smart marketing how to dramatically grow your revenue marketing strategy collection

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Smart Marketing

Author : Ahmed Al Akber
ISBN : 1631572342
Genre : Business & Economics
File Size : 67. 81 MB
Format : PDF, Kindle
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Whether you're a marketing director in a Fortune 500 company or a small business owner, the bottom line is you are in charge of selling and growing your business. The problem is priorities - there seem to be so many that it is difficult to know what they are anymore, and even when they are known, there are many other distractions to keep a marketer from focusing on and finishing what's important.Those priorities also seem to change all the time. Marketing as a concept has an inherent problem in that it tends to constantly reinvent itself, sometimes unwantedly. One day the trend is mass-market advertising, the next its search engine optimization, then social media, or content marketing. Who knows what tomorrow will bring? These gimmicks tend to distract marketers from what they are supposed to do: communicate value to their customers and help their companies grow their business and their revenue. For nearly 14 years the author has worked in both blue-chip marketing organizations and his own business and has come to the following conclusion when it comes to success in marketing: get the basics right and success will follow suit.This book appeals to small business owners and independent professionals. A secondary audience exists for business leaders, marketers and salespeople. It is a 'how to' guide to help readers cut through the hype and get straight to what really matters to this audience - growing their business and revenue. The ideas are brought to life in a framework called the Seven Principles of Smart Marketing, which form the structure of the whole book. Readers will find it easy to follow as it is a step-by-step process, packed with practical ideas that can be implemented instantly in any organization with little marketing or sales knowledge. Practical exercises at the end of each chapter along with case studies showcase the theory in practice in a way that can bring a business's marketing to life and revitalize a reader's growth efforts.

Ultimate Small Business Marketing Guide

Author : James Stephenson
ISBN : 9781613080436
Genre : Business & Economics
File Size : 37. 22 MB
Format : PDF, Kindle
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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Contemporary Marketing

Author : Louis E. Boone
ISBN : UOM:39076002054646
Genre : Marketing
File Size : 53. 2 MB
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Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is completely current, including all new opening vignettes, new boxes, and new examples.

Sexy Little Numbers

Author : Dimitri Maex
ISBN : 9780307888365
Genre : Business & Economics
File Size : 21. 49 MB
Format : PDF, ePub
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Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive, and more precise than they were. In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency’s global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to: --Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting. -- Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns. --Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives. --Predict which products or services customers will want in the future. --Learn which customers are preparing to defect to the competition and how to stop them. -- Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these factors. -- Drill your geographic targeting down to the regional, zip code, and even neighborhood level. --Optimize your web presence to get the maximum return from search. A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Numbers is THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase their profits dramatically.

Night Club Bar

Author :
ISBN : CORNELL:31924095684878
Genre : Hotels
File Size : 34. 99 MB
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Hospitality Upgrade

Author :
ISBN : CORNELL:31924095729574
Genre : Hotels
File Size : 42. 8 MB
Format : PDF, ePub, Mobi
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Business Review Weekly

Author :
ISBN : UCSD:31822032813081
Genre : Australia
File Size : 26. 16 MB
Format : PDF, ePub, Mobi
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National Petroleum News

Author :
ISBN : UCLA:L0050813849
Genre : Petroleum
File Size : 68. 45 MB
Format : PDF
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Vols. for 1958- include an annual Factbook issue.

Emarketing Strategies For The Complex Sale

Author : Ardath Albee
ISBN : 9780071629447
Genre : Business & Economics
File Size : 55. 59 MB
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Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex Sale is a practical and insightful how-to guide that will enable marketers to drive sales conversions and faster sales results.” David Thompson, CEO, Genius.com, and founder of the Sales 2.0 Conference “Albee lays out a path to understanding buyer personas, building their trust, and delivering contagious content that they want to read. A must-read for B2B marketers looking to engage with today’s buyers.” Steven Woods, CTO, Eloqua, and author of Digital Body Language “If you’re looking for a comprehensive, well-researched, single resource to plan, build, execute, and succeed in your eMarketing efforts, then buy this book!” Barry Trailer, managing partner, CSO Insights “New media, content marketing, social networking . . . Ardath cleverly wraps these concepts in a bow and makes this book required reading. . . . Become the expert resource for your customer and watch your business grow.” Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42 About the Book Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products—and your competitors—they can make buying decisions without ever communicating with you. Doing what you’ve always done simply won’t work anymore; you must entirely rethink how you attract and compel buying behavior. With eMarketing Strategies for the Complex Sale, expert B2B marketing strategist Ardath Albee breaks new ground in the field of digital marketing and new customer acquisition. Albee offers techniques and tools for developing and executing strategies that are guaranteed to generate results. The Internet offers an unprecedented opportunity for creating trusted relationships with your prospects and customers—before you ever “meet” them. Never before have marketers enjoyed such a wide-reaching and varied communication platform. Yet with all the noise, you have to stand above the crowd. The key is to converse about meaningful and relevant topics with your diverse audiences, to share your perspectives on what matters to them. That’s just what Albee teaches us to do. eMarketing Strategies for the Complex Sale shares methods to help you: Create eMarketing strategies based on customer perspectives Use a contagious content structure for competitive differentiation Establish trusted relationships Continuously measure, tune, and improve your effectiveness eMarketing Strategies for the Complex Sale also shares proven approaches to collaborating with sales. You can leverage eMarketing to move leads further into the pipeline while focusing sales time and energy on highly qualified opportunities. The results? Reduced time to sales, increased sales productivity, and growing revenues. eMarketing Strategies for the Complex Sale reveals processes critical to ensuring that you make a powerful, measurable contribution to the lengthy sales process—and to the longterm success of your organization as a whole.

Harvard Business School Catalog Of Teaching Materials

Author :
ISBN : UCLA:L0075404467
Genre : Business
File Size : 86. 15 MB
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