smart ball marketing the myth and managing the reality of major league baseball

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Smart Ball

Author : Robert F. Lewis
ISBN : 1617032085
Genre : Social Science
File Size : 54. 91 MB
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Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.

Babe Ruth And The Creation Of The Celebrity Athlete

Author : Thomas Barthel
ISBN : 9781476626628
Genre : Sports & Recreation
File Size : 54. 80 MB
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From his first year in the majors, George Herman “Babe” Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball’s first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth’s ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh’s writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn’t matter—they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth’s ascendance as the first great media-created superstar and celebrity product endorser.

The Politics Of Baseball

Author : Ron Briley
ISBN : 9780786456529
Genre : Sports & Recreation
File Size : 79. 1 MB
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Examining baseball not just as a game but as a social, historical, and political force, this collection of sixteen essays looks at the sport from the perspectives of race, sexual orientation, economic power, social class, imperialism, nationalism, and international diplomacy. Together, the essays underscore the point that baseball is not just a form of entertainment but a major part of the culture and power struggles of American life as well as the nation’s international footprint.

Baseball Beyond Our Borders

Author : George Gmelch
ISBN : 9780803276826
Genre : Sports & Recreation
File Size : 63. 11 MB
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"A collection of essays about baseball in other countries across the globe that explores a wide range of issues for each region"--

Moneyball Movie Tie In Edition Movie Tie In Editions

Author : Michael Lewis
ISBN : 9780393338393
Genre : Business & Economics
File Size : 63. 18 MB
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Explains how Billy Beene, the general manager of the Oakland Athletics, is using a new kind of thinking to build a successful and winning baseball team without spending enormous sums of money.

Rob Neyer S Big Book Of Baseball Legends

Author : Rob Neyer
ISBN : 9781416564911
Genre : Sports & Recreation
File Size : 80. 52 MB
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The latest and greatest in ESPN.com baseball guru Rob Neyer's Big Book series, Legends is a highly entertaining guide to baseball fables that have been handed down through generations. The well-told baseball story has long been a staple for baseball fans. In Rob Neyer's Big Book of Baseball Legends, Neyer breathes new life into both classic and obscure stories throughout twentieth-century baseball -- stories that, while engaging on their own, also tell us fascinating things about their main characters and about the sport's incredibly rich history. With his signature style, Rob gets to the heart of every anecdote, working through the particulars with careful research drawn from a variety of primary sources. For each story, he asks: Did this really happen? Did it happen, sort of? Or was the story simply the wild invention of someone's imagination? Among the scores of legends Neyer questions and investigates... Did an errant Bob Feller pitch really destroy the career of a National League All-Star? Did Greg Maddux mean to give up a long blast to Jeff Bagwell? Was Fred Lynn the clutch player he thinks he was? Did Tommy Lasorda have a direct line to God? Did Negro Leaguer Gene Benson really knock Indians second baseman Johnny Berardino out of baseball and into General Hospital? Did Billy Martin really outplay Jackie Robinson every time they met? Oh, and what about Babe Ruth's "Called Shot"? Rob checks each story, separates the truths from the myths, and places their fascinating characters into the larger historical context. Filled with insider lore and Neyer's sharp wit and insights, this is an exciting addition to a superb series and an essential read for true fans of our national pastime.

Shoeless Joe

Author : W. P. Kinsella
ISBN : 0395957737
Genre : Fiction
File Size : 76. 48 MB
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Ray Kinsella's fanatic love of baseball drives him to build a baseball stadium in his corn field and kidnap the author, J.D. Salinger, and bring him to a baseball game

The Way It Is

Author : Curt Flood
ISBN : UOM:39015020724699
Genre : Biography & Autobiography
File Size : 29. 21 MB
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Juicing The Game

Author : Howard Bryant
ISBN : 1440649553
Genre : Sports & Recreation
File Size : 53. 50 MB
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In Juicing the Game, award-winning journalist Howard Bryant offers the only big-picture look at the insidious manner in which performance-enhancing drugs infested baseball as the game’s leaders stood idly by, reaping the rewards. Combining hard-hitting investigative journalism with interviews with baseball heavyweights such as Jason Giambi, Commissioner Bud Selig, union head Donald Fehr, and Hall of Famer Reggie Jackson among many others, Juicing the Game is the definitive book on both the steroid scandal and the era it has irreversibly tainted. BACKCOVER: “A rich and measured tale of the last dishonest decade . . . No more comprehensive, balanced or fair account exists. Bryant carefully and powerfully builds his case. The self-inflicted catastrophe could have no better chronicler.” —Los Angeles Times “If there ever was a ‘must read’ sports book of its time, this is it. Because of the undeniable truths it tells, Bryant’s book is essential reading.” —The Washington Post Book World

50 Moments That Defined Major League Baseball

Author : Rocco Constantino
ISBN : 9781442260559
Genre : Sports & Recreation
File Size : 74. 69 MB
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This book recounts the 50 most incredible and iconic moments that shaped baseball as it moved from the Dead Ball Era, through World War II, and on to the modern era. Author Rocco Constantino also shares interviews with over 40 former Major League Baseball players, providing fresh insight and perspectives to these unforgettable moments.

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