real estate marketing

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Facebook Marketing For Realtors

Author : Michael Smythe
ISBN : 1539093093
Genre :
File Size : 21. 80 MB
Format : PDF, Kindle
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Discover the Secrets to Marketing With Facebook! Not sure how to turn all those likes, comments and "friends" into real estate marketing dreams? Tried Facebook before...and had monumentally crappy results? (Who hasn't!) Looking for a NO B.S. and super-simple guide to leveraging Facebook to build your realtor brand -- and make a helluva lot more money? Worry not! Because in "Facebook Marketing for Realtors" you'll discover: - 5 Biggest Facebook Mistakes Realtors Make - 3 Keys to Facebook Posting Mastery - How to Get a Boatload of Facebook Fans (Without Hardly Trying) - 4 Custom Apps You Just Gotta Have - Facebook Advertising 101 for Realtors ...and so much more! And each chapter includes easy-to-follow action steps to help you boost your realtor Facebook marketing game - without having to watch a single, boring YouTube video. So, why not begin your quest for Facebook realtor!

Real Estate Marketing And Sales Essentials

Author : Dan Hamilton
ISBN : 0324314108
Genre : Business & Economics
File Size : 75. 43 MB
Format : PDF, Mobi
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Real estate can be a rewarding career — for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales — and profits. The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice.

Real Estate Marketing

Author : M. Joseph Sirgy
ISBN : 9781317689041
Genre : Business & Economics
File Size : 52. 69 MB
Format : PDF, Kindle
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Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Real Estate Rainmaker

Author : Dan Gooder Richard
ISBN : 0471472239
Genre : Business & Economics
File Size : 84. 2 MB
Format : PDF, Mobi
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Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you′ll find in this helpful, hands–on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you′re a novice or a veteran real estate pro, you′ll find all the cutting–edge online strategies you need to design and implement your own effective, profitable marketing strategy–with practical guidance on building a unique online brand with web domains, websites, and e–mail marketing strategies. Full of real–world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

Wealth Opportunities In Commercial Real Estate

Author : Gary Grabel
ISBN : 9781118115749
Genre : Business & Economics
File Size : 79. 76 MB
Format : PDF, ePub
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"Commercial real estate investing is a strong investment choice for those with the right perspective and the patience to see their investment through. It is essential to know the basics of the real estate game including how to evaluate a real estate transaction and how to create value before you buy real estate at any level. Author Gary Grabel understands that to succeed in real estate, one must take the time to learn the basics and build on the skill set to properly evaluate investment opportunities and create value. The book covers a broad range of topics from basic terminology and analysis to leasing, financing, marketing, management, structuring a partnership, real estate tax consequences, buying and selling property, and the steps needed to preserve wealth. The book sets forth a practical step-by-step process on how to acquire real estate through a real estate vehicle to build significant wealth over time"--

Internet Marketing In Real Estate

Author : Barbara G. Cox
ISBN : 0130115479
Genre : Internet marketing
File Size : 66. 51 MB
Format : PDF
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Offering new marketing approaches and challenges for today's realtor, this progressive guide taps into the power of the Internet as profitable marketing tool, with complete and authoritative coverage on all of the techniques, strategies, and tactics necessary to begin conducting effective web marketing. Stresses the importance of devising a carefully planned, and budgeted marketing approach, then details how to lay plans for optimum Internet marketing results. Offers a powerful, unifying theme throughout that relates all concepts and course elements to an agent's need to properly position him/herself on the Internet. Discusses the keys to establishing your presence and getting "found" on the Internet, examines myriad tactics that can collectively lead consumers to an agent's web site, and covers the importance of effective e-mail. Directs users to many related web sites containing online examples that show actual execution of the methods and approaches covered in each chapter. Contains high-quality, state-of-the-art, real-world graphics and web page examples throughout. Appendices include a glossary; sites for your advertising; estimating website and MLS-search site costs; selecting a website designer, developer, and host, and more. For real estate professionals.

Emerging Real Estate Markets

Author : David Lindahl
ISBN : 1118045238
Genre : Business & Economics
File Size : 32. 83 MB
Format : PDF, Kindle
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Praise for Emerging Real Estate Markets "In this book, you'll discover how to snatch real estate opportunities at low prices, before their value becomes common knowledge. Buy all the copies on the bookshelf before your competitor does!" --Frank McKinney, "The Maverick Daredevil Real Estate Entrepreneur" and author of Frank McKinney's Maverick Approach to Real Estate Success "I've never seen another real estate book even come close to laying out a profit road map the way this one does. If your local economy is too hot or too cold, Lindahl's guide will show you how to invest in the up-and-coming markets with the greatest profit potential." --Stacy Kellams, President, "Lindahl shows you how to look into the future and see where the next hot real estate markets will be. It's the closest thing I've found to a real estate crystal ball." --Jeff Adams, President, "The brilliant thing about this book is Lindahl's approach to investing by 'remote control.' He has a real-world system for living in one place and making money from investments in another." --William Bronchick, attorney and coauthor of Flipping Properties "In the crowded field of real estate gurus, Lindahl stands head-and-shoulders above the rest. This book is must reading for any serious investor--beginner or veteran." --Justin Ford, author of Seeds of Wealth and Main Street Millionaire

Effective Real Estate Sales And Marketing

Author : Johnnie L. Rosenauer
ISBN : 0324222890
Genre : Business & Economics
File Size : 32. 74 MB
Format : PDF, ePub, Docs
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Become a competitive and successful salesperson with EFFECTIVE REAL ESTATE SALES AND MARKETING! With an overview of the relationship between marketing and sales, this real estate text provides you with the tools and information you need for success. The proven techniques discussed include insight understanding consumer behavior, effective communication, and time management. In-depth coverage of current technology trends with real world applications found throughout will equip you for today's competitive marketplace.

Online Marketing Techniques For Real Estate Agents Brokers

Author : Karen F. Vieira
ISBN : 9781601381262
Genre : Business & Economics
File Size : 58. 87 MB
Format : PDF, ePub
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In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

The Real Estate Investors Guide To Guerrilla Marketing

Author : Scott Jelinek
ISBN : 1607463032
Genre : Business & Economics
File Size : 44. 66 MB
Format : PDF
Download : 162
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Powerful, easy and simple marketing techniques that every real estate investor can use to crush the competition. This works like no other marketing and the best part is that it is mostly at little or no cost. You will discover step by step how to explode your real estate investing business while cutting your marketing costs. We will provide you with all of the tools needed to turn your lead generation into an automated machine. This guide contains twenty years of insights of affordable and effective marketing techniques. If you are a real estate investor, You can't afford to leave this book on the shelf. Scott Jelinek is a Master Investor, Master Marketer, Author and Coach. He has been investing in real estate for almost twenty years and has closed close to four hundred deals.

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