promoting and marketing events theory and practice

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Promoting And Marketing Events

Author : Nigel Jackson
ISBN : 9781136666506
Genre : Business & Economics
File Size : 78. 73 MB
Format : PDF
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This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.

Managing Major Sports Events

Author : Milena M. Parent
ISBN : 9781136477164
Genre : Sports & Recreation
File Size : 55. 61 MB
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The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy. The book draws closely on the authors’ personal practical experiences of day-to-day management during the 2010 Winter Olympics in Vancouver, now widely regarded as the gold standard of Olympic organisation. Drawing on the latest research from across multiple disciplines, it covers every key area in the event management process, including: Bidding, leadership and planning Venue implementation Communications (e.g., media, marketing and sponsorship, technology) Functional area considerations (e.g., sport, protocol, security and risk management) Games-time considerations Ceremonies Legacy and sustainability. Each chapter contains a unique combination of theory, practical decision-making exercises and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. A companion website includes self-test quizzes and flashcards for students, links to 110 useful websites, 173 summary slides, plus 45 essay questions and extended decision-making exercises for lecturers. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management and an invaluable resource for all sport management researchers and professionals.

Marketing Destinations And Venues For Conferences Conventions And Business Events

Author : Tony Rogers
ISBN : 9781317528791
Genre : Business & Economics
File Size : 27. 54 MB
Format : PDF, Kindle
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Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Health Promotion Programs

Author : Society for Public Health Education (SOPHE)
ISBN : 0470590211
Genre : Medical
File Size : 64. 35 MB
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Health Promotion Programs introduces the theory of health promotion and presents an overview of current best practices from a wide variety of settings that include schools, health care organizations, workplace, and community. The 43 contributors to Health Promotion Programs focus on students and professionals interested in planning, implementing, and evaluating programs that promote health equity. In addition to the focus on best practices, each chapter contains information on: Identifying health promotion programs Eliminating health disparities Defining and applying health promotion theories and models Assessing the needs of program participants Creating and supporting evidence-based programs Implementing health promotion programs: Tools, program staff, and budgets Advocacy Communicating health information effectively Developing and increasing program funding Evaluating, improving, and sustaining health promotion programs Health promotion challenges and opportunities Health promotion resources and career links "The authors have clearly connected the dots among planning, theory, evaluation, health disparity, and advocacy, and have created a user-friendly toolbox for health promotion empowerment."—Ronald L. Braithwaite, PhD, professor, Morehouse School of Medicine, Departments of Community Health and Preventive Medicine, Family Medicine, and Psychiatry "The most comprehensive program planning text to date, this book examines all facets of planning and implementation across four key work environments where health educators function."—Mal Goldsmith, PhD, CHES, professor and coordinator of Health Education, Southern Illinois University, Edwardsville "Health Promotion Programs . . . . explores the thinking of some of our field's leaders and confirms its well-deserved place in the field and in our personal collections."—Susan M. Radius, PhD, CHES, professor and program director, Health Science Department, Towson University

Understanding And Promoting Transformative Learning

Author : Patricia Cranton
ISBN : 1620364115
Genre : Education
File Size : 83. 46 MB
Format : PDF, Kindle
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The third edition of Patricia Cranton's Understanding and Promoting Transformative Learning brings a wealth of new insight from the tremendous growth in the field during the decade since the previous edition. As in the previous editions, the book helps adult educators understand what transformative learning is, distinguish it from other forms of learning, and foster it in their practice. The first part of the book is dedicated to clarifying transformative learning theory and relating it to other theoretical frameworks. The author examines transformative learning from the learner's perspective, and discusses individual differences in how learners go through the process. In the second half of the book, the focus is squarely on strategies for promoting transformative learning in a wide variety of adult and higher education contexts. Practitioners will be able to take ideas from the text and apply them directly in their teaching. Since 1975, transformative learning has become a core theoretical perspective in adult and higher education, and research has proliferated. In the past decade, adult education and especially transformative learning grew into a noticeably larger field. The numbers of undergraduate and graduate programs in adult education have increased and continue to increase as more and more individuals are seeking the expertise, skills, and training necessary to work with adult learners in higher education, business, industry, government, health professions, non-profit organizations, and community development. In addition, the number of programs in higher education (both undergraduate and graduate) that include courses in transformative learning has grown dramatically. These academic audiences use the book to further their understanding of transformative learning theory and practice. Drawing on the latest research as well as the author's own teaching experience in both online and face-to-face courses, this new edition will be a vital resource for members of the transformative learning community, as well as those encountering the topic for the first time.

Outcome Based Performance Management In The Public Sector

Author : Elio Borgonovi
ISBN : 9783319570181
Genre : Business & Economics
File Size : 84. 63 MB
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This book highlights the use of an outcome-oriented view of performance to frame and assess the desirability of the effects produced by adopted policies, so to allow governments not only to consider effects in the short, but also the long run. Furthermore, it does not only focus on policy from the perspective of a single unit or institution, but also under an inter-institutional viewpoint. This book features theoretical and empirical research on how public organizations have evolved their performance management systems toward outcome measures that may allow one to better deal with wicked problems. Today, ‘wicked problems’ characterize most of governmental planning involving social issues. These are complex policy problems, underlying high risk and uncertainty, and a high interdependency among variables affecting them. Such problems cannot be clustered within the boundaries of a single organization, or referred to specific administrative levels or ministries. They are characterized by dynamic complexity, involving multi-level, multi-actor and multi-sectoral challenges. In the last decade, a number of countries have started to develop new approaches that may enable to improve cohesion, to effectively deal with wicked problems. The chapters in this book showcase these approaches, which encourage the adoption of more flexible and pervasive governmental systems to overcome such complex problems. Outcome-Based Performance Management in the Public Sector is divided into five parts. Part 1 aims at shedding light on problems and issues implied in the design and implementation of “outcome-based” performance management systems in the public sector. Then Part 2 illustrates the experiences, problems, and evolving trends in three different countries (Scotland, USA, and Italy) towards the adoption of outcome-based performance management systems in the public sector. Such analyses are conducted at both the national and local government levels. The third part of the book frames how outcome-based performance management can enhance public governance and inter-institutional coordination. Part 4 deals with the illustration of challenges and results from different public sector domains. Finally the book concludes in Part 5 as it examines innovative methods and tools that may support decision makers in dealing with the challenges of outcome-based performance management in the public sector. Though the book is specifically focused on a research target, it will also be useful to practitioners and master students in public administration .

Promoting Health In Families

Author : Perri J. Bomar
ISBN : 0721601154
Genre : Health & Fitness
File Size : 79. 45 MB
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This popular resource addresses all areas of family health with an emphasis on promoting health and wellness and family self-care. Formerly known as Nurses and Family Health Promotion, this new edition is now entitled Promoting Health in Families, indicating a more proactive approach to working with families. Five new chapters reflect the changing dimensions of family health care and family life. In addition, the new edition introduces an international perspective, recognizing the commonalities of family life across cultures and features special boxes addressing family health promotion issues in Canada. Presents a unique focus on health promotion and illness prevention for families. Addresses all major areas of family life, such as culture, roles, communication, stress management, nutrition, spirituality, sexuality, and recreation. Provides a theoretical and historical perspective of family health and family nursing. Focuses on the nursing process in the discussion of family care, especially specific interventions to use when working with families. Emphasizes key information through pedagogical features such as chapter objectives and chapter highlights. A diverse contributor panel includes experts from all areas of family health, both within nursing and in other health disciplines. Unique! A new chapter, Family Health Promotion During Life Threatening Illness and End of Life (Chapter 18), addresses families experiencing life-threatening illnesses and the end-of-life stage. Unique! A new chapter, Health Promotion of Families in Rural Settings (Chapter 20), describes the unique health care issues of families who live in rural settings. Theoretical Foundations for Family Health Nursing Practice (Chapter 4) presents an overview of the theories specific to family nursing. Using the Nursing Process with Families (Chapter 10) is devoted to all stages of the nursing process as applied to families. Family Health Promotion and Family Nursing in the New Millennium (Chapter 22) discusses the state of family health at the beginning of the twenty-first century and the potential effect of current and future trends. Unique! Canadian Perspective boxes highlight family nursing care practices in Canada, providing an international Perspective. Unique! Critical Thinking Activities challenge students to apply chapter content in practice settings. Promotes family health promotion research studies in Research Synopsis boxes. Presents and discusses "real-life" family health situations through Case Scenarios boxes. Offers more assessment tools that provide guidance for nurses as they assess and determine interventions for families in their care.

Health Behavior And Health Education

Author : Karen Glanz
ISBN : 9780470432488
Genre : Medical
File Size : 85. 65 MB
Format : PDF, Kindle
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Resources for teaching and learning are posted at tinyurl.com/Glanz4e and www.med.upenn.edu/hbhe4. This fourth edition of the classic book, Health Behavior and Health Education: Theory, Research, and Practice provides a comprehensive, highly accessible, and in-depth analysis of health behavior theories that are most relevant to health education. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.

Handbook Of Product Placement In The Mass Media

Author : Mary-Lou Galician
ISBN : 9781136781278
Genre : Business & Economics
File Size : 46. 52 MB
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Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and audience impacts. The contributors are national experts in a variety of mass media specialties-history, law, and ethics (both media ethics and medical ethics); cultural and critical analysis; content analysis and effects; visuality; marketing, advertising, public relations, and promotion; and digital technology and futures. Handbook of Product Placement in the Mass Media is a part of The Haworth Press, Inc. promotion book series edited by Richard Alan Nelson, PhD, APR.This first-of-its-kind book features interviews with leading critics and proponents of product placement (including the Pulitzer Prize-winning media critic of the LA Times and the Director of the Center for Science in the Public Interest in Washington, DC). You’ll also find a lively roundtable of many of the major contributors (in Q&A format), a review of a recent video on product placement, and a helpful resource guide to publications and Web sites that further enhance the value of the book. From the editor: The influence of product placement is perceived as so great that its detractors have sought federal regulation of the practice. This book examines the wider contexts and varied texts of product placement and related mass media marketing strategies. The contributors represent a rich variety of methodological approaches and viewpoints, which should stimulate readers to think about this complex issue in an appropriately multifaceted fashion and to triangulate their own study. The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics presents careful research, expert opinion, and insiders’ perspectives on: product placement’s historical context—from its origins in early radio and television programming to the evolution of the practice and the advent of “advertainment” and brand promotion via online computer games the evolution of product placement in Hollywood—with a trend analysis of the 15 top-grossing motion pictures of 1977, 1987, and 1997 the use of product placement to generate additional production revenue for motion pictures brand synergy and building brand identity legal aspects of product placement—how it relates to the First Amendment and to the Supreme Court’s commercial speech doctrine ethical issues related to product placement, product integration, and video insertion . . . plus fascinating case studies focusing on important aspects of product placement: its use in movie and television programs in general, and in the 2000 movie Cast Away in particular its use as a marketing technique for medical products the impact upon brand recognition of adding an audible reference to a visually prominent brand placement the inclusion of brand names in book storylines the impact upon viewers of the use of fake (generic, fictitious) products in “realistic” films

Behavior Theory In Health Promotion Practice And Research

Author : Bruce Simons-Morton
ISBN : 9781449659110
Genre : Education
File Size : 59. 3 MB
Format : PDF, Kindle
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Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1.Health Behavior in the Context of Public Health 2.A Social Ecological Perspective 3.Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4.Expectancy Value Models 5.Operant Conditioning, Self-Regulation, and Social Cognitive Theory 6.Social Influence Theory: The Effects of Social Factors on Health Behavior 7.Diffusion of Innovations Theory Section III. Behavior Change Theories 8.Learning, Teaching, and Counseling 9.Self-Determination Theory and Motivational Interviewing 10.Stage Models 11.Health Communication and Social Marketing 12.Communities and Health Promotion

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