real estate marketing

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Commercial Investment Real Estate

Author : Lee Edward Arnold
ISBN : 0131514407
Genre : Commercial buildings.
File Size : 42. 93 MB
Format : PDF, ePub, Mobi
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Commercial investment real estate/L.E. Arnold. - v. 1.

My Blue Goose Exploiting The Wow Factor In Real Estate Marketing

Author : Matthew Gosselin
ISBN : 9780615159416
Genre :
File Size : 30. 10 MB
Format : PDF, Kindle
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Real Estate Marketing

Author : M. Joseph Sirgy
ISBN : 9781317689058
Genre : Business & Economics
File Size : 87. 19 MB
Format : PDF
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Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Double Your Income In Real Estate Sales

Author : Danielle Kennedy
ISBN : 0471579734
Genre : Business & Economics
File Size : 88. 57 MB
Format : PDF, ePub, Docs
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Describes how to be a more effective sales person, introduces the real estate business, and offers advice on finding qualified buyers, providing a better service, and closing sales

Real Estate Rainmaker

Author : Dan Gooder Richard
ISBN : 0471472239
Genre : Business & Economics
File Size : 31. 18 MB
Format : PDF, Kindle
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Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you′ll find in this helpful, hands–on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you′re a novice or a veteran real estate pro, you′ll find all the cutting–edge online strategies you need to design and implement your own effective, profitable marketing strategy–with practical guidance on building a unique online brand with web domains, websites, and e–mail marketing strategies. Full of real–world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

Career Opportunities In Real Estate

Author : Thomas P. Fitch
ISBN : 9781438117140
Genre : Real estate business
File Size : 83. 64 MB
Format : PDF, ePub
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Offers career information in real estate. Profiles include real estate sales and leasing, real estate lending, property management, property development, and real estate acquisitions and analysis.

Effective Real Estate Sales And Marketing

Author : Johnnie L. Rosenauer
ISBN : 0324222890
Genre : Business & Economics
File Size : 81. 10 MB
Format : PDF, ePub
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Become a competitive and successful salesperson with EFFECTIVE REAL ESTATE SALES AND MARKETING! With an overview of the relationship between marketing and sales, this real estate text provides you with the tools and information you need for success. The proven techniques discussed include insight understanding consumer behavior, effective communication, and time management. In-depth coverage of current technology trends with real world applications found throughout will equip you for today's competitive marketplace.

Real Estate Sales Handbook

Author : Gail Lyons
ISBN : 0793109477
Genre : Business & Economics
File Size : 20. 91 MB
Format : PDF, ePub, Mobi
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This 10th edition has been updated to reflect trends in the industry, including real estate as an investment, computer technology, and expanding your services beyond residential sales. An indispensable guide!

Real Estate Principles

Author : Charles F. Floyd
ISBN : 0793141834
Genre : Business & Economics
File Size : 37. 4 MB
Format : PDF, ePub
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This leading textbook for the college introductory real estate principles course is a comprehensive, well written text known for its easy to understand and practical approach to the principles of real estate. Highlights include: * Instructor Resources available online at, including a PowerPoint presentation. * "Real Estate Today" advisory boxes analyze specific legal cases and controversial issues in the industry. * A recurring case study is woven thoughout the book, highlighting the decision process in a typical real estate transaction. * "Close Ups," "Legal Highlights" and "Case Studies" appear thoughout to provide "real world" applications of the concepts. * Contains a student study guide CD ROM with interactive case studies.

100mph Marketing For Real Estate

Author : Mitch Ribak
ISBN : 9781450011242
Genre : Self-Help
File Size : 75. 69 MB
Format : PDF, ePub
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Do you wonder how some real estate companies generate hundreds of Internet sales every year? 100MPH Marketing for Real Estate provides the Internet-marketing methods broker Mitch Ribak has used to prosper in one of the toughest housing markets: Brevard County, Florida. It gives step-by-step solutions to grow Internet programs, to generate hundreds of leads and to systematically convert them to home sales. It also offers the powerful life story of the entrepreneurial author, honed by successes and failures over his 30 years of owning 14 companies. Let Mitch show you the way to profit in your market!

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