social marketing changing behaviors for good

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Social Marketing

Author : Nancy R. Lee
ISBN : 9781483324999
Genre : Business & Economics
File Size : 52. 47 MB
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Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Social Marketing

Author : Nancy R. Lee
ISBN : 1452292140
Genre : Business & Economics
File Size : 78. 51 MB
Format : PDF, ePub, Mobi
Download : 618
Read : 1169

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Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Social Marketing

Author : Philip Kotler
ISBN : 3430156467
Genre : Marketing
File Size : 81. 97 MB
Format : PDF, ePub, Docs
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Social Marketing In India

Author : Sameer Deshpande
ISBN : 9788132118671
Genre : Business & Economics
File Size : 33. 10 MB
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This book, an adaptation of Nancy R. Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India’s problems, this book is for you.

Social Marketing

Author : Philip Kotler
ISBN : 0761924345
Genre : Business & Economics
File Size : 60. 81 MB
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This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners. The methodologies in this text have been classroom tested and refined by students who prepared marketing campaigns using this eight step planning process.

Social Marketing To Protect The Environment

Author : Doug McKenzie-Mohr
ISBN : 9781452238531
Genre : Business & Economics
File Size : 61. 30 MB
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Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Heikle Gespr Che

Author : Kerry Patterson
ISBN : 9783709402528
Genre : Law
File Size : 84. 52 MB
Format : PDF
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Der New-York-Times-Bestseller in der 2. Auflage Ob am Arbeitsplatz, in der Partnerschaft, der Familie oder im Freundeskreis, wir alle kommen hin und wieder in die Lage, heikle Dinge offen ansprechen zu müssen. Aber wer führt schon gern Gespräche, bei denen Meinungsverschiedenheiten, Einwände und Ärger vorprogrammiert sind? Viele Menschen schrecken davor zurück, weil sie nicht wissen, wie sie sich in solchen Situationen richtig verhalten sollen. Genau dabei hilft dieses Buch. Der Bestseller liefert praktische Tipps und Techniken und zeigt nun bereits in der zweiten, überarbeiteten Auflage, wie man schwierige Gespräche konstruktiv meistert und auch über unangenehme Themen gelassen diskutiert.

Community And Public Health Education Methods

Author : Bensley
ISBN : 9781284142174
Genre : Medical
File Size : 42. 16 MB
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Updated and revised to keep pace with changes in the field, the fourth edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. This text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle.

Entdecken Sie Ihre St Rken Jetzt

Author : Marcus Buckingham
ISBN : 9783593502526
Genre : Business & Economics
File Size : 34. 85 MB
Format : PDF, Kindle
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Stärken der Mitarbeiter stärken, anstatt ihre Schwächen bekämpfen - das ist es, was Unternehmen erfolgreich macht. Denn wer täglich das tun darf, was er am besten kann, arbeitet am effektivsten. Damit individuelle Stärken einfach identifiziert und gefördert werden können, haben die Autoren den Strengths- Finder entwickelt. Dieser Selbsttest ermittelt die fünf größten persönlichen Stärken. In diesem Bestseller erhalten Führungskräfte und Mitarbeiter fundierte Informationen, wie diese "Top Five" im Arbeitsalltag am besten eingesetzt werden können - für mehr Zufriedenheit, Motivation und Erfolg im Job.

Policymaking For Citizen Behavior Change

Author : Nancy R. Lee
ISBN : 9781315525631
Genre : Political Science
File Size : 75. 80 MB
Format : PDF, Kindle
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Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application. Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

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