social marketing changing behaviors for good

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Social Marketing

Author : Nancy R. Lee
ISBN : 9781483324999
Genre : Business & Economics
File Size : 29. 10 MB
Format : PDF
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Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Social Marketing In India

Author : Sameer Deshpande
ISBN : 9788132118671
Genre : Business & Economics
File Size : 43. 13 MB
Format : PDF, ePub, Docs
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This book, an adaptation of Nancy R. Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India’s problems, this book is for you.

Social Marketing

Author : Philip Kotler
ISBN : 9781412956475
Genre : Business & Economics
File Size : 72. 87 MB
Format : PDF, Mobi
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A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition Features many updated cases and includes current marketing and research highlights Increases focus on international cases and examples Provides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners. Contributors Alan Andreasen Georgetown University, Foreword Carol Bryant University of South Florida, “VERBÔ Summer Scorecard” Carol Cone Cone LLC, “Go Red for Women” Robert Denniston Office of National Drug Control Policy, “Above the Influence: A National Youth Anti-Drug Media Campaign” Rob Donovan Curtin University, Western Australia, “Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence” Sue Eastgard Youth Suicide Prevention Center, “Youth Suicide Prevention” Jeff French National Social Marketing Centre, “Marketing Social Marketing in England” Gerard Hastings Institute for Social Marketing, University of Stirling, UK, “A Fat Chance Pays Off” Steven Honeyman Population Services International, “Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.” Francois Lagarde Social Marketing Consultant, “E-Health Network in Canton Switzerland” Jim Lindenberger University of South Florida, “USDA Food Stamp Media Campaign” Lynne D. Lotenberg Social Marketing Consultant, “Using Storytelling to Deliver Health Messages in Rwanda” Doug McKenzie-Mohr Environmental Psychologist, “Turn It Off: Canada's Anti-Idling Campaign” Patricia McLaughlin American Legacy Foundation, "truth® Campaign" Jim Mintz Centre of Excellence for Public Sector Marketing, “Is Your Family Prepared?”, Public Safety Canada Gregory R. Niblett AED, “Jordan Water Efficiency Program” Bill Novelli AARP, “Don't Vote: Until You Know Where theCandidate Stands” Michael Rothschild University of Wisconsin, “Road Crew: Reducing Alcohol Impaired Driving” Beverly Schwartz Ashoka, “USDA Food Stamp Media Campaign” William A. Smith AED, “Save the crabs. Then eat 'em.” Shelly Spoeth Centers for Disease Control and Prevention, “African-American Women HIV Testing Campaign” K. Vijaya Health Promotion Board, Singapore, “Recognition & Rewards Program for Healthier Eating Establishments”

Social Marketing To Protect The Environment

Author : Doug McKenzie-Mohr
ISBN : 9781452238531
Genre : Business & Economics
File Size : 75. 63 MB
Format : PDF, Kindle
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Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Community And Public Health Education Methods

Author : Bensley
ISBN : 9781284142174
Genre : Medical
File Size : 36. 98 MB
Format : PDF
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Updated and revised to keep pace with changes in the field, the fourth edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. This text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle.

Social Marketing International Student Edition

Author : Nancy R. Lee
ISBN : 1544371861
Genre :
File Size : 61. 72 MB
Format : PDF, Mobi
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Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

The Handbook Of Persuasion And Social Marketing 3 Volumes

Author : David W. Stewart
ISBN : 9781440804052
Genre : Business & Economics
File Size : 58. 16 MB
Format : PDF, ePub
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This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. • Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and journalism • Explains how to plan a campaign to encourage and facilitate behavioral change • Offers a rich set of applications in a wide variety of settings, including health, environment, family planning, food, well-being, and economic development, all with deep philosophic and theoretical grounding • Illuminates the variety of philosophical approaches to social marketing ranging from the idea that awareness alone can bring about change, to the view that persistent nudging will deliver results, to the position that only strong social control can create the "right" outcome

Behavior Change And Public Health In The Developing World

Author : John P. Elder
ISBN : 0761917799
Genre : Medical
File Size : 85. 32 MB
Format : PDF, ePub, Mobi
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Focusing on universal public health issues, this book explores what can be done and what the future holds. It introduces students and practitioners to behavior -change theories and applications. It details experiences of successful programs for the prevention and control of the world's biggest killers: malnutrition; respiratory infections; diarrhea; HIV//AIDS; and health problems arising from tobacco consumption and lack of access to family planning. The book explores health communication and social marketing strategies, learning theory, media advocacy, and community development. These behavior-change strategies are presented in terms of how the theory relates specifically to a particular health or disease issue.

Guerrilla Marketing For Nonprofits

Author : Jay Conrad Levinson
ISBN : 9781599183749
Genre : Business & Economics
File Size : 41. 12 MB
Format : PDF
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Helps nonprofits compete for donations and boost public awareness through the application of low-cost battle plans, time-tested principals and relevant tactics and by utilizing the "seven golden rules" of Guerilla Marketing for fundraising success and recruiting volunteers. Original.

Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
ISBN : 1550924621
Genre : Business & Economics
File Size : 45. 17 MB
Format : PDF
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The highly acclaimed manual for changing everyday habits--now in an all-new third edition!

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