social media communication concepts practices data law and ethics

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Social Media Communication

Author : Jeremy Harris Lipschultz
ISBN : 9781315388137
Genre :
File Size : 59. 78 MB
Format : PDF, ePub, Mobi
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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Social Media Communication

Author : Jeremy Harris Lipschultz
ISBN : 9781315388120
Genre : Social Science
File Size : 23. 38 MB
Format : PDF
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Read : 653

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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Social Media Communication

Author : Jeremy Harris Lipschultz
ISBN : 9781317680604
Genre : Computers
File Size : 80. 14 MB
Format : PDF, ePub, Mobi
Download : 496
Read : 624

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In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at: Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz

Ethics In Public Relations

Author : Kathy Fitzpatrick
ISBN : 9781452236780
Genre : Language Arts & Disciplines
File Size : 83. 87 MB
Format : PDF, ePub, Mobi
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Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Marketing For Cultural Organizations

Author : Bonita M. Kolb
ISBN : 9781136239526
Genre : Business & Economics
File Size : 39. 94 MB
Format : PDF, Mobi
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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.

Haunted Media

Author : Jeffrey Sconce
ISBN : 0822325721
Genre : Social Science
File Size : 90. 30 MB
Format : PDF, Mobi
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Examines the repeated association of new electronic media with spiritual phenomena from the telegraph in the late 19th century to television.

Getting Together

Author : Emory A. Griffin
ISBN : 0877843902
Genre : Psychology
File Size : 31. 69 MB
Format : PDF, ePub
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Em Griffin describes three kinds of groups (task groups, relationship groups and influence groups) and explores their dynamics.

Social Media Campaigns

Author : Carolyn Mae Kim
ISBN : 9781317312888
Genre : Business & Economics
File Size : 72. 73 MB
Format : PDF, Docs
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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

Discourse The Basics

Author : Angela Goddard
ISBN : 9781351757706
Genre : Language Arts & Disciplines
File Size : 24. 20 MB
Format : PDF, Kindle
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Humans are social animals and are constantly interacting with each other through conversation, written communication, symbols and other expressions . Discourse: The Basics is an accessible and engaging introduction to the analysis of those interactions and the many forms and meanings they can take. The book draws on a range of international case studies and examples from literature, political speech, advertising and newspaper articles to address key questions such as: What is discourse? Why are there different approaches to understanding discourse? How are individual interactions connected with the larger discourses that frame our ways of thinking and behaving? How can discourse be analysed and researched? Discourse: The Basics includes subject summaries, a glossary of key terms and suggestions for further reading. It will be of particular relevance to students of language and the social sciences but also useful to all students who are interested in how meanings are made.

Introducing Communication Research

Author : Donald Treadwell
ISBN : 9781483379425
Genre : Language Arts & Disciplines
File Size : 84. 18 MB
Format : PDF
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Introducing Communication Research: Paths of Inquiry helps students understand the communication research process from start to finish. The Third Edition has been updated throughout to explain the Internet and social media as tools and topics for communication research. Streamlined, accessible, and with campus-based research examples that students can relate to, this text guides students through the fundamentals of conducting research and presenting research findings for scholarly, professional, news/media, and web audiences.

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