real world print production with adobe creative cloud graphic design visual communication courses

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Real World Print Production With Adobe Creative Cloud

Author : Claudia McCue
ISBN : 9780133746907
Genre : Computers
File Size : 78. 48 MB
Format : PDF, Docs
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Sharpen your print production skills with this definitive resource created specifically for design professionals who need to create files using the Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, and Acrobat and output for printing. The previous edition was steady seller, helping designers who have no training in print get up and running quickly and not make expensive mistakes on their projects. Completely updated for CS6 and the CC, this book also helps designers with some print experience tackle more complex projects. The book covers all the Adobe Suite programs they need to know to produce successful projects, rather than buying 4 or 5 different books. This book is considered the complete resource for understanding the print cycle, how ink works on paper, managing fonts, using color spaces, handling images, and preparing files for print or electronic output. Print expert Claudia McCue shares her hands-on techniques to prepare files, edit photos and graphics, and prevent common problems without missing a deadline. This book is brimming with insightful advice, illustrations, and shortcuts that will have you quickly and professionally producing your work in no time. Covers: Acrobat XI, InDesign CC, Photoshop CC, and Illustrator CC for Macintosh and Windows

Real World Print Production

Author : Claudia McCue
ISBN : 0321410181
Genre : Computers
File Size : 56. 30 MB
Format : PDF, ePub
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Everything designers need to know to create trouble-free print jobs in one industrial-strength reference!

The Graphic Designer S Guide To Portfolio Design

Author : Debbie Rose Myers
ISBN : 9781118716519
Genre : Design
File Size : 39. 79 MB
Format : PDF, ePub
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Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.

Exploring Digital Prepress

Author : Reid Anderson
ISBN : 9781418012366
Genre : Art
File Size : 69. 31 MB
Format : PDF
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Ready to take on the challenges of print production without fear? There is no better source for understanding how to properly prepare electronic files for printing than Exploring Digital Prepress. An organized, linear format follows the print production process, taking readers step-by-step through simple, straightforward methods for producing the highest-quality printed artwork once an image is created on screen. Coverage explores the best type of software to use for optimal results at each stage of the prepress process, the advantages and disadvantages of different proofing methods, steps designers can take to ensure that their artwork prints correctly, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Digital Foundations

Author : xtine burrough
ISBN : 0132104237
Genre : Computers
File Size : 90. 54 MB
Format : PDF, Mobi
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Fuses design fundamentals and software training into one cohesive book ! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.

A Guide To Graphic Print Production

Author : Kaj Johansson
ISBN : 9781118184875
Genre : Design
File Size : 44. 67 MB
Format : PDF, Docs
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The fully revised edition of the most comprehensive and up-to-date reference on print production A II graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more. A practical reference to keep at your fingertips, this new edition: Covers the entire production process, from conception to manufacturing to archiving Covers new topics, such as variable data printing, sustainability, large/wide format printing, inks, and color management Is full color throughout, with updated images and screenshots Includes sidebars offering design tips, troubleshooting hints, and key points to consider for very stage of design Delivering information that reflects all aspects essential for understanding the ins and outs of digital printing, A Guide to Graphic Print Production, Third Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.

Thinking In Type

Author : Alex W. White
ISBN : UOM:39015060860619
Genre : Design
File Size : 36. 34 MB
Format : PDF, Docs
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"With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the reader's needs. Like its companion volume The Elements of Graphic Design, the book can be used as a first exposure primer for students and as a reader for professionals. Section one covers basic information about type design, while the remaining sections, What Readers Want, Creativity, and Typography Timeline, provide in-depth information about more advanced topics. Chapters include the elements of typography; the differences between type applications; how typography creates identity; what readers look for and respond to; step-by-step guides to developing distinctive type treatments; how to generate type ideas; and the historical development of typographic rules and letter forms. Written by a practitioner who regularly collaborates with today's leading type designers around the globe, this book offers insights into typography that normally require years of professional practice. Designed in an innovative two-color layout, the book provides a fun and systematic learning experience on multiple levels." --Allworth.

Designer S Postpress Companion

Author : Malcolm G. Keif
ISBN : 1929734433
Genre : Bookbinding
File Size : 36. 92 MB
Format : PDF, ePub, Mobi
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Advertising By Design

Author : Robin Landa
ISBN : 9781118971079
Genre : Design
File Size : 38. 40 MB
Format : PDF
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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.

The Design Collection Revealed Creative Cloud

Author : Chris Botello
ISBN : 9781305263611
Genre : Computers
File Size : 37. 25 MB
Format : PDF, Docs
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THE DESIGN COLLECTION REVEALED CREATIVE CLOUD provides comprehensive step-by-step instruction and in-depth explanation for three of today's most widely used design and layout programs: Adobe InDesign Creative Cloud, Adobe Photoshop Creative Cloud, and Adobe Illustrator Creative Cloud. Your students will gain practical experience with the software as they work through end-of-chapter learning projects and step-by-step tutorials. An integration chapter demonstrates how to move from one application to the other. Full-color illustrations and a user-friendly design combine to create a robust learning experience that reveals how to master the latest features of Adobe's popular design suite. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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