selling asap art science agility performance

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Selling Asap

Author : Eli Jones
ISBN : 9780807144275
Genre : Business & Economics
File Size : 21. 79 MB
Format : PDF, ePub, Docs
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Selling ASAP combines both timely and timeless components of selling to help professionals achieve their sales objectives in today's fast-paced business world. As the authors demonstrate, rapidly changing customer expectations have led to a dramatic shift in the business of selling. Customers no longer want product experts -- they want trusted advisors. This invaluable guide stresses the importance of viewing a sale not as a one-time encounter but as an opportunity to build a long-lasting, mutually beneficial relationship. Utilizing sound academic research and solid business practices, the authors provide strategies for better anticipating client needs and prescribing solutions that build value over time. The professional edition of Selling ASAP includes numerous practical tips, such as how to behave during a sales call, what language to use or avoid, and how to complete a transaction and begin a profitable business relationship. In addition to covering the fundamentals, Selling ASAP offers innovative sales techniques -- backed by extensive research -- for the modern salesperson.

Your Guide To Entertainment Marketing And Performance Collection

Author : Al Lieberman
ISBN : 9780133742855
Genre : Business & Economics
File Size : 79. 20 MB
Format : PDF, ePub, Mobi
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Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

Strategic Marketing

Author : Cravens
ISBN : 1259891801
Genre :
File Size : 68. 42 MB
Format : PDF
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Selling And Sales Management 10th Edn

Author : David Jobber
ISBN : 9781292078038
Genre : Business & Economics
File Size : 38. 86 MB
Format : PDF
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Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

Official Gazette Of The United States Patent And Trademark Office

Author :
ISBN : WISC:89096496724
Genre : Trademarks
File Size : 47. 54 MB
Format : PDF, Kindle
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Agile Pr

Author : Marian SALZMAN
ISBN : 9780814437889
Genre : Business & Economics
File Size : 53. 68 MB
Format : PDF
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Bloggers, influencers, citizen journalists...today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break through Web clutter Create branded hashtags that get shared Bump clients to the top of online searches Gain exposure at SXSW, TED, and other key conferences Avert and resolve crises Measure the impact of media placements And more Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact.

Beginning Rails 3

Author : Rida Al Barazi
ISBN : 9781430224334
Genre : Computers
File Size : 41. 54 MB
Format : PDF, Kindle
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Beginning Rails 3 is the practical starting point for anyone wanting to learn how to build dynamic web applications using the Rails framework for Ruby. You'll learn how all of the components of Rails fit together and how you can leverage them to create sophisticated web applications with less code and more joy. This book is particularly well suited to those with little or no experience with web application development, or who have some experience but are new to Rails. Beginning Rails 3 assumes basic familiarity with web terms and technologies, but doesn't require you to be an expert. Rather than delving into the arcane details of Rails, the focus is on the aspects of the framework that will become your pick, shovel, and axe. Part history lesson, part introduction to object-oriented programming, and part dissertation on open source software, this title doesn't just explain how to do something in Rails, it explains why. Learn to create Rails web applications from scratch Includes a gentle introduction to the Ruby programming language Completely updated to include the features of Rails 3 What you’ll learn Rails 3 includes the combined power of Rails and Merb. Beginning Rails 3 will get you started in learning this technology and creating dynamic web applications in next to no time. Install Rails on a Mac, Windows, or Linux system Understand the Model-View-Controller architecture Learn the value of databases and how to set up MySQL in Rails Get instant feedback on your work by testing in the Rails Console Add Ajax and visual effects to create rich user interfaces Use and create your own Rails plug-ins Who this book is for Web developers who want to harness the power of Rails 3 to quickly build dynamic rich Internet applications. Anyone who hasn't used Rails before will be able to learn the basics from this book. Table of Contents Introducing the Rails Framework Getting Started Getting Something Running Working with a Database: Active Record Advanced Active Record: Enhancing Your Models Action Pack: Working with the View and the Controller Advanced Action Pack Improving Interaction with Ajax Sending and Receiving E-Mail Testing Your Application Internationalization Extending Rails with Plug-ins Deploying Your Rails Applications Ruby, a Programmer’s Best Friend Databases 101 The Rails Community Git

The Art Of Change Leadership

Author : Cheryl Cran
ISBN : 9781119124764
Genre : Business & Economics
File Size : 82. 42 MB
Format : PDF, Docs
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Be an transformational leader during times of rapid organizational change The Art of Change Leadership represents a major milestone in the study of change leadership. An approachable yet thorough guide for leaders and team members that illustrates how to increase speed and agility during times of intense technological innovation and fast change, this resource focuses on the ways in which you, as an individual, can harness your unique abilities to lead cultural change and personal leadership in a positive and proactive way. Through eleven comprehensive chapters, explore the need for increased human brain speed, how to improve your focus, the body/mind connection, agility within a team setting, improving productivity, communication with your team, and more. Technology, globalization, evolving business models—these are just some of the variables impacting the competitive landscapes across virtually all industries. To keep up with the changes that these and other factors are creating, it is critical that you are able to understand what change leadership is, why it is important, and how you can leverage it in your workplace to positively impact your company. Explore research on change leadership vs. change management to improve business Leverage technology to improve productivity and adaptability to rapid change Evolutionary approaches to change leadership that include energy management and innovative mindset approaches Discover questionnaires, assessments and quizzes to assess your change leadership agilities The Art of Change Leadership is a (r)evolutionary text that prepares you to increase your team's speed and agility, and to thrive in today's continually evolving business environment.

Service Oriented Modeling Soa

Author : Michael Bell
ISBN : 0470255706
Genre : Business & Economics
File Size : 87. 23 MB
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Answers to your most pressing SOA development questions How do we start with service modeling? How do we analyze services for better reusability? Who should be involved? How do we create the best architecture model for our organization? This must-read for all enterprise leaders gives you all the answers and tools needed to develop a sound service-oriented architecture in your organization. Praise for Service-Oriented Modeling Service Analysis, Design, and Architecture "Michael Bell has done it again with a book that will be remembered as a key facilitator of the global shift to Service-Oriented Architecture. . . . With this book, Michael Bell provides that foundation and more-an essential bible for the next generation of enterprise IT." -Eric Pulier, Executive Chairman, SOA Software "Michael Bell's insightful book provides common language and techniques for business and technology organizations to take advantage of the SOA paradigm. By focusing modeling techniques on the business problem, Bell provides a way for professionals to work throughout the life cycle to create reusable and enduring services." -Mike Zbranak, CIO, Chase Card Services "This book will become an imperative business and technology service-oriented modeling recipe for any manager, architect, modeler, analyst, and developer in today's software development industry." -Jeff Schneider, CEO, MomentumSI "'Innovative' and 'groundbreaking' are words that best describe Michael Bell's Service-Oriented Modeling. It depicts a true service modeling approach that elegantly closes a clear and critical service modeling gap in the SOA industry. This holistic book ties these concepts together using real-world examples across a service life cycle that transitions services from ideas and concepts into production assets that deliver business value. A must-read for business and technical SOA practitioners." -Eric A. Marks, CEO, AgilePath Corporation "As hot as SOA is today, many business and technology professionals still find it challenging to mind the gap between their disparate methodologies and objectives. Herein Michael Bell speaks clearly to both camps in straightforward language, outlining disciplines each can use to communicate effectively and advance the realization of corporate aims. This book is a bible for all who seek to drive business/technology into the future." -Mark Edward Goodrich, Director, Investing Product Management, Reuters Media "This book takes senior IT architects and systems designers into the depths of modeling for SOA, with a fresh new perspective on tools, terminology, and how to turn the theory into practice. His full life-cycle approach balances process, control, and accountability to align all the participants in the delivery pipeline-clearing the road for successful SOA business solutions." -Phil Gilligan, Chief Technology Officer, EBS

Transforming Performance Measurement

Author : Dean Spitzer
ISBN : 9780814430095
Genre : Business & Economics
File Size : 61. 60 MB
Format : PDF
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It's no secret that you can't improve your organization's performance without measuring it. In fact, every function, unit, process, and the organization as a whole, is built and run according to the parameters and expectations of its measurement system. So you'd better make sure you're doing it right. All too often, performance measurement creates dysfunction, whether among individuals, teams, or across entire divisions and companies. Most traditional measurement systems actually encourage unhealthy competition for personal gain, creating internal conflict and breeding distrust of performance measurement. Transforming Performance Measurement presents a breakthrough approach that will not only significantly reduce those dysfunctions, but also promote alignment with business strategy, maximize cross-enterprise integration, and help everyone to work collaboratively to drive value throughout your organization. Performance improvement thought leader Dean Spitzer explains why performance measurement should be less about calculations and analysis and more about the crucial social factors that determine how well the measurements get used. His ""socialization of measurement"" process focuses on learning and improvement from measurement, and on the importance of asking such questions as: How well do our measures reflect our business model? How successfully are they driving our strategy? What should we be measuring and not measuring? Are the right people having the right measurement discussions? Performance measurement is a dynamic process that calls for an awareness of the balance necessary between seemingly disparate ideas: the technical and the social aspects of performance measurement. For example, you need technology to manage the flood of data, but you must make sure that it supports the people who will be making decisions and taking action crucial to your organization's success. This book shows you how to design that technical-social balance into your measurement system. While it is urgent to start taking action now, transforming your organization's performance measurement system will take time. Transforming Performance Measurement gives you assessment tools to gauge where you are now and a roadmap for moving, with little or no disruption, to a more "transformational" and mature measurement system. The book also provides 34 TMAPs, Transformational Measurement Action Plans, which suggest both well-accepted and "emergent" measures (in areas such as marketing, human resources, customer service, knowledge management, productivity, information technology, research and development, costing, and more) that you can use right away. In the end, you get what you measure. If you measure the wrong things, you will take your company farther and farther away from its mission and strategic goals. Transforming Performance Measurement tells you not only what to measure, but how to do it -- and in what context -- to make a truly transformational difference in your enterprise.

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