public relations concepts practice and critique

Download Book Public Relations Concepts Practice And Critique in PDF format. You can Read Online Public Relations Concepts Practice And Critique here in PDF, EPUB, Mobi or Docx formats.

Public Relations

Author : Jacquie L'Etang
ISBN : 1446234878
Genre : Business & Economics
File Size : 82. 95 MB
Format : PDF, ePub
Download : 319
Read : 595

Download Now


"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

The Sage Handbook Of Public Relations

Author : Robert L. Heath
ISBN : 9781412977814
Genre : Business & Economics
File Size : 32. 13 MB
Format : PDF, Mobi
Download : 851
Read : 923

Download Now


Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

The Routledge Handbook Of Critical Public Relations

Author : Jacquie L'Etang
ISBN : 9781317918851
Genre : Business & Economics
File Size : 49. 12 MB
Format : PDF, ePub, Docs
Download : 934
Read : 911

Download Now


Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Handbook Of Public Relations

Author : Robert L. Heath
ISBN : 1412909546
Genre : Business & Economics
File Size : 21. 46 MB
Format : PDF
Download : 183
Read : 955

Download Now


The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Public Relations

Author : Magda Pieczka
ISBN : 9780805846171
Genre : Business & Economics
File Size : 20. 30 MB
Format : PDF
Download : 348
Read : 555

Download Now


This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.

Exploring Public Relations

Author : Ralph Tench
ISBN : 0273688898
Genre : Business & Economics
File Size : 32. 15 MB
Format : PDF
Download : 845
Read : 1080

Download Now


'The definitive academic text in PR - Comprehensive theory, contemporary ideas, international examples & practical cases'

Ethics In Public Relations

Author : Patricia Houlihan Parsons
ISBN : 074944276X
Genre : Business & Economics
File Size : 65. 17 MB
Format : PDF, Kindle
Download : 817
Read : 724

Download Now


Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful." Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), Canada Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications. Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold: to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the future to help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the field to assist in everyday ethical decision-making Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.

Planned Press And Public Relations

Author : Frank William Jefkins
ISBN : 0700202722
Genre : Business & Economics
File Size : 70. 9 MB
Format : PDF, ePub, Mobi
Download : 450
Read : 1220

Download Now



Reconfiguring Public Relations

Author : David McKie
ISBN : 9780415394086
Genre : Business & Economics
File Size : 28. 56 MB
Format : PDF, Kindle
Download : 435
Read : 618

Download Now


Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for uncertain business, environment and social conditions. Arguing that PR must engage more appropriately with the changing world of the twenty-first century, the authors draw from postmodern and postcolonial approaches to reframe cultural relations, PR education, futures, history and professionalism to suggest how PR might be moved from its current insularity and begin contributing to increased environmental responsibility, social justice and global enterprise. This book will be of considerable interest to postgraduate students of public relations and communication management in Europe, Canada, the U.S., and Asia. It would also be of topical interest to academics, professionals, and strategists in public relations.

Rethinking Public Relations

Author : Kevin Moloney
ISBN : 9780415217590
Genre : Business & Economics
File Size : 24. 93 MB
Format : PDF
Download : 807
Read : 1057

Download Now


This study looks at public relations, a £2.3b UK industry with up to 50,000 jobs, low reputation and a pervasive influence on politics and markets.

Top Download:

Best Books