setting the agenda mass media and public opinion

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Setting The Agenda

Author : Maxwell McCombs
ISBN : 9780745637136
Genre : Social Science
File Size : 31. 7 MB
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Agenda Setting

Author : David Protess
ISBN : 9781134963713
Genre : Language Arts & Disciplines
File Size : 88. 41 MB
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The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

Public Opinion

Author : Walter Lippmann
ISBN : 9780486119908
Genre : Political Science
File Size : 90. 8 MB
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A penetrative study of democratic theory and the role of citizens in a democracy, this classic by a two-time Pulitzer Prize-winner offers a prescient view of the media's function in shaping public perceptions.

The News And Public Opinion

Author : Maxwell McCombs
ISBN : 9780745645193
Genre : Language Arts & Disciplines
File Size : 70. 26 MB
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The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.

The Power Of Information Networks

Author : Lei Guo
ISBN : 9781317537236
Genre : Political Science
File Size : 47. 87 MB
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The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.

Communication And Democracy

Author : Maxwell E. McCombs
ISBN : 080582555X
Genre : Social Science
File Size : 24. 52 MB
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Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. This volume offers an intriguing set of maps to guide this exploration over the near future. It is intended for those who are already reasonably well read in the research literature that has accumulated since the publication of McCombs and Shaw's original 1972 Public Opinion Quarterly article. This piece of literature documented the influence of the news media agenda on the public agenda in a wide variety of geographic and social settings, elaborated the characteristics of audiences and media that enhance or diminish those agenda-setting effects, and cataloged those exogenous factors explaining who sets the media's agenda. In the current volume, a provocative set of maps for explicating new levels of agenda-setting theory have been sketched by a new generation of young scholars, launching an enterprise that has significant implications for theoretical research and for the day-to-day role of mass communication in democratic societies. At the first level of agenda setting are agendas of objects--the traditional domain of agenda setting research--represented by an accumulation of hundreds of studies over the past quarter century. At the second level of agenda setting are agendas of attributes--one of the new theoretical frontiers whose aspects are discussed in detail in the opening chapters. Other chapters offer maps of yet other theoretical frontiers, including political advertising agendas and their impact on behavior, the framing of various agendas in the mass media and the differential impact of print and TV, the theoretical role of individual differences in the agenda-setting influence of the news media on the public agenda, methodological advances for determining cause and effect roles in agenda-setting, and the application of agenda-setting theory to historical analysis. This volume is an invitation to others to become active members of the invisible college of agenda-setting scholarship. As such, the goals of this book are threefold: * to introduce a broad set of ideas about agenda-setting; * to enrich the exploration of these ideas by enhancing scholarly dialogue among the members of this invisible college; and * to enhance the discussion of agenda-setting research in seminars and research groups around the world. Agenda-setting has remained a vital and productive area of communication research over a quarter century because it has continued to introduce new research questions into the marketplace of ideas and to integrate this work with other theoretical concepts and perspectives about journalism and mass communication. Understanding the dynamics of agenda- setting is central to understanding the dynamics of contemporary democracy. This book's set of theoretical essays, grounded in the accumulated literature of agenda- setting theory and in the creative insights of young scholars, will help lead the way toward that understanding.

Agenda Setting

Author : James W. Dearing
ISBN : 0761905634
Genre : Language Arts & Disciplines
File Size : 84. 30 MB
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What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes. Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

Agenda Setting Dynamics In Canada

Author : Stuart Neil Soroka
ISBN : 0774809590
Genre : Political Science
File Size : 53. 61 MB
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Why do public issues like the environment rise and fall in importance over time? To what extent can the trends in salience be explained by real-world factors? To what degree are they the product of interactions between media content, public opinion, and policymaking? This book surveys the development of eight issues in Canada over a decade -- AIDS, crime, the debt/deficit, the environment, inflation, national unity, taxes, and unemployment -- to explore how the salience of issues changes over time, and to examine why these changes are important to our understanding of everyday politics. Agenda-Setting Dynamics in Canada offers one of the first empirical analyses of the interaction of the media, the public, and policymakers in Canada and, more generally, makes an important contribution to the study of political communications and policymaking well beyond the Canadian context.

How Canadians Communicate Iv

Author : David Taras
ISBN : 9781926836812
Genre : Political Science
File Size : 38. 38 MB
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Substantial changes have occurred in the nature of political discourse over the past thirty years. Once, traditional media dominated the political landscape, but in recent years Facebook, Twitter, blogs and Blackberrys have emerged as important tools and platforms for political campaigns. While the Canadian party system has proved surprisingly resilient, the rhythms of political life are now very different. A never-ending 24-hour news cycle has resulted in a never-ending political campaign. The implications of this new political style and its impact on political discourse are issues vigorously debated in this new volume of How Canadians Communicate, as is the question on every politician's mind: How can we draw a generation of digital natives into the current political dialogue? With contributions from such diverse figures as Elly Alboim, Richard Davis, Tom Flanagan, David Marshall, and Roger Epp, How Canadians Communicate IV is the most comprehensive review of political communication in Canada in over three decades - one that poses questions fundamental to the quality of public life. David Taras holds the Ralph Klein Chair in media studies at Mount Royal University. He served as an expert advisor to the House of Commons Standing Committee on Canadian Heritage and co-edited the first two volumes in the How Canadians Communicate series. He is the co-author of The Last Word: Media Coverage of the Supreme Court of Canada. Christopher Waddell is director of the School of Journalism and Communication at Carleton University and holds the Carty Chair in business and financial journalism. He was formerly national editor for The Globe and Mail and Parliamentary bureau chief for CBC television news.

Communicating Science

Author : LeeAnn Kahlor
ISBN : 9781135269791
Genre : Language Arts & Disciplines
File Size : 85. 7 MB
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This volume explores the evolution of science communication, addressing key issues and offering substance for future study. Harnessing the energies of junior scholars on the forefront of science communication, this work pushes the boundaries of research forward, allowing scholars to sample the multiple paradigms and agendas that will play a role in shaping the future of science communication. Editors LeeAnn Kahlor and Patricia Stout challenge their readers to channel the energy within these chapters to build or continue to build their own research agendas as all scholars work together – across disciplines – to address questions of public understanding of science and communicating science. These chapters are intended to inspire still more research questions, to help aspiring science communication scholars locate their own creative and original research programs, and to help veteran science communication scholars expand their existing programs such that they can more actively build interdisciplinary bridges. Crossing methodological boundaries, work from quantitative and qualitative scholars, social scientists and rhetoricians is represented here. This volume is developed for practitioners and scholars alike – for anyone who is concerned about or interested in the future of science and how communication is shaping and will continue to shape that future. In its progressive pursuit of interdisciplinary research streams – of thinking outside methodological and theoretical boxes – this book inspires science communication scholars at all levels to set a new standard for collaboration not just for science communication, but for communication research in general.

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