promotional cultures the rise and spread of advertising public relations marketing and branding

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Promotional Cultures

Author : Aeron Davis
ISBN : 9780745671444
Genre : Social Science
File Size : 50. 68 MB
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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

The Persuasion Industries

Author : Steven McKevitt
ISBN : 9780192554772
Genre : Business & Economics
File Size : 76. 66 MB
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At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.

Public Relations Capitalism

Author : Anne M. Cronin
ISBN : 9783319726373
Genre : Social Science
File Size : 79. 78 MB
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This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.

A Companion To Popular Culture

Author : Gary Burns
ISBN : 9781118883358
Genre : Social Science
File Size : 82. 32 MB
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A Companion to Popular Culture is a landmark survey of contemporary research in popular culture studies that offers a comprehensive and engaging introduction to the field. Includes over two dozen essays covering the spectrum of popular culture studies from food to folklore and from TV to technology Features contributions from established and up-and-coming scholars from a range of disciplines Offers a detailed history of the study of popular culture Balances new perspectives on the politics of culture with in-depth analysis of topics at the forefront of popular culture studies

Author : Robert B. Cialdini
ISBN : 9789960547466
Genre : Business & Economics
File Size : 31. 99 MB
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التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر

Extraordinary Popular Delusions And The Madness Of Crowds Harriman Definitive Edition

Author : Charles Mackay
ISBN : 9780857197436
Genre :
File Size : 42. 33 MB
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"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one..." Extraordinary Popular Delusions and the Madness of Crowds is the original guide to behavioural psychology - and how manias, follies and superstitions begin, spread and (eventually) pass. A hugely entertaining tour through financial scams and stock market bubbles, alchemical quests and prophecy wars, duelling bouts and relic hunts, the book is as insightful and memorable today as when it was first published almost 180 years ago. This edition comes with an exclusive foreword by Russell Napier, author of Anatomy of the Bear. Harriman Definitive Editions offer the best quality editions of the best financial books of all time. Beautifully typeset in new designs, accompanied by forewords by the best modern financial writers, printed and bound in high-quality hardcovers on acid-free paper - they are essential long-term additions to the portfolio of every investor and trader.

Blowing Up The Brand

Author : Melissa Aronczyk
ISBN : STANFORD:36105134465009
Genre : Business & Economics
File Size : 70. 49 MB
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This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology. "Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that impressively combines the work of established and rising scholars who address the power and scope of branding in our increasingly marketing-oriented culture. Its insights about the role of promotion and branding in such sectors of life as politics, art, activism, social networking, medicine, geography, academia, ethnicity, and the media make this an exciting book that is a must-read for those interested in critical-consumer studies and promotional culture."---Matthew. P. McAllister, Penn State University "In a world where seemingly everything---products, people, politics---is branded, Blowing Up the Brand is a welcome intervention. Bringing together many of the finest minds studying the subject, the editors have assembled a singularly useful guide for navigating---and challenging---the current state of ubiquitous commodification."---Stephen Duncombe, New York University; Author of Dream: Re-imagining Progressive Politics in an Age of Fantasy

British Book News

Author :
ISBN : UVA:X002553219
Genre : Best books
File Size : 33. 87 MB
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Author : ويليام شكسبير
ISBN : 9796500276274
Genre :
File Size : 33. 62 MB
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``````هملت```` .. مسرحية تراجيدية، تعد أحد روائع الكلاسيكيات العالمية، وهي تجسد مأساة تمزق الروابط الأخوية من أجل الوثوب إلى العروش الملكية، وقد اعتمد شكسبير في هذه المسرحية على عنصر المفارقة التي تجلت في شخصية ````هملت```` بطل هذه المسرحية، فقد جمع فيها بين الشخص المحب لحبيبته ````أوفيليا```` وبين الشخص الثائر لدماء أبيه الذي اغتيل بسيف شقيقه ````كلوديوس```` والد ````أوفيليا````. وقد أقام شكسبير مسرحيته على دعامتين إحداهما نثرية قصصية، والثانية مسرحية حوارية، أيضا اعتمد على العنصر الرمزي، وقد تجلى ذلك في استخدامه لشجرة الصفصاف التي تسلقتها ````أوفيليا````، لتعلق على أحد أغصانها تاجا من الأزهار تخليدا لذكرى أبيها الذي قتله ````هملت````، وقد اختار شكسبير هذه الشجرة خصيصا لدلالتها الحزينة. ``

Author : اريك هوفر
ISBN : 9789960549477
Genre : Psychology
File Size : 24. 74 MB
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قالت (وول ستريت جورنال): «إذا أردتَ معلوماتٍ صحيحة مختصرة عن الدوافع التي تعمل في عقول المتعصبين وعن آليات الحركات الجماهيرية في أشد مستوياتها البدائية فأقترح عليك أن تقرأ هذا الكتاب». - بينما كان إريك هوفر يعمل على أرصفة تحميل السفن وتفريغها في سان فرانسيسكو في الأربعينيات من القرن الماضي كان يشغل وقت فراغه في كتابة البحوث الفلسفية، وهذا الكتاب (المؤمن الصادق) هو أول كتبه وأهمها، وقد قفز إلى قائمة أفضل الكتب مبيعاً، عندما استشهد به الرئيس أيزنهاور في إحدى ندواته التلفزيونية. إن الكتاب لا يزال منسجماً تمام الانسجام مع ظروف العالم اليوم، وهو وضروري لفهم مجريات الأحداث فيه؛ إذ يقدم صورة مثيرة للعقل المتعصب، ودراسة عميقة للطريقة التي يتحول بها الإنسان ليصبح متطرفاً. العبيكان للنشر

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