Language Arts & Disciplines
File Size : 37. 9 MB
Format : PDF, Kindle
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The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

Morality And Machines

Author : Stacey L. Edgar
ISBN : 0763717673
Genre : Business & Economics
File Size : 85. 8 MB
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Morality and Machines, Second Edition examines the moral issues that emerge from the influence of computers and technology on society today. The text provides an ethical foundation upon which readers can develop informed opinions about software piracy, computer crimes, artificial intelligence and more. With in-depth analysis of current moral and social problems, this text is an ideal resource for readers interested in philosophy, technological sciences, and computer ethics. This book is unique in that it takes seriously the need to lay a sound ethical basis for dealing with the technology of computers. The first two chapters of the book take on various positions that challenge the possibility of ethics and meet them head-on with counterarguments. The possibility of a viable ethics having been defended, Chapter 3 examines the most promising approaches to ethics, so that the explorer in the new realm with have appropriate tools and, if necessary, weapons at hand. At the end of the chapter, suggestions are given for approaching any ethical problem. Once armed, the adventurer is ready to investigate the various parts of the new country, described in the remaining chapters of the book.

E Marketing

Author : Raymond D. Frost
ISBN : 9781315506517
Genre : Business & Economics
File Size : 83. 27 MB
Format : PDF
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For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)

Advanced Practice Nursing E Book

Author : Ann B. Hamric
ISBN : 9781437720082
Genre : Medical
File Size : 23. 63 MB
Format : PDF
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Covering all advanced practice competencies and roles, this book offers strategies for enhancing patient care and legitimizing your role within today’s health care system. It covers the history of advanced practice nursing, the theory behind the practice, and emerging issues. Offering a comprehensive exploration of advanced practice nursing, this edition also adds a focus on topics including the APN scope of practice, certification, and the ethical and legal issues that occur in clinical practice. The development of all major competencies of advanced practice nursing is discussed: direct clinical practice, consultation, coaching/guidance, research, leadership, collaboration, and ethical decision-making. Advanced practice competencies are discussed in relation to all advanced practice nursing and blended CNS-NP roles (case manager, acute care nurse practitioner), highlighting the shared aims and distinctions of each role. In-depth discussions on educational strategies explain how competencies develop as the nurses’ practice progresses. A chapter on research competencies demonstrates how to use evidence-based research in practice, and how to promote these research competencies to other APNs. A conceptual framework shows the clear relationship between the competencies, roles, and challenges in today’s health care environment. Practical strategies are provided for business management, contracting, and marketing. Comprehensive information covers the essential competencies of the new Doctor of Nursing Practice degree. More exemplars (case studies) provide real-life scenarios showing APN competencies in action. A new chapter shows how to provide reliable and valid data to substantiate your impact and justify equitable reimbursement for APN services, also enhancing your skills in quality improvement strategies, informatics, and systems thinking. Information on telehealth considerations covers the new sources of electronic healthcare information available to patients and describes how to counsel them on using reliable resources.

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