smart giving is good business how corporate philanthropy can benefit your company and society

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Smart Giving Is Good Business

Author : Curt Weeden
ISBN : 1118001621
Genre : Business & Economics
File Size : 40. 56 MB
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Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.

Management Ethics And Talmudic Dialectics

Author : Nathan Lee Kaplan
ISBN : 9783658052553
Genre : Social Science
File Size : 73. 58 MB
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Nathan Lee Kaplan develops a talmudic perspective on management ethics. By analyzing the central ethical dilemmas of corporate managers in light of applicable traditions from the Oral Torah, this book offers a critical bridge between the contemporary business corporation and rabbinic Judaism’s foundational tradition. The issues studied thereby include organizational culture, fraud and corruption, whistle-blowing, investor and employment relations, executive compensation, corporate social responsibility and environmental sustainability.

Pro Bono

Author : Mikkel Thorup
ISBN : 9781782798682
Genre : Business & Economics
File Size : 23. 58 MB
Format : PDF
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Pro Bono? discusses philanthropy not as a social or humanitarian practice but as an integrated part of present-day creative capitalism, having a direct relation to its growing inequality. The book investigates four expressions of philanthropy as ideology: consumer philanthropy, where we are asked to consume with good conscience; corporate philanthropy where businesses engage in social work and where philanthropic associations reengineer themselves to mimic corporations; billionaire philanthropy where conspicuous consumption is now being supplemented with conspicuous philanthropy; and finally celebrity philanthropy where now one of the hallmarks of a celebrity is the commitment to use that fame to do good.

The Handbook Of Strategic Public Relations And Integrated Marketing Communications Second Edition

Author : Clarke Caywood
ISBN : 9780071770989
Genre : Business & Economics
File Size : 84. 63 MB
Format : PDF, Mobi
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The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.

Essentials Of Marketing

Author : Charles Lamb
ISBN : 9780324656206
Genre : Business & Economics
File Size : 41. 56 MB
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ESSENTIALS OF MARKETING takes you there--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Ethics

Author :
ISBN : UOM:35128001960705
Genre : Business ethics
File Size : 49. 92 MB
Format : PDF, ePub
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The Gateway To Business Prosperity

Author : John B. Daniels
ISBN : 9781456881849
Genre : Self-Help
File Size : 90. 1 MB
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Business investment is the sure way of attaining riches, the comfortable life we so much desire. It is a practice that, if well undertaken, delivers the desired results.

Corporate Philanthropy

Author : Council on Foundations
ISBN : STANFORD:36105032686789
Genre : Business & Economics
File Size : 70. 93 MB
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The Public Relations Journal

Author :
ISBN : STANFORD:36105119142623
Genre : Public relations
File Size : 76. 93 MB
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Advocacy Strategies For Health And Mental Health Professionals

Author : Stuart L. Lustig, MD, MPH
ISBN : 9780826109071
Genre : Medical
File Size : 23. 42 MB
Format : PDF, Kindle
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"[I]t is becoming much more common for mental health providers to become community mental health advocates, and given the complexities and nuances associated with tasks such as getting involved with legislative issues or fund raising, a work like this serves an important and useful purpose. It is concise, yet revealing, and explains concepts in clear and practical language. Most importantly, it delivers on its promise to transform its readers into more savvy participants in the process of advocating for their mental health patients."--Doody's Medical Reviews "This book provides a valuable introduction to the discerning mental health practitioner who wants to apply their advocacy skills into their everyday work place."--ACAMH, The Association for Child and Adolescent Mental Health "Great book! Learning to be an effective advocate in multiple arenas is essential for all health professionals, particularly physicians. This text utilizes a broad definition of advocacy and provides information that can be used by multiple types of providers to learn effective strategies to educate and inform others. It is readable with fascinating case examples and practical tips that can be utilized flexibly across a range of issues, formats and audiences. It is a great addition to the libraries of anyone practicing in the health care field, regardless of specialty or years of practice." Arden D Dingle, MD Program Director, Child and Adolescent Psychiatry Emory University School of Medicine A wealth of advocacy tools for health and mental health professionals at all levels of training and practice are included in this clear and comprehensive volume. Written by medical, legal, and policy experts, it fills a void in the literature by addressing multiple topics in advocacy in the health field as a whole. The text addresses the legislative process, provides step-by-step approaches for using the media, and discusses when to seek an attorney, when to litigate, working with family and community, and funding strategies. It also covers such seldom-addressed topics as leveraging research findings for advocacy purposes. Two outstanding features of the text are a discussion of the rationale for advocacy and a call for readers to examine their own motivations for this work, and a chapter by health educators who provide guidance about advances in learning theory that will help readers assimilate the material. The volume will serve as both a resource for advocacy coursework and as a guide for the independent practitioner of advocacy. Key Features: Provides a wealth of advocacy tools for health professionals at all levels of training and practice Written in a clear, straightforward manner for easy access Includes a unique metacognitive theory that will help readers to thoroughly integrate the information and provides tools for self-analysis Highlights main teaching points with summaries, case studies, and reflection questions

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